The significance of hotel promotion combination

1. Hotel marketing mix is the basis for hotels to formulate marketing strategies, and hotel marketing strategies are essentially the business strategies of hotel franchisees.

2. Hotel marketing mix is the link to coordinate the work of hotel departments. Each department in the hotel is a unified and coordinated whole system, which cooperates with each other to meet the needs of the hotel target market and realize the established goals of the hotel industry.

3. Hotel marketing mix is a powerful means for hotel enterprises to win market competition. In the fierce market competition, the competition of non-price factors in hotel marketing mix is becoming more and more important, such as product factors, service factors and promotion factors. No hotel can have a comprehensive competitive advantage.

4. Hotel marketing mix is beneficial for hotel enterprises to allocate the sales budget reasonably, and the sales budget refers to the expense budget that needs to be paid to realize the hotel sales budget. Hotel sales budget is usually a budget item that hotels have to determine for a long time, and it is an important control tool for hotel operation.