The purpose of studying hotel revenue management is to

1. The purpose of revenue management is to maximize revenue.

2. Through revenue management, we can clearly know the current revenue of the hotel. According to the current revenue situation, combined with the booking situation and market trends, you can decide the next day.

3. Distinguish those customers who are willing and able to consume from those customers who are willing to change their consumption patterns in order to lower prices through price barriers, so as to maximize the potential market demand and improve efficiency.