What are the basic principles of commodity display on the shelves of convenience stores?

Shopping malls and supermarkets are not completely suitable for convenience stores, and many display methods are outdated and cannot meet the needs of convenience stores now. The great difference between supermarket shelf display and convenience store shelf display is that there are too many categories of goods, too many things to display, and more room to play. However, for convenience store storefronts, it is impossible to completely copy the product structure of supermarkets and refer to the product display on supermarket shelves. The display of convenience store shelves pays more attention to refinement and has higher requirements for display. Only in this way can we have enough competitive strength to survive.

1. Normal convenience store shelves are not displayed by manufacturers.

Normal convenience store shelves refer to single-sided wall shelves and island shelves, which are the display areas of convenience store goods, but these areas cannot be promoted by manufacturers, because the display made by manufacturers seriously affects the reasonable categories we choose to display, affects the appearance and destroys the overall layout of commodity display.

Cheap and low-profit goods are displayed at the bottom of the shelf.

At the bottom of the shelf, necessities of life or low-profit goods are displayed; In the golden position of the shelf, the goods with high profit, fast turnover, big brand and high unit price are displayed vertically, from small to large. It is forbidden to buy goods with the same product, the same specification and the same price, otherwise the goods in the store will compete with each other, and pay attention to distinguishing the price bands.

3. Self-operated goods are displayed in the cashier area.

Homemade food is generally placed in the service area, mainly on the counter table, mainly including various machines, and can also be placed behind the checkout counter. Common such as Guandong cooking, sausage roasting, steamed stuffed bun, box lunch, all kinds of homemade drinks, etc.

4. Display of alcohol and tobacco back cabinets

The cigarettes in alcohol, tobacco and drinks are generally placed under the alcohol and tobacco cabinet at the checkout counter, or under the checkout counter, or in the cabinet above the checkout counter.

Fine liquor, red wine, foreign wine and other high-grade wines are generally placed in the wine cabinet near the cashier. Literal liquor is put on the shelf, small bottles are put on it, big bottles are put on the bottom, and ordinary specifications are put in the middle. Cheap red wine is usually placed in the upper part of the wine section of the general shelf. In beer, the glass bottle is placed at the bottom. The rest of the shelves are arranged in two ways, the first is six packs on the penultimate floor, and the other is a single can of beer. Second, the vertical display of single cans and 6 packs. Other cocktails and small wines are displayed vertically according to taste.

5. Pay attention to the display of goods on the shelves in the cashier area.

Small packaged goods such as candy are generally placed on the checkout counter or the end shelf opposite the checkout counter. Bagged candy can be placed in the pendant area. Chocolate can also be placed on the shelf opposite the checkout counter, and jelly is generally placed on the normal shelf near the checkout counter. Why are you showing these things? Think for yourself.

6. Special exhibition area

Special imported products should be placed separately in special areas. For example, halal food is placed in a separate area, and imported food is placed in a separate area. The location must be obvious as a characteristic area.

The above are the basic things displayed in convenience stores, but the display in many stores is still more or less problematic. These problems need to be taken seriously by convenience store operators and revised according to the display principle of convenience stores in order to increase store sales.