The inventory of apartments in Jinan has reached a new high in the past five years. What are the main problems that make it difficult to sell apartments?

Judging from the overall situation of Jinan's apartment market in 2020, it is not difficult to find that apartment prices in the same area account for almost half of the residential price. Given the price advantage, why is it still difficult to sell apartment products? Some netizens believe that, first, Jinan’s apartment products are basically the same, with very similar area ratios. Second, buyers are now more transparent. Apartments as an investment product have not worked well in the past and the total price was very low. Buyers pay more attention to the issue of rate of return, and even taxes on resale transactions have become a barrier to their entry into the market.

As we all know, the housing market occupies an absolute proportion in commercial housing transactions, but the housing market lacks products with small area and low total price. Therefore, small apartments have become a gap in the market. In 2004, serviced apartments began to appear in Jinan's real estate market. From then on, the concept of "apartment" was born and gradually entered the Jinan market. For a long time, apartments as commercial products have dominated the marketing of livability and business concepts, but due to their office-oriented attributes, home buyers have mostly focused on office and investment. With restrictions on home purchases, apartments as investment products have become the main direction for real estate companies to promote.

Although many apartment projects seem to be in full swing at present, if they sell well, the profits will not be that big. Industry insiders generally believe that although low-priced apartment products have less pressure to launch, factors such as later rental yields and second-hand transaction appreciation are far behind residential products, and even issues such as transfer taxes and fees are not a small issue? pit?. Looking at Jinan's apartment market, most products have hotel-style structures in their internal structures. The entire floor runs through a corridor. For self-occupied groups, the living experience is the biggest drawback. There are also water and electricity costs. If you consider renting, there are places to start a business or work on the same floor, and the chaotic format also makes it much cheaper than the surrounding residential rents.

Researchers believe that if you want to use apartment products as investment projects in the short term, they will eventually be eliminated by the market, and you should adopt a long-term investment strategy to invest in apartments. Judging from the current market, when choosing apartment investment, you must first learn to calculate the return on investment. Do not choose remote areas because of low prices, and do not focus on the flow of people and ignore the value attributes of the product.

Even development companies will break away from original sales channels and turn to self-sustaining development of growth rental apartments. Of course, this phenomenon is extremely rare. After all, most businesses still maximize profits through high turnover rates. Regardless of the investment trend in apartments, the most important thing is to establish an investment strategy that conforms to market rules, so that investment methods based on market trends are more effective.