The difference between Hilton and Hilton.

1, strength hilton, smile service. Hilton defines the corporate philosophy as "providing the best service to those customers who trust us", and promotes this concept to brand culture, which is implemented in the thoughts and behaviors of every employee, thus creating a unique "smile" brand image. Every employee of Hilton Hotel has earnestly warned that "smile service" should be used to create a "feel at home" cultural atmosphere for guests; Hilton promises to customers: In order to maintain a high level of customer satisfaction, we constantly listen to and evaluate customers' opinions, and all countries where we live implement a fair system to handle customer complaints and respect consumers' rights.

2. Strength The brand values of Hilton Hotel incorporate the concept of brand image confidant, and use colors, patterns, materials, furniture and decoration to highlight the personality and function of each region. Hilton's design colors are mainly light warm colors, and some of them are adjusted with rich and intuitive "colorful" colors, making the overall color comfortable and dynamic, subtle but layered, with cheerful visual effects.