Traditional Culture Encyclopedia - Hotel franchise - The relationship between Shangri-La and Mobike

The relationship between Shangri-La and Mobike

Partnership.

According to the official website of Shangri-La Group, we learned that Shangri-La is an international hotel chain group, and Mobike is an Internet company that provides exclusive bicycle services. The two reached a cooperation agreement in September 2017 to provide Shangri-La guests with more convenient travel options. According to the agreement, Mobike will place exclusive bicycles at the entrance of Shangri-La's 38 hotels in mainland China for free use by guests. At the same time, Mobike users can also enjoy Shangri-La’s preferential activities, such as free parking, dining discounts, etc. This is a win-win cooperation, which can not only enhance Shangri-La's brand image and customer satisfaction, but also increase the number of users and exposure of Mobike.