Model essay on the opening planning scheme of photo studio

Purpose of opening activities:

1. Establish the public image of the company (marketing center) and win the attention of major media.

2. Gather popularity through opening activities, show Beyak's brand-new image and improve its popularity.

3. Strengthen the local influence of the company (marketing center) and promote sales through opening activities.

4. Attract the attention of the public and the media through unique activities, and improve the communication effect.

1. Overall conception

1. With the ribbon-cutting unveiling and foundation laying ceremony as the main line, the purpose of the activity is accomplished through the ribbon-cutting unveiling of the sales department, the foundation laying ceremony of the construction site, gifts and celebration cocktail parties.

2. Make the information available to potential consumers through the information that active communication started internal subscription.

3. Through the indirect influence of the activities, more potential consumers have a basic understanding of the development, construction and sales of real estate, and then attract the established target population.

4. It is more objective than other ways to let the established target people confirm their understanding of the real estate information through various news dissemination of the event.

second, the overall atmosphere layout

the whole venue will be in line with the theme of the ribbon-cutting unveiling and foundation laying ceremony of the sales department, with the warm, festive and solemn atmosphere of the ribbon-cutting unveiling and foundation laying ceremony as the keynote, and 2 floating balloons hanging in the air on the construction site will echo and output the information that Hisense Real Estate has started to subscribe. The sales department is decorated with red, yellow and blue balloon chains. The main road, the sales department and the entrance of the construction site are decorated with colored flags, and the interior wall of the sales department is decorated with exhibition boards to ensure a solemn and warm atmosphere.

1. Layout of the sales department

(1) Insert road flags and signs on both sides of the main road.

(2) hang the banner of the groundbreaking ceremony and the opening ceremony of the sales department.

(3) An inflatable arch door

(4) A red carpet is laid at the door, with flower blue and flower bonsai.

(5) The four walls in the sales department are covered with red, yellow and blue balloons.

(6) The sales department is covered with red silk.

2. Layout of the foundation-laying site (site)

Twenty floating balloons are hung in the air at the foundation-laying site with the words "Warmly congratulate the foundation-laying ceremony and the opening ceremony of the sales department" or "Welcome to the foundation-laying ceremony and the opening ceremony of the sales department".

Place a bluestone tablet and several shovels with red ribbons at the foundation site.

3. Main venue area

(1) A sign-in desk is set at the entrance of the main venue area, and a long wooden table covered with red cloth is placed to guide the guests to sign in and control the order of entering the venue.

(2) There are two big speakers and a microphone around the venue, which is convenient for the host and relevant personnel to speak.

(3) The band and the lion dance team are located on the host area side of the main venue.

iii. Program setting

As a celebration, the atmosphere of celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue.

Lion dance activities create a festive atmosphere, which is also a preparation for future projects.

because of its low cost, high income and the easiest way to create atmosphere and scenes.

Therefore, it is most reasonable to take lion dance as an integral part of the opening ceremony.

in addition, the emcee should preside over the whole process of the celebration, and the emcee should thread the needle to make the meeting orderly.

Specific activity program setting:

9: Sales Department welcomes guests (miss etiquette guides guests to sign and distribute materials)

9:2 Miss etiquette invites guests and reporters to the main venue

9:3, where the band plays music and the master of ceremonies appear, announcing the foundation laying ceremony and the opening ceremony of the sales department, and introducing the celebration activities to the guests and the leaders and guests present one by one;

at 9: 5, the CEO of the company delivered a speech (the main content of the speech was to thank leaders at all levels for taking time out of their busy schedules to attend the opening ceremony. And give a brief introduction to the company and this project;

Speech by city leaders at 1: (the main content is congratulations and the significance of project development)

ribbon-cutting ceremony at 1: 2.

unveiling ceremony at 1: 3.

lion dance performance at 1: 42.

At 1: 5, the master of ceremonies invited the guests to enter the foundation stone laying site with the lion dance team.

at 11: , firecrackers were set off and the band music started again. (Miss Etiquette distributes shovels to the guests)

At 11: 1, the guests took part in the foundation laying activities with shovels.

at 11: 2, invite the guests to visit the sales department and have a rest (at this time, the sales department should assign gifts to the citizens holding newspaper leaflets)

at 12: , the celebration reception will begin (the reception can be in the form of a western-style buffet, with a harmonious and elegant atmosphere).

IV. Coordination of activities

1. General Affairs Group: responsible for the overall progress of the activities and determining the guest list. The staffing is tentatively set at 1 person.

2. site general coordination-venue group: coordinate the work between various working procedures on site. Staffing: 1 person tentatively.

3. Prop preparation-logistics team: responsible for purchasing materials and supplies needed for the event and cleaning up the venue after the event. Staffing: 2 persons tentatively.

4. external liaison-public relations group: responsible for sending invitations and contacting bands, lion dance teams, emcees, news media and hotels. Staffing: tentatively 4 people.

5. Guest reception-reception group: responsible for guest sign-in desk, distributing information, wearing VIP flowers for guests, guiding vehicles to park, and seeing off guests after the event.

staffing: tentatively 4 people.

v. Media cooperation

The opening ceremony on December 18th was the first appearance of the property. This crucial appearance will affect the sales of the whole property in the future.

therefore, at this stage, advertising aims at shaping corporate image and building brand awareness, so as to establish people's grades and image as soon as possible. At this stage, we will mainly use newspapers, television, leaflets and banners and other media and modes of communication to promote the project with a large number of hard advertisements.

1. Published in Daily and Daily

Time:

1/4 issue of Daily from December 15th to 21st.

the 15th, 16th and 17th of Caijing Daily were selected for three consecutive days, with 1/4 edition.

copywriting: horizontal "December 18th" and horizontal "small print in bold": On the occasion of the opening of the sales department on December 18th, all visitors with this newspaper will be given exquisite gifts.

In addition, both the building signs and the advertising language ",Lifelong, Happy" should be marked on the layout, the logo pattern should be conspicuous, and the advertising language font should be different from the copywriting font.

Address: XXX Road

Tel: 57916

2. When you play text advertisements in 8: prime-time advertisements of one or two programs of a TV station, you can also choose to play more than one roaming advertisement.

time: from December 15th to December 17th for three days.

3. Banners are hung on the main streets of the city (from December 11th to December 17th for seven days)

(1) On December 18th, the groundbreaking ceremony and the opening ceremony of the sales department were held ceremoniously.

(2) Internal subscription started today on December 18th.

(3) December 18th will be a lifetime and happiness for you.

4. Make leaflets and send salesmen to distribute them in busy areas and residential areas.

time: three days from December 15th to December 17th

copywriting:

Page A: (refer to newspaper advertisements)

Page B: (project overview)

VI. Budget

1. Newspaper advertising expenses

2. TV advertising expenses

3. Band

8, inflatable arch door

9, road flag

1, sign

11, flower blue

12, corsage of distinguished guests

13, firecrackers

14, reception meal fee

15, decoration purchase fee

16. Rental fee for floating balloons

2, lion dance team

21, stereo and microphone

22, stationery for signature

23, red silk for ribbon cutting and unveiling

24, gift

arrangement: zhl2168.