Chengdu Yinxing Hotel Management College trump card major

The trump cards of Chengdu Yinxing Hotel Management College are: hotel management, tourism management, leisure sports, accounting, marketing and so on.

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First, hotel management:

Hotel management mainly studies basic knowledge such as economics, management and hotel management. , receive management and service skills training in front desk, restaurant, guest room, exhibition and other aspects of the hotel, and carry out service, management and operation of the hotel.

For example: hotel room reservation, front desk reception, room service, hotel restaurant service and management, hotel development planning and design, hotel investment, operation and management, etc.

Second, tourism management:

Tourism management mainly studies the basic knowledge and skills of management, economics, tourism and culture, and carries out tourism consultation, planning, development and management in travel agencies, tourism consulting companies, scenic parks and other enterprises and institutions.

For example: the development and management of tourist attractions, the planning and design of tourist routes, the guidance of tourist itinerary and the introduction of tourist attractions.

Third, leisure sports:

Leisure sports mainly study the basic theories and knowledge of physical education, leisure science and pedagogy, and master the sports techniques and skills related to guiding leisure sports, mass fitness, sports tourism and sports events.

Guide and teach leisure sports activities and plan leisure sports products in leisure resorts, clubs, clubs and outdoor development institutions. Common leisure sports activities include rock climbing, bungee jumping, gliding, golf and bowling. ?

Fourth, accounting:

Accounting mainly studies basic knowledge and skills such as economics, management, accounting, auditing and financial management. , focusing on corporate accounting.

Give consideration to computer and financial management, and collect, classify, synthesize and analyze the financial activities and cost data of enterprises. For example: recording the capital flow of enterprises, checking the amount of funds, accounting financial statements, etc.

Verb (short for verb) marketing:

Marketing mainly studies the basic knowledge and skills of management, economics, law and marketing, and carries out marketing and management, product and brand promotion.

Including market research, market analysis, market positioning, marketing planning, brand promotion, marketing and so on. In the creation, dissemination, dissemination and exchange of products, realize economic value for customers, partners and the whole society.

General situation and historical evolution of the school

School profile

Chengdu Yinxing Hotel Management College, referred to as "Yinxing College" for short, is an undergraduate private college funded by Chengdu Yinxing Asset Management Co., Ltd. and independently set up by the Ministry of Education.

It is a national social science popularization base, a Sichuan hotel catering culture social science popularization base, and a hotel management research base of Sichuan Tourism Bureau.

The development of history

The school was founded in 2002, formerly known as Yinxing Hotel Management College of Chengdu University of Information Technology. 20 15 The former Chengdu University of Information Technology was renamed Chengdu University of Information Technology, and the college was renamed Yinxing Hotel Management College of Chengdu University of Information Technology.

In March 2020, the Ministry of Education agreed that the school should be transformed from an independent college into a private undergraduate school and renamed as Chengdu Yinxing Hotel Management College.