Why is the pillow in the hotel so soft, and my new pillow has been flat in less than a month?

The moment you open the door of a star-rated hotel, you are greeted by four big white pillows that are neatly arranged, which makes people feel particularly comfortable.

all the pillows used in star-rated hotels are filled with white goose down, which is very fluffy and the headrest feels soft. This kind of pillow has a brand cooperative supplier, and GLOBON has been supplying star-rated hotels for decades. In particular, the hard-to-buy coefficient has been upgraded for the particularly advanced customized models. There is also a cooperative mass production model, which is much higher in quality than ordinary pillows used at home.

there is more than one pillow on the hotel bed. After careful comparison, we will find that their specifications, sizes and fillers are different, which are deliberately designed to meet different needs. Because different people are accustomed to different pillow heights and hardness, different pillows are placed for guests to choose and match freely for the purpose of making every guest sleep comfortably.

The cost of pillows in star-rated hotels is really high. The cost here is not only the price cost ~

Any product has an important link that limits the performance of the product, and the user tests and gives feedback.

For example, why can China's mobile hardware and software have a large number of users in many developed countries, including Europe? Because China's mobile phone has 1.3 billion users, any software and hardware have undergone massive tests, feedback and adjustment, and become more and more perfect.

In many countries, although science and technology are developed, the population is only a few million, and the user information that provides use feedback is not an order of magnitude at all, so the performance of products can not be optimized quickly and iteratively.

similarly, pillows also have this problem.

Most users who have bought pillow mattresses will not complain or give feedback unless there is something wrong with the quality, even if they feel uncomfortable when they buy them back.

At the same time, it is difficult to try out the effect of the pillow after a short trial in the field, and the bedding is a very personal item, so it may not be a quality problem, but also a problem of one's own physical personality or use preference.

Therefore, it is not easy for pillow manufacturers to get a large number of user feedback from individuals, and it takes years to engage in it.

But as a hotel, we have to face this problem. After a day's sleep or even half a night's discomfort, guests may go directly to the front desk and ask for pillows or even mattresses.

At the same time, in the user evaluation, whether you sleep comfortably is a very important service indicator of the hotel. Even if the guests don't ask for a replacement at that time, they will leave feedback after the service.

this demand gives the hotel the motivation to continuously improve the universality and comfort of bedding, and the massive information gives the hotel the maneuverability to optimize the quality.

At the same time, five-star hotels have a continuous demand for mass customization of high-end pillows, which gives them the advantage of being able to customize production with manufacturers and demanding continuous improvement.

collect massive feedback, constantly optimize the experience, and periodically customize the improvement.

the above three points are beyond the reach of ordinary individual users in purchasing.

If ordinary people change their pillows every 5-1 years and change their mattresses every 15 years. Large luxury hotels may change a batch of pillows every six months and a batch of mattresses every two years.

some people may ask, why don't manufacturers put such a good pillow on the market?

first, since all the data and requirements are provided by the hotel, most of the customized products are required in the agreement between the two parties not to be used for external production and sale.

second, even if the manufacturer produces it, it can't be advertised under the brand of the hotel when it is put on the market, so when consumers browse and buy it, it seems that there is only one more product option. (All pillows will say how much black technology they have and how much they are in line with human ergonomics when promoting, so you can't tell when making a purchase decision. )

Third, this kind of pillow is not cheap. If the custom-made cost is low, the manufacturers should add channel fees, store fees, marketing and logistics costs, etc. when selling their own pillows, and the market price of pillows may be very expensive and the user market is very small.

the most important point-this pillow may still not be suitable for you in your hand.

why? Look at the first sentence of this article.

the hotel will provide at least 2-3 hotels, and at most 5-1 hotels for you to choose from.

Actually, no matter how many there are on the bed, there are usually 1-2 spare pillows when you open the locker. In addition, if users call the front desk, they can generally provide at least 3-5 pillows with different shapes or hardness for guests to choose from.

that is, you seem to live in an upscale hotel and sleep with a comfortable pillow. But in fact, I tried at least three models quickly, and then I chose my favorite one to use.

It's just that the decision-making time is very short. Many people may just take turns putting pillows before lying down and make a decision, so they ignore this process.

but if you buy it yourself, it is equivalent to buying several pillows at once, leaving the most comfortable one and returning the others.

All the above conditions determine that it is difficult for individuals to copy such a process of trial, feedback, ordering, selection and replacement, and it is easy to choose their favorite pillows unless they are high-end hotels.

So, if you feel that the pillow is super comfortable to sleep in the hotel, you can now go to GLOBON to choose the pillow filled with pure white goose down, which is the same material as the hotel! After decades of research and development, choosing a goose down pillow to take away is more comfortable than choosing it in a home store ~

I hope everyone has a comfortable pillow ~