Which has greater investment potential, apartment or office building?

Due to the increasing population mobility in some large and medium-sized cities, some young people-led family models have emerged, which directly led to the emergence of serviced apartments. Serviced apartment is a brand-new property concept. At the same time, large and medium-sized cities have formed a class of senior business people, who have considerable business consumption capacity, and traditional property management can no longer adapt to their fast-paced life. On the other hand, China's accession to the WTO will bring a large number of foreign small and medium-sized companies to Beijing, because large international multinational companies have already set up offices in Beijing. Small and medium-sized companies, because of lack of financial strength, want convenience and suitable prices, so serviced apartments will be their ideal choice.

Zhang Mi, investment consulting department of Xinzun Real Estate Agency, believes that serviced apartments have multiple functions such as residence, hotel and clubhouse, and have two meanings of "self-use" and "investment". Not lower than the hotel in hardware facilities, but better than the hotel in service. At the same time, it is different from the home office in SOHO concept, and has supporting facilities and services of star-rated hotels. Hotel-style apartments should be more personalized in the future, because most of the customers rented here are highly educated, high-quality and international people, and they should be different from the market in terms of decoration, apartment type, environment and supporting facilities.

Other real estate projects, highlighting self-personality, are the only important factors to realize the return on investment. Hotel-style apartments are the first choice for investment-oriented home buyers, especially those in different places. Usually, the rent of a hotel is about 30% higher than that of an apartment, and the service of an ordinary apartment lags behind that of a hotel. A hotel-style apartment has the characteristics of small construction area, convenient management, complete service and easy rental, which is incomparable to other property projects.

However, as a high-end project, serviced apartments occupy more funds than ordinary houses, and the return period is longer, which is more suitable for medium and long-term investors.

Investing in Office Building: Choosing the Right Tenant Positioning

According to relevant analysis, in 2003, the number of office projects with independent property rights available for investment in the market will increase, and the high return rate of such properties will attract investors to operate. For investors, the area where the office building is located is not the most noteworthy aspect, and the future investment return of the project mainly needs to pay attention to whether the project will attract the rental of the target customers. People in Beijing Dinghao Electronic Mall believe that the current office building is a practical property with specific needs.

For example, at present, the price of office buildings in Zhongguancun is relatively high, and each office building needs its own unique customers. From the tenant's point of view, customer orientation of Dinghao Electronic Mall is the dealer's office building. The office building in Zhongguancun cannot be separated from it. IT enterprises can be divided into suppliers, distributors, system integrators and regional distributors. In terms of suppliers, it can be divided into foreign suppliers and domestic suppliers. Foreign suppliers need office buildings with good commercial and residential facilities, so most of these companies are concentrated in CBD, such as Sony, Samsung, Hewlett-Packard and Motorola. And white-collar workers in the company.

Our career and life are also in the East; Domestic suppliers, such as Lenovo and Founder, will choose Zhongguancun because there are many school-run industries in Zhongguancun, such as thunis and Founder of Peking University, and most of the office buildings they need are built by themselves. Therefore, the office buildings in Zhongguancun are not attractive to suppliers. Zhongguancun west may not attract many suppliers soon in the future. Therefore, the tenant of the property is located at the dealer. The number of these companies is generally 20-40, and the general use area of dealers is about 150 square meters, which means the construction area is about 200 square meters. These tenants need office buildings, and the most important thing is that they are close to the electronic market, so they can keep abreast of market trends and master first-hand news. Zhongguancun is the gathering place of Beijing Electronic Mall, and Beijing is both the capital of China and the electronic trading center in the north of China, so the dealer density of Zhongguancun in Beijing is the highest in China.

Shop investment values the business environment.

The shops sold in Beijing now are mainly bottom-level businesses, but the prices are generally low. The reasons are as follows: first, most developers pay far less attention to the bottom merchants than houses; Secondly, professional commercial property companies were not hired during the project planning, and professional planning and design were carried out in combination with the region; Finally, the commercial property lacks professional planning, the theme is not clear enough, and the selling point is not sufficient. The price of most merchants should be 3-4 times that of houses, but now the price of merchants is only 1.3- 1.5 times that of houses. Obviously, this situation is unreasonable. It can be seen that there are few shops in Beijing, and commercial property projects with accurate positioning and promising prospects have great investment potential. The next three to five years will be a great opportunity to get high returns.

The geographical location and marketing method of the selected project are decisive factors for investing in shops. The project site has a good business environment, developed traffic routes, sufficient parking spaces, professional pre-planning, professional commercial property architectural design institutions and professional commercial management institutions. If the above conditions are met, such shops are worth investing. The "popularity and business spirit" of shops is the key to determine whether investors can get a good return on investment. The Sanlitun Xintiandi project, located in the bar street of Sanlitun North Road, although located in the center of business districts such as Chaowai, Jianwai, Yansha and CBD, occupies many advantages and has a good "popularity and business spirit", but the developer will further raise the "threshold" for customers to rent after the project is completed to reflect the business orientation.