What is the purpose of holding a forum and conference in a hotel without charging a fee?

Opening free forums in hotels has the following possible purposes:

1. Establish brand image and reputation: By providing free forums, hotels can attract a large number of participants, and showcase its professional conference services and facilities. This helps build the hotel's reputation in the meetings and events sector, laying the foundation for future business opportunities.

2. Increase accommodation and catering business: By attracting participants to stay and dine in the hotel, hotels can increase revenue from their accommodation and catering business. Although the forum itself is free, hotels can make a profit by providing quality accommodation and food and beverage services.

3. Promote business exchanges and cooperation: Forum conferences are usually a gathering place for professionals in various industries, and participants have opportunities to communicate, share experiences and cooperate. As the organizer of the forum, hotels can promote business exchanges and cooperation among participants by providing venues and facilities, thereby enhancing their influence and status in the industry.

It should be noted that the above is only one of the possible purposes, and the specific purposes may vary depending on the market, competitive environment and business strategy of the hotel.