Why does the hotel give guests a free upgrade?

In many hotels, free room upgrade is a very common treatment, which can not only enhance the satisfaction of guests, but also improve the overall reputation of the hotel. Specifically, why does the hotel give guests a free room upgrade? The root cause is favorable comments, which can be seen on many evaluation websites.

Hotels are generally happy if guests give them favorable comments, because favorable comments can help hotels improve their ratings and rankings and bring more opportunities for their business development. Hotel operators are very aware that it is very valuable to get praise from guests, so once the guests give praise, the hotel will regard it as a reward and will actively respond to the needs of guests. For example, provide better beds, provide larger rooms, provide more detailed services and so on.

At the same time, it is also a positive publicity method to give guests a free room upgrade. Once the guests give favorable comments on the evaluation website, other consumers will also see these favorable comments, which will directly bring more customer traffic. Therefore, in the long run, the hotel will win more praise and customers by providing better services for its guests.

However, there is another situation, that is, the hotel does not upgrade the rooms for the guests for free just because of favorable comments, but because the rooms are insufficient or the number of guests temporarily increases. In this case, the hotel will choose a larger room or free upgrade to meet the needs of the guests. However, in the case of the shortage of rooms, hotels often need to make more efforts to provide satisfactory services to avoid complaints and bad reviews caused by poor guest experience.

In short, the real reason for hotels to upgrade their rooms for free is often because of favorable rewards, and also because hotels hope to attract more passengers by providing better services. Of course, in some cases, the free room upgrade is to meet the actual needs of the guests. It is suggested that hotels should strengthen service management and increase the supply of rooms, so as to better improve customers' satisfaction and recognition of the hotel.