The post-90s "rich second generation" business started from opening a store in Yiwu

The "rich second generation" born in the 1990s started their business by opening a store in Yiwu

The afternoon sun shines through the sparse branches and leaves on the street into a small red wine shop on Huagong Road, Yiwu City. Behind the bright glass window, a young man who looked a little immature was sitting in front of the coffee table, sipping red wine with his friends and waiting for the arrival of customers. The young man's name is Chen Shuo. He is 19 years old and the owner of this wine company. For a "post-90s" generation, the title of boss seems a bit inappropriate. Chen Shuo prefers to call himself an entrepreneur who is new to the business world.

However, not every entrepreneur of this age group has such superior conditions. Chen Shuo is able to do so because of his status as a "rich second generation".

The "second generation rich" dropped out of school to start business

Chen Shuo's parents are from Yongkang and have worked hard in the business world for many years. In Chen Shuo's memory, he was rarely with his parents since he was in elementary school. "My parents have been doing business outside for many years, and I live with my grandparents." Chen Shuo said that he slept alone since he was very young, and his lonely childhood also developed his unique character.

"This is the price of growth, and it is also the common experience of many enviable 'rich second generations'." Chen Shuo has never shied away from his status as a "rich second generation". On the contrary, he is very I am grateful and understand the difficulties faced by my parents. "Without the hard work of my parents, I would not be in such a favorable condition today."

In the eyes of his parents, Chen Shuo has always been a very well-behaved child who has loved painting since he was a child. He studied under the famous painter Yu Fenggu and was successfully admitted to the China Academy of Art last year. But just when his parents hoped that their son could make achievements in the field of art, Chen Shuo, who was going to be a sophomore in college, made an incredible decision this year - to drop out of school and start a business.

“I was completely dumbfounded at the time and couldn’t accept it. You know, they spent a lot of effort on me to successfully enter the China Academy of Art, but only I know what path I want to take. "Chen Shuo said that before going to college, he was full of beautiful visions of college life. However, after entering college, the relatively relaxed learning environment of art colleges made him uncomfortable and felt a little disappointed. After repeated consideration, he finally made business and entrepreneurship his life choice.

This is an era of diversified thinking. People are no longer looking at young people’s decisions from a traditional perspective. This is the case for Chen Shuo’s parents. Although it was a pity that their son dropped out of school, in the end they respected the young man's choice.

Entrepreneurship started from opening a store in Yiwu

“My ideal is to be a successful entrepreneur who can plan the development direction of the enterprise according to his own ideas, build his own entrepreneurial team, and What I want to do." Chen Shuo said that he is not a daydreaming person. The road to entrepreneurship must be taken step by step, and choosing to open a store in Yiwu is a more pragmatic step at the moment.

With the help of his parents, Chen Shuo introduced famous red wine brands such as Amarone, Chianti, Ripasso and Brunello from Italy through a Chinese businessman in Wenzhou. He opened a wine shop on Huagong Road in Yiwu City. Opened a liquor store. Chen Shuo had his own considerations in choosing Yiwu as a place to start a business. "Yiwu has a large concentration of foreign businessmen and a high degree of internationalization, which is of great help to the sales of well-known foreign brands of red wine." Chen Shuo believes that in recent years, more and more red wines have begun to appear on people's tables, but the red wine itself has Culture is rarely known. Compared with traditional Chinese white wine and rice wine, red wine represents more of a fashion. Fashion needs guidance, especially Italian wine, which ranks second in the world, has become the leader in red wine fashion culture. "When we opened the store, making money was not the main purpose. The purpose was to let more people know about Italian red wine and the red wine culture." Chen Shuo said.

Although he is very young, Chen Shuo entered the industry quickly and has his own opinions on various red wines. Chen Shuo said that good red wine is like a sleeping beauty. It has been stored for many years and needs to be sobered up slowly after being opened. "This Amarone red wine, produced in 1998, is usually opened two hours before the meal, so the taste changes every moment. For people who like wine tasting, this is a wonderful feeling. "Chen Shuo introduced, pointing to a bottle of red wine priced at more than 2,000 yuan.

When choosing to open the store on Huagong Road, Chen Shuo also went through detailed market research in the early stage. Huagong Road has always been known as the "catering street" in Yiwu. In addition to large and small restaurants, there are more than a dozen tobacco and wine shops.

The wine shop opened by Chen Shuo is the only one on this street that specializes in selling foreign red wine, so the market prospects are very good.

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