It’s coming fiercely! Overseas Chinese Town won 2 places in a row in Dongguan! What kind of Dongguan will we see in the future?

The Dongguan land auction boom continues, but OCT has aggressively acquired two commercial and residential properties in Dongguan. On July 9, it won the Humen commercial and residential property for 700 million yuan, which is equivalent to a floor price of 20,000 yuan/㎡. On July 10, it acquired Liaobu commercial and residential land for RMB 894 million, equivalent to a floor price of RMB 17,949/㎡.

What makes this company with rich experience so confident when bidding for land?

OCT was born in Shenzhen, the forefront of reform and opening up, in 1985. It is one of the first batch of national cultural industry demonstration bases, one of the top 30 Chinese cultural enterprises, and one of the top 20 Chinese tourism groups. The group has been rated A-level in the annual performance appraisal by the State-owned Assets Supervision and Administration Commission of the State Council for eight consecutive years. In 2018, its operating income exceeded 100 billion, total profits exceeded 20 billion, and total assets were nearly 450 billion. Its efficiency ranked among the top 20 central enterprises, and its revenue and profit growth rate ranked first. Ranked among the top 10 central enterprises, it is a large central enterprise directly managed by the State-owned Assets Supervision and Administration Commission of the State Council.

Entering the new era, OCT closely follows the national new urbanization strategy and proposes "cultural tourism urbanization" and The innovative development model of "tourism Internet finance" is centered on the strategic positioning of China's cultural industry leader, China's new urbanization leader, and China's all-region tourism demonstrator, and is formed based on the current main business through industry "culturalization" and cultural "industrialization" It has identified five major development directions of cultural industry, tourism industry, new urbanization, electronic industry and related business investment, explored the "cultural" model, comprehensively innovated from the dimensions of strategy, system, technology, product, business model and other dimensions, and formed a characteristic development path to achieve leapfrog development.

It seems that OCT's "cultural tourism real estate" strategy is a powerful weapon for this central enterprise. It uses tourism to expand social influence, uses real estate income to feed tourism, closely follows the country's new urbanization strategy, and becomes China's new urbanization strategy. One of the leaders of new urbanization. The fate between OCT and Dongguan was determined by the cultural tourism project.

In fact, as early as October 2018, the Dongguan Municipal People’s Government signed a comprehensive strategic cooperation framework agreement with the OCT Group to build multiple tourism projects in Dongguan. In the next five years, OCT Group will make key construction investments in Guancheng, Wanjiang, Daojiao, Xiegang, Tangxia and other towns. Key projects include the following:

⒈ Dongguan Memory Project

The project is located in the downtown area, at the intersection of Guancheng and Wanjiang, and it relies on Dongguan Waterways, comprehensive historical and cultural resources in Wanjiang and Guancheng District, with the starting point of "seeing the mountains, seeing the water, and remembering the nostalgia", through functional activation, architectural renovation, customs and style restoration, and integrated unique cultural tourism routes .

⒉Waixiang Daojiao Characteristic Town

The project is located in the middle of Daojiao City. The project research area is about 8 square kilometers, extending to Hongqiao Road in the north and Hongqiao Road in the south. It is at the intersection of Dongguan Rice and Wanjiang River, with Wanjiang River in the west and Dongguan Waterway in the east. With the goal of building a core area for water town tourism in Guangdong Province, a national water town ecological civilization construction demonstration area, and an important window for international tourism culture, we plan to build a complex with urban entertainment, cultural tourism, art experience, scientific and technological creativity, health care, and boutique hotels. An integrated "international TOD water town tourist destination.

⒊ Xiegang Yinping Wetland Park

The project covers a total area of ??about 7.16 square kilometers. In addition, it is planned to The old village of Li Village and Yinpingshan Forest Park are also included in the planning scope. We will make use of the good mountains and rivers, focus on wetland protection and natural conservation, draw on the experience of OCT wetland development, actively explore high-quality and differentiated development and operation models, and introduce design hotels. , special homestays and other projects to create high-quality agricultural tourism projects and back gardens in Shenzhen, Dongguan and Huicheng.

⒋Tangxia Cultural Tourism Comprehensive Project

The project is located in the north of Tangxia Town, and the project research scope is 1,700 acres. Utilize the resource advantages of Shannan Jushui and Wandi to introduce well-known cultural industry brands such as Bona Cinema and Li Dun Musical to integrate and enhance Tangxia's cultural industry resources, and cultivate a film and television shooting and production, musical creation, and performance base in the Greater Bay Area and other industrial clusters to create an exchange and trading platform for the culture and art industry in the Pearl River Delta.

After opening the way for a series of cultural and tourism projects, OCT has now obtained commercial and residential development through the land bidding, auction and listing market. I believe that OCT will bring a different style to Dongguan’s housing projects, combining cultural tourism with The combination of real estate will improve Dongguan’s living standards and sublimate the concept of living.