Why can't the hotel industry deeply bind companies such as OTA?

Prices are easy to get out of control and affect the market.

Through OTA, the hotel industry has fought a price war, burning money to subsidize the war, and various discounts, full reductions and concessions have once again disrupted hotel pricing, and online prices will be completely out of control. The catastrophic transfer of hotel tourism structure caused by the total out-of-control of network prices. The credibility of hotel membership system has declined again.

OTA is actually a channel platform. On the left of the platform itself are businesses, such as hotels, and on the right are consumers.