Traditional Culture Encyclopedia - Hotel franchise - Who is the founder of Holiday Inn?
Who is the founder of Holiday Inn?
The founder of Holiday Inn is Mr. Kemmons Wilson.
Holiday hotels generally provide guests with a place to stay and eat. Specifically, a hotel is an organization that uses its building as a voucher to provide services to guests by selling guest rooms, catering and comprehensive service facilities, thereby obtaining economic benefits.
The hotel mainly provides tourists with accommodation services, life services and facilities (before bed service), catering, games, entertainment, shopping, business center, banquet and conference facilities.
Historical background:
In 1952, the world's first Holiday Inn was born in Memphis, Tennessee, USA. Holiday Inn positioned itself as a mid-price hotel with high-standard services, and soon attracted guests from the mid-price market, which accounted for 65% of the local market.
At that time, there were few mid-priced hotels on the market, so Holiday Inn's success was a natural success. Its founder, Mr. Wilson, was the first to introduce franchising into the hotel industry, and the industry commented that he "changed the development history of the world's hotel industry."
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