Tell me about the early pr lady. What is the heroine's name?

Miss Public Relations is a main theme TV series reflecting the achievements of reform and opening up. In the process of competition between Guangzhou local TV series and thousands of TV series broadcast by Hong Kong and CCTV, Miss PR chose the "third way" between seriousness and popularity.

Guangzhou people have experienced ups and downs in watching Hong Kong dramas. In this process, the competition between TV people in Guangdong and Hong Kong also shows swords and swords. "Miss Public Relations" chose a very subtle angle, that is, designing the protagonist as a public relations person from Hong Kong, so that an urban romance drama that absorbed the advantages of Hong Kong TV dramas had a grand background. With the introduction of the policy of one country, two systems, the pace of Hong Kong's return is approaching, and people's understanding of Hong Kong culture is also strengthening step by step. This angle gives Miss Public Relations a natural advantage in the competition with Hong Kong dramas.

At the same time, the "wide taste" in TV series also makes the influence of public relations ladies far exceed the field of film and television. Miss PR has brought prosperity to a new industry, and at the same time pushed the image of Guangzhou and the culture of Lingnan to the whole country.

Holographic Guangzhou

Miss PR is full of twists and turns.

1988 In the spring, Qian Shichang, Lin Huazhong and Kuang stayed in Jinan University's expert guest house, and began to re-conceive Kuang's original six episodes of PR ladies. We decided to take the artistic form of urban romance drama and youth idol drama as the packaging, and reflect the major theme of reform and opening up through the love life of seven beautiful young PR ladies. By the end of 1988, the literary script of a 20-episode drama "Miss Public Relations" had been completed. 1989 After the Spring Festival, the script was handed over to the director Huang Jialiang. On September 25th, the Cantonese version with an actual length of 24 episodes was broadcast on the Pearl River Channel, in time for the 40th anniversary of the National Day. As soon as it started broadcasting, it received rave reviews, with the audience rating as high as 90%.

However, the weather is unpredictable. Just after the eighth episode was broadcast, the duty room of the Radio and Television Department received a phone call from the heads of two departments and units that the main plot of the eighth episode was based on a charity event they undertook, which distorted the nature of the event and damaged their image, and asked us to stop broadcasting immediately. I went to the door against my will and sent a critical letter, promising to revise the Mandarin version. The leaders of the two units will understand when they see my sincere attitude. However, at a provincial party committee meeting at the end of the year, there was a briefing No.6 entitled "Miss PR of TV series flatter Hong Kong sister unprincipled and belittle our party cadres at will", which thought that the drama portrayed Miss Ying Zhou so perfectly and portrayed the Chinese deputy general manager as a conservative image, which was a directional error.

Soon, Director Liu Chi called me to his office and said that Xie Fei, secretary of the provincial party committee, wanted to watch the video of the public relations lady. We suddenly became nervous, which may be caused by briefing 6. We all know that if Secretary Xie Fei holds this view, the TV station will face big trouble. I decided to take the responsibility alone, and immediately wrote a letter to the secretary on director Liu's desk, saying that in order to strengthen the drama contradiction, I would handle it myself, and if there was any mistake, I would bear it personally. At the same time, I also state my reasons from the perspective of artistic creation. After the video was sent out, I felt a bit like walking on thin ice. Director Huang Jialiang is also waiting for the verdict in fear and trembling. I tried to calm him down and said, "Miss PR" certainly has some shortcomings, but I am confident that it is tenable. I will bear these problems. If you win the prize, you will go on stage to receive it. About half a month later, Xie's secretary called and said that Xie praised "Miss Public Relations" as a good work, as long as an overly negative dialogue was revised. He also instructed that it should be quickly translated into Mandarin and sent to the national broadcast. And said to comrade Zhang, I have read comrade's letter, so I don't need to read it any more. Thank god!

□ Zhang (former deputy director of Guangdong TV Station)

■ Original scene reproduction

A drama that won the Guangdong-Hong Kong TV drama competition.

At that time, Guangdong TV resumed TV production from 1978, and the independently produced Watertown Family and Burning Heart won the Flying Award. After CCTV recorded nine episodes of the TV series "Eighteen Years of Enemy Camp", Guangdong TV Station launched the second national TV series "Biography of Shrimp Ball", which also became popular in China.

At that time, people in Guangzhou mainly watched local TV dramas. The dramas that just entered people's field of vision became a big program after nightfall. For audiences in other provinces and cities, The Story of Shrimp Ball is not only a TV series with vivid plot, but also a window for everyone to understand Lingnan culture.

In the early 1980s, some people began to watch Hong Kong TV programs with TV antennas. For the next period of time, from fishbone antenna to big pot cover to satellite TV, Hong Kong TV has been stealthily grabbing the audience in Guangdong.

Zhang, a retired former deputy director of Guangdong TV Station, recalled the 1980s and thought that 1986 was the low tide of local TV. From 1983 to 1986, "Rogue Tycoon" was broadcast, and the audience rating was as high as 76%. It is said that some self-employed people complained that when the finale of this series was broadcast all night. It can be seen that the TV series produced in Hong Kong has the charm of making Guangzhou empty.

During the period of 1987, a group of cadres of Guangdong TV Station gathered in Nanhu Hotel for a meeting, and determined the production policy of "making long-form (standard length is 20 episodes) popular TV series and long-form popular series short plays (broadcast twice a week), supplemented by moderately making high-grade art films". The most direct purpose of this "South Lake Conference" is to get rid of the unfavorable position of Guangdong local TV series in the TV competition between Guangdong and Hong Kong, and recover lost ground. It is under this background that the sensational Miss Public Relations was produced.

After 1987, various TV stations in Guangdong successively filmed so-called "popular dramas" with Guangdong local colors, such as Bride Crossing the Port and Revenge in Hong Kong, which aroused strong repercussions. Among them, 1990 released "Miss Public Relations", the audience rating was as high as 90.99%. If Guangdong and Hong Kong TV people always compete in the invisible battlefield and miss public relations,

Soon, Hong Kong ATV bought the drama "Miss Public Relations", and Guangdong Daily in February 1990 also published a letter from Hong Kong audience. Before the reunification, the audience who practiced medicine abroad, resisted the immigration tide and returned to work in Hong Kong, and bought real estate in the mainland enthusiastically praised the public relations lady. He said: "In Japanese TV dramas (such as" Blood Suspicion ") and Hong Kong TV dramas (such as" Rogue Tycoon "), Guangzhou TV dramas have turned their attention to a more realistic background with a fresh wind, thus attracting audiences from Guangdong and Hong Kong, which also reflects the political foresight of Guangdong TV workers."

A play depicts a colorful and vivid Guangzhou to the people of the whole country.

CCTV has always been very supportive of Guangdong Satellite TV, and Miss Public Relations is a gift from Guangdong Satellite TV to CCTV. At first, Guangdong Satellite TV was afraid to give this gift to CCTV. Niu Zuyin, the deputy director of Guangdong TV Station at that time, remembered that he had shown the tapes to some superiors and colleagues in Beijing, and some people commented on "decadent life", which made him a little worried. Later, "Miss Public Relations" was broadcast very well in Guangdong, and even organized media in Beijing first. Of course, there is a charge for this gift.

It is this paid gift that made an image advertisement for Guangzhou, not to mention the advanced public relations concept and hotel management method, not to mention the elegant demeanor of professional women in Guangzhou. It's just the amorous feelings of Guangzhou, a metropolis described in "Miss Public Relations". There are not only the bustling scenes of hotels, shopping malls and streets, but also the dribs and drabs of life in Guangzhou, such as eating boat porridge by the river, eating snake gall at the time-honored "snake Wang Man", queuing for morning tea and visiting the flower market during the New Year. Although the protagonist of the TV series is seven public relations ladies in the hotel, their boyfriends have turned their eyes to Guangzhou's self-employed, taxi drivers, farmers, college students, soldiers and entrepreneurs, which is more than enough for Guangzhou to show its face in front of the people of the whole country.

Miss PR also reflects the new things in Guangzhou. For example, the first "Flower City Beauty" election was in the TV series. Although this "beauty contest" appeared as a failed public relations case, it explained the ins and outs of the incident quite clearly and also reflected the sober attitude of Guangdong people towards reform and opening up.

Before the release of Miss Public Relations, films set in Guangzhou, such as Yamaha Fish Stall, Coffee with Sugar, Street Fashion, etc. , has revealed the urban cultural atmosphere of Lingnan to the whole country and the audience, and "Miss Public Relations" and the subsequent release of "Business" have further strengthened this feature of Lingnan film and television.

After the broadcast of "Miss Public Relations", this TV series was discussed in many parts of the country in the form of symposiums and newspaper discussions. Among them, China TV News has specially opened a serial column for readers to discuss. Among them, Ying Zhao, an audience member of China Automobile Industry Group Corporation, wrote a representative article entitled "Warm South Wind", in which he talked about his understanding of Guangdong. Economically, the "iron rice bowl" was broken and interpersonal relationships changed.

A drama opens an era of industry.

He Chunhui mentioned the public relations industry in Guangzhou many times in the article Review and Prospect of Public Relations in China. 1984, Guangzhou Baiyun Mountain Pharmaceutical Factory took the lead in putting up the signboard of the public relations department of the first state-owned enterprise in China, and invested 1.2 million yuan to carry out public relations activities, and successively held the Guangzhou "Baiyun Cup" city international football invitational tournament, and Guangzhou Song and Dance Troupe was also taken over by Baiyun. The reputation of Baiyun Pharmaceutical Factory has also gained great fame with football and song and dance troupes. 1984 65438+On February 26th, Economic Daily published a long newsletter entitled "Adding Wings to Tigers", reported the public relations work of Baiyunshan Pharmaceutical Factory, and compiled an editorial "Seriously Study Socialist Public Relations".

The White Swan Hotel and China World Hotel in Guangzhou can also be said to be models of public relations in China in the early 1980s.

Deputy Director Zhang introduced that Chang Yuping, manager of public relations department of China World Hotel, was rated as one of the top ten young people in Guangzhou at that time. What are the stories behind the PR manager? Guangdong and Taiwan immediately invited Kuang, then the secretary to the president of Jinan University, to experience life in China Hotel and write a script. Originally planned for four episodes, then six episodes, and then ten episodes, the final script was 300,000 words.

After the national release of Miss Public Relations, there was an unexpected result for directors, screenwriters and even actors. Many cities set up public relations associations and enterprises set up public relations departments, and the play was even regarded as a "teaching material". Many people in the industry ignore the background and attach great importance to the component of "technology".

Director Huang Jialiang said that the China Public Relations Association has been sending him newspapers of the Association. He still remembers that he participated in many public relations competitions in various cities and served as a guest or judge with actors.

Dai Yu, deputy general manager of China World Hotel, began to work in the public relations department of China World Hotel in the early 1990s. At that time, the TV series "Miss Public Relations" was being broadcasted. After working for a period of time, Dai Yu began to serve as a public relations manager, which also ended the history of "Chinese wine" being served as a public relations manager by foreigners or Hong Kong public relations personnel. This also shows that the public relations industry in Guangzhou had reached a certain level at that time.

According to Dai Yu, the specific public relations cases mentioned in Miss Public Relations are true, but the love story is fictional. The protagonist of the TV series is based on Chang Yuping, the second public relations manager of China Liquor, but actually focuses on the stories of several public relations managers. It was slightly different from the actual situation. At that time, the dress of the public relations lady was not so beautiful. A lot of work in the hotel is done by various departments, not just the public relations department. These may be part of the art "promoting" miss public relations.

It was at 1963 that the first professional public relations company appeared in Hong Kong, called Witt Public Relations Company. Twenty years later, the Guangdong Public Relations Club was established in 1986+ 10, which was the first non-governmental public relations organization in China. 1987, the China Public Relations Association was established in Beijing on June 22nd, which marked that public relations was officially confirmed and accepted in China. By the time it was broadcast on TV, there was also a public relations craze in Guangzhou. At that time, there were no suitable textbooks in the university, and Dai Yu often went to the university to take some analysis courses of public relations examples.