What are the requirements for opening a winery besides money?

In addition to money, opening a winery also requires a facade, various licenses, purchase and channels, and marketing and promotion.

1. Find a good appearance

Generally speaking, successful wine hotels will be located in high-end communities, high-end office buildings, star hotels or commercial areas. This does not mean that red wine The price of consumption itself is high or low, but people in such an environment are relatively easy to accept the red wine culture.

It should be reminded that the storage environment of red wine should be considered when decorating, such as simulating the temperature and humidity of a wine cellar.

2. Obtaining relevant certificates

To open a winery and operate it normally and legally, you must also apply for relevant qualification certificates. Store lease contract, tax registration certificate, property ownership certificate, business license, agency franchise contract, if you are dealing in imported red wine, relevant customs declaration and inspection documents, etc.

3. Purchase and channels

First of all, you need to check what kind of red wine you are selling. If it is a well-known brand, the gross profit will be very low, probably within 20%. The more famous the wine, the lower it will be. . But these wines will be easier to sell and the sales volume will be higher.

The gross profit margin at the retail end of well-known non-circulating brands is generally around 40. These wines have a smaller flow, but if you have stable sales channels and customers, this wine is the best choice.

4. Marketing and promotion

There are many ways to promote red wine, such as carrying out activities in the surrounding area, giving gifts for advertising, promoting in the circle of friends, and organizing some wine tastings and Tasting sessions, new product promotion sessions, etc. Your sales circle should not be limited to stores, but should be combined with wholesale, banquets, cooperative restaurants and hotels, etc., in order to survive.

In addition, group buying and unit benefits are also good sales channels. On important dates such as the end of the year or holidays, weddings, etc., there is a real demand for large-scale purchases at one time. Group purchasing can allow you to open up sales for a product.

Chinese people are accustomed to giving gifts to relatives and friends on various festivals. These etiquettes are also borrowed by companies to win over employees and carry out public relations activities. The wine culture is also deeply rooted in the traditional concept of the Chinese people. Every banquet When guests visit, they will consume a lot of wine. Seizing this opportunity is another way to expand sales channels.

Extended information:

Prospects of opening a winery:

1. Among the merchants who invest in the red wine business now, many people will choose to open a red winery. This also leads to better client building. For example, the red wine represented by Lanfei Red Wine is very popular nowadays. It is an original bottle of red wine imported from France. Before starting the red wine business, Lanfei can provide a lot of professional training to franchisees.

2. For merchants who open red wine wineries, many red wine brands now provide agents with a lot of help after cooperation. For example, when joining Lanfei Red Wine Agent to do red wine business, the franchise policy is also very good. , Lanfei Red Wine will provide corresponding free professional training to franchisees before operating the red wine business to ensure that novices can start the red wine business better.

3. Nowadays, the prospect of investing in and opening a red wine winery is also very good. In recent years, red wine wineries have become more common in life. More and more people are investing in opening stores. Everyone likes to go there. Go to the winery to buy red wine and experience the wine culture, so opening a winery is a good entrepreneurial project.