What is the meaning of catering service?

There are two main concepts of catering: one is catering, such as operating catering and providing catering. The second refers to industries or institutions that provide catering to meet the dietary needs of diners and thereby obtain corresponding service income. Due to the different eating habits and tastes of different people in different regions and cultures, catering around the world shows diversified characteristics.

The so-called harmonious service is to express and embody the service style with the waiter's affection, skills, efficiency, knowledge and good cultivation. It is a concentrated expression of the harmonious relationship with customers. The specific manifestations are: the unity of standards and personality, the unity of speed and stability, the unity of enthusiasm and etiquette, the unity of kindness and elegance, the unity of responsibility and flexibility. Extended information

Brand is a symbol of an organization's image and a yardstick of economic strength. It can turn the intangible into something tangible and has powerful functions. First, consumers identify products through brand elements (name, logo, colors, etc.) and the core value they provide. To form a certain awareness in the minds of consumers. This will form brand memory, generate brand associations, and stabilize the catering market.

Secondly, the brand is the carrier of integrity and the guarantee of quality. Purchasing branded products can reduce consumers' multiple physical, financial, social, psychological and other risks, enhance consumer satisfaction, thus forming Brand loyalty. Finally, the brand is an important intangible asset of the enterprise, and it can be bought, sold, transferred, or lent as a commodity. And as long as it is managed well, the brand has a strong value-added function.

So the basis for building a brand is to establish the concept of brand marketing. Only by discovering needs and meeting the ever-changing needs of consumers can catering companies design products, calculate costs, and set prices according to consumer needs, thereby establishing consumers' trust and loyalty to their products, and true brand marketing must satisfy It should be the comprehensive needs of consumers and society, including not only the needs of target consumers, but also the needs of society.

Baidu Encyclopedia-Catering Services