The Development of Classic Coffee Tea

From 65438 to 0983, Mr. Liu Xingdian began to study coffee in Taiwan Province Province.

With his love for coffee, he launched a comprehensive study of coffee and planned to open a coffee shop, named after "Mingdian".

At the beginning of 1984, Mingdian officially opened in Taiwan Province Province. While operating coffee, we also supply famous coffee and tableware at home and abroad for marketing;

1986 introduced European-style flower and fruit tea.

199 1 introduced the latest automatic baking machine and automatic production equipment, and introduced natural healthy houbo tea, fruit tea and convenience food popular in Europe and America, so as to perfectly combine leisure, "coffee" and "famous tea".

65438-0995, Mingdian entered the mainland from Taiwan Province Province, China, and opened its first branch in houjie town, Dongguan, Guangdong.

1997, Mingdian first developed to Zigong Store in Sichuan Province, and 10 Store opened.

1April, 1998, the 26th store of Mingdian Qiaokou Store opened in Wuhan, marking the official entry of Mingdian into Hubei market.

1999 65438+ 10, the 77th store of Mingdian opened in Guilin, and Mingdian entered Guangxi.

At the beginning of 1999, Mingdian entered the Fujian market. The first store in Fujian Province was Store 1 18, Xiamen Huzhong Store.

1In September, 1999, Mingdian entered Shaanxi, and Store 1 17 opened in xi 'an Gaoxin Store.

In February 2000, Mingdian 138 Beijing Asian Games Village Store opened, marking the entry of Mingdian into Hebei.

In February of 200 1 year, Yiwu Store, the first classic branch in Zhejiang Province, opened, ranking 2 12.

In March 2000, Mingdian entered Jiangsu, and the first branch in Jiangsu was Jingde Store of Mingdian 136.

In March 2000, Mingdian entered the Northeast market, and Store 153 opened in Dalian.

In April 2000, Mingdian 157 Jinan Sports Center Store opened, marking the official entry of Mingdian into Shandong.

On June 5438+ 10, 2003, Mingdian won the honorary title of "Top Ten Honesties in China's Industry with Reliable Product Quality and Customer Satisfaction". The event was jointly organized by Beijing Consumer Daily and China Enterprise Credit Association.

In June, 2005, in order to commemorate the anniversary of the arrival of Classic Coffee in Chinese mainland 10, Classic launched the "Classic Cup-Coffee Leisure Life" photo contest and the "Ten Years Accompanying" essay contest, which attracted wide attention and participation of people from all walks of life, and various media also reported it in succession.

In June 2006, Mingdian Business Travel Hotel Division was formally established. It is another business project created by Mingdian Industrial Co., Ltd. on the basis of successfully operating Mingdian coffee and tea. Due to accurate positioning, excellent quality and high cost performance, the hotel has been widely welcomed by the market, and the business department of Mingdian Business Travel Hotel has developed rapidly. In just a few years, it has more than 20 stores across the country.

From June 5438 to 10, 2007, in the "5 1 well-known trademarks recognized by the Trademark Review and Adjudication Board in 2007" issued by the State Administration for Industry and Commerce, Mingdian was included in the list, which marked that Mingdian officially became a well-known trademark of "China Well-known Trademark" authorized by the state.

These 5 1 newly recognized well-known trademarks have all encountered counterfeiting, counterfeiting and embezzlement in recent years, and caused trademark disputes. During the examination, the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce of China gave legal recognition to "well-known trademarks" according to the actual situation of these brands, and all these brands won the trademark disputes.

From June, 5438 to February, 2009, Mingdian Coffee established Mingdian International Holdings Co., Ltd., and officially started the company reorganization.

20 10 June, Mingdian launched a brand-new fashion concept store of "steak+coffee". The products of New Concept Store are mainly innovative steaks and traditional coffee, and the product structure before Mingdian has been adjusted.

On 20th11May18th, the headquarters of Mingdian Coffee & Tea was moved from Houjie, Dongguan to Baoan, Shenzhen.

On June 8th, 20 12, the first prize awarding ceremony of "20 12 Classic Coffee Culture Festival" was held in Classic Headquarters. Mr. Lin Dongxin, general manager of Classic International, personally presented awards to the winners. At this point, five high-profile fashion awards IPAD have been taken away. The five first prize winners came from all over Guangdong Province. They won the prize in the "20 12 Classic Coffee Culture Festival" held by Mingdian Company in the whole province from April 16 to May 15.

On March 25th, 20 13, in the "China Hotel 20 13 Annual Meeting and 13th China Hotel Global Forum" held in Guangzhou, our famous coffee tea won the "Golden Horse Award of China Hotel" and two honors of "Top Ten Famous Restaurant Chain Brands in China" and "Best Western Restaurant in China" for its strong brand strength and outstanding influence in the industry.

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By March 20 13, Mingdian Coffee Tea had more than 800 stores in 32 provinces, municipalities, autonomous regions and municipalities directly under the Central Government (except Chinese mainland, Hongkong, Macau and Tibet) in Chinese mainland. In a short period of 10, Mingdian has grown into one of the largest, most famous and well-known coffee brands in Chinese mainland. At the same time, the business enterprises of classic business hotels have also achieved good results, with the number of physical hotels exceeding 20, becoming a well-known brand in the economy hotel industry in China.