Traditional Culture Encyclopedia - Hotel franchise - Shen Teng redefined the meaning of special acting in Hotel Stay. How to treat hype?

Shen Teng redefined the meaning of special acting in Hotel Stay. How to treat hype?

I think this kind of hype is very undesirable and unreasonable, which may make many fans not buy this film, and may also make many fans hate this malicious marketing method, so I think this kind of hype should be resisted to some extent.

Why does Shen Teng play a special role in this film?

Before the film was released, the producer said that Shen Teng was the special star of the film, but after the film was really released, many netizens did not find any trace of Shen Teng in the film. Many netizens went to Shen Teng, because most netizens said that the quality of comedy movies now depends mainly on the number of times, which also shows Shen Teng's position in the eyes of fans. But later, some netizens revealed that Shen Teng was the special star in the film, referring to the poster of Shen Teng appearing in the film. Therefore, this marketing method has caused many fans' dissatisfaction, and they have issued articles denouncing the film.

So what kind of influence will this marketing method bring to the film?

First of all, the word-of-mouth of this film is one-sided, and many netizens give extremely low scores. Moreover, many netizens have expressed a feeling of being cheated, thinking that this marketing method is very undesirable and social chaos should be resisted to a certain extent. Furthermore, I don't think their marketing methods are necessary. The film was spit out by many people just after it was released, which led to a serious decline in its word of mouth, which in turn affected its box office, which was not worth the candle.

So what does this movie say?

The director of this film has issued an apology statement, saying that he should not do so, which is also undesirable, and may cause many fans to dislike this film, which is not what he wants to see. However, in my opinion, this marketing method is really not desirable. It uses the enthusiasm of others to increase the flow of films, but the quality of films is seriously worrying, which also lowers the average level of China film market to some extent.