Does anyone still go to the snow now? How about Xiangxuehai tourism?

Xiangxue is a famous scenic spot in recent years. It is located in the northeast of China. The snowfall here is the highest in the country. Every winter, thick snow covers the house, which makes people feel like a surprise gift, just like entering a fairy tale world.

Xiangxue in China was once one of the most anticipated scenic spots for tourists visiting Heilongjiang in winter. However, since the end of 2008, Xiang Xue's reputation has plummeted, which has discouraged many tourists. Although in recent years, Xiang Xue, as a' trump card' in tourism in Heilongjiang Province, is also trying to wash away the bad marks of the past, for tourists, fear of being' slaughtered' is still the biggest worry when going to the snow resort to enjoy the snow scene.

Every winter, the' good' news or' bad' news about Snow Country can spread quickly on the Internet and become a hot spot. At the end of 2008, director Zhang Yimou was trapped in a toll station by heavy snow on his way back from filming in Xiang Xuehai, and was escorted to Harbin toll station by high-speed traffic police. Recently, after a traffic accident on the way to Xue Cun, Jilin, a Shenyang tourist bus was rumoured by netizens as a tourist bus to Xiangxuehai. The netizen was reprimanded and punished by the network police for misinformation.

In order to change the past, we used to sharpen our knives for nine months and slaughter sheep for three months. Stereotypes, including accommodation, catering and entertainment in Xiangxuehai Scenic Area, are clearly priced. In most cities, there are "pay first and then complain" signs at the door of businesses, and there are "supervisors" patrolling in scenic spots. Even if the tourists are in front of' Benyedi', the host will broadcast the complaint phone, and Xiang Xue seems unable to bear any more deadly blow.

Signs of "Complaining about Insurance Payment" can be seen everywhere in China Xiangxuehai Scenic Area.

Nowadays, for Xiang Xuehai's self-employed, in order not to be complained about disputes with tourists, even in the case of "clearly marked price", customers still bargain and insist on paying less, and businesses can only accept it. When the interests of tourists come first, the interests of businesses can only be put back.

Star effect cooling

"Xue Shanbin Family Hotel" is the "luxury house" that five groups of star families hope to stay in in the last issue of the first season of Hunan Satellite TV's large-scale reality show "Where is Dad?" Filmed on June 9, 20 1 13. Finally, the fourth room was acquired by Wang Yuelun and Wang Shiling. Four years ago, because of the renovation of the bungalow, the house where the star father and daughter once lived is long gone, and the billboards erected at the intersection are fading.

"Previous tourists will make it clear that they will live in the house where Wang Yuelun and his daughter lived." Zhou Dan, a 22-year-old innkeeper, said. In the years after the 755-79000 program was broadcast, except for Wang Yuelun and his father, it was difficult to book a room, and some tourists were even satisfied as long as they could stay at Xue Shanbin's family hotel.

Is the niece of Xue Shanbin, the operator of "Xue Shanbin Family Hotel" in Zhou Dan. She grew up in Xiang Xue. Before graduating from college, she worked part-time as a private tour guide and sold tickets at scenic spots. After graduation, she studied finance and returned to Xiangxuehai to run this family hotel with 12 rooms.

Looking at the clear snow under the greasy "stream" under the eaves, Zhou Dan often thinks of his childhood winter. It snowed all night, and the snow reached more than one meter deep, and even the house could not be pushed open. Prepare more food at home. Zhou Dan recalled.

20 13 "Xue shanbin family hotel" is a family hotel in Xiang xuehai, with seven or eight rooms for accommodation. But now, with the continuous improvement and upgrading of the overall accommodation environment in Xiangxuehai, even if it was rebuilt four years ago, each room has a kang, which can sleep about five people and is equipped with a separate bathroom, but better hotels have emerged.

"Most family hotels have similar hardware and can only work hard on soft clothes." Zhou Dan said. Before the arrival of this year's tourist season, she equipped every hot water kang with a small kang table and pillow, and added toiletries and a hair dryer to the bathroom.

October 4th, 2008/KLOC-0 is Saturday. The room "Xue Shanbin Family Hotel" 12 has been reserved. 400 yuan per room every night, but Zhou Dan was not satisfied. He is alone on the water heating kang, playing with his mobile phone.

Compared with a few years ago, the house price is much lower now. Zhou Dan

Only before New Year's Day this winter, there were more than a dozen snows in Xiangxue, but the number of tourists was still not as good as in previous years. House prices have also been affected. Now house prices can only be sold to 200 yuan on weekdays and 400 yuan on weekends. Zhou Dan hopes that the number of tourists will increase in mid-January.

A few years ago, Zhou Dan would run a family hotel in Xiang Xuehai in the winter months and do nothing the rest of the time. After the Xiangxue tourism season ends this year, Zhou Dan intends to find a job related to the financial industry he studied in college.

Nowadays, fewer and fewer people mention the' Star Room' in Where is Dad Going? Zhou Dan said. The broadcast of the program not only brought more tourists to his family hotel, but also greatly improved the popularity of Xiang Xuehai. With the passage of time, the aura of star effect gradually faded.

A star, a variety show, and a scenic spot are increasingly unlikely to be popular.

Everyone knows that Zhang Yimou is coming to make a film, but this has not increased the number of tourists in Xiang Xue. The operator of a family hotel in Xiang Xuehai said.

From 200 1, movies, TV series, variety shows, etc. I have been shooting in Xiang Xue. At the end of 2008, when director Zhang Yimou returned to Beijing after filming "Where is Dad?", he was blocked by heavy snow on the expressway in Xiangxuehai, and was escorted to Harbin toll station by high-speed traffic police together with tourists stranded in Xiangxuehai and Yabuli.

In recent years, with the increasing number of tourists in Xiang Xuehai, the tourist reception capacity of Xiang Xuehai is also improving year by year.

According to On the Cliff, as of February 28th, 2008, there were 1 1 snowfall in the 44 days after the opening of Xiangxuehai Scenic Area. Snow mushrooms, snow houses and unique folk culture here have attracted more than 300,000 Chinese and foreign tourists.

But even on weekends, there are still some family hotels with "vacant rooms" signs in front of them. Even in Xueyun Street, there are homestay operators to attract guests.

"Pay for the complaint first"

As night falls, the yangko team appears on Xueyun Street in Xiangxuehai. Due to the large number of tourists, in order to ensure the smooth performance of the performers, the Yangko team was surrounded by a number of' supervisors' in the scenic spot. In addition to the sound of musical instruments, there is also the sound of "walking to both sides" played by loudspeakers to tourists.

In this year's Xiangxuehai Scenic Area, a group of people wearing red armbands of' supervisors' appeared, which is unprecedented compared with previous years. In addition to ensuring the safety of tourists and maintaining the order of scenic spots, it also provides help to tourists in need.

On weekend nights, Xiangxuehai bonfire square is full of tourists, and the snowy sightseeing plank road is crowded with people. After the countdown, Xiang Xuehai's staff lit the firewood in the brazier, and the tourists danced rabbit dance and "wild dance".

At night in Xiang Xue, China, tourists took photos of splashing water into the ice.

400, three zeros, 0453. Before the bonfire party started, a hostess told tourists that in addition to paying attention to Xiangxue's official WeChat account, she could also call this number to make a complaint. This is the service hotline of Xiangxue Xiangxue National Forest Park in China.

In Xiangxuehai Scenic Area, in family hotels and restaurants, you can see the "Pay in advance to complain, rest assured to visit Longjiang" made by the Department of Culture and Tourism of Heilongjiang Province. A plaque with a telephone number for tourism rights protection.

Since June, 2000, Heilongjiang Province has established a compensation mechanism for tourism complaints in advance. Last year, 65438+February 65438+April, six Guangzhou students exposed online took a taxi into the city at Harbin Taiping International Airport and were charged a fare of 1000 yuan. Harbin tourism department pays in advance.

"In most cases, it is an apology and a refund." A family hotel operator said. While trying to provide good service, if tourists complain, they will not argue with tourists, but actively solve the problem. But if you encounter' unreasonable' and' difficult' tourists, you can only get a refund or double indemnity. Once the complaint problem is not solved, the scenic merchants will be ordered to suspend business for rectification or simply close their stores.

Clearly marked'

For example, from Harbin to Xiangxuehai, it takes about 5 hours by bus. It takes only 1 hour 8 minutes to get to Yabuli West Station by train, and then transfer to Xiangxuehai scenic spot through train, which can go directly to Xueyun Street, the core scenic spot of Xiangxuehai. About demand

At Yabuli West Station, there will be staff wearing the belt of "China Xiangxuehai Scenic Spot Through Train" to guide individual travelers to scan the code to buy tickets and take the bus. At the railway station, there are through train fares for the only officially designated scenic spots in Yi Labao and Xiang Xuehai.

After the hijacking incident, Xiang Xuehai's every move was under the supervision of tourists and netizens.

It is found that the fare from Yabuli West Station to Xiangxuehai Scenic Area Tourism Service Center is 85 yuan per person. According to the instructions of the staff, I scanned the reservation QR code on Yi Labao, and after paying attention to the official account of' Longyun Travel Agency' WeChat, the reservation price on the jump applet turned out to be 80 yuan per person. There is no physical ticket by bus. Take the bus by SMS. The carrier company is Longyun International Travel Service, a subsidiary of "Longyun Group", a large passenger transport group in Heilongjiang Province.

In addition, tickets for Xiangxue Scenic Area can also be booked in the official account of WeChat of Long Yun Travel Agency. The fare 1 15 yuan is cheaper than buying 5 yuan at the ticket office of Xiangxuehai Scenic Area. Moreover, there is no physical ticket, and the staff can scan the tourist ID card to enter the scenic spot.

In this regard, according to the driver of the through train in Xiangxuehai Scenic Area, the actual boarding place of the through train in Xiangxuehai Scenic Area is Yabuli Tourism and Culture Post Office, and the fare between it and Yabuli West Station is around 5 yuan. For the convenience of tourists, the scenic through train directly picks up tourists at Yabuli West Station, pulls them to Yabuli Tourism and Culture Post Office, and then buys tickets, so it only accepts tickets from 80 yuan. Another staff member at the ticket office said that the actual ticket prices in Yi Labao were not updated in time.

As for the ticket price difference of 5 yuan in Xiangxuehai Scenic Area, except the through train, other vehicles can only stop at the entrance of Xiangxuehai Scenic Area, and tourists need to take the bus ferry to enter the core scenic area after purchasing tickets. Xiangxuehai scenic spot through train can directly enter the scenic spot. Actually, I saved 5 yuan on the bus ferry.

I'll pay, I'll be the boss, and I'll pay 260. A female tourist left after pressing the payment password with her mobile phone. Li Xuefeng leaned against a ski ring more than one meter high, with his head down. Li Xuefeng, 45, runs skiing circles and snow amusement projects in Xiangxue. This is the third year.

On the afternoon of October 4th, 65438/KLOC-0, a group of 9 northern tourists came to the snow and ice amusement area of Li Xuefeng Ski Circle. On the wall of the bungalow, there is a wooden board with the words' 50 yuan for everyone in the ski circle' written on it, and the QR code paid by mobile phone is attached next to it.

Among the 9 tourists, 7 tourists play skiing circles. After a middle-aged woman slipped down the 100-meter snowy road, she only played once and stopped playing. Another woman took over the ski circle and was going to play a few times. After explaining with Li Xuefeng, we came to the conclusion that Li Xuefeng only took money from six people, all of whom were 300 yuan.

After more than an hour, seven tourists had fun and left one after another, leaving the woman who had just taken over the ski circle to pay the bill. The woman bargained with Li Xuefeng twice and was rejected. Finally, the woman paid 260 yuan with her mobile phone and left.

Obviously, the price is 50 yuan per person, so there is no time or frequency, but there is nothing you can do when you meet such tourists. Li Xuefeng said. Sometimes when there are few tourists, he will lower the price to attract more tourists to experience the skiing circle, but the highest price will never exceed that of 50 yuan.

In the scenic spot, there are frozen persimmons on both sides of Xueyun Street, as well as family hotels, restaurants and restaurants, all of which are clearly marked. Even the grams of ingredients used in restaurants will be clearly marked, but no matter which operator, they will meet cheap tourists. When there are few tourists, operators sometimes make concessions.

Tourists who buy frozen products in China Xiangxuehai Scenic Area

It is hard to say that there are' bitter' small enterprises.

Before Xiangxuehai Scenic Area opened in 2008, Wang Xuefeng and his wife quit their jobs in restaurants and started to run restaurants in Xiangxuehai Scenic Area. This is the fifth year. The couple calculated that the number of tourists in Xiangxue in 2008 was also affected by the decrease in snowfall. It snows every year,' you can definitely make money.' Until the beginning of June 5438 +2008 10, Mr. and Mrs. Wang Xuefeng said,' There is still 50,000 yuan rent, which has been

Wang Xuefeng and his wife rented a 30-square-meter shop on the side street of Xiangxuehai Scenic Area, and the rent for three months was 80,000 yuan. The rent of a store with the same meter in Xueyun Street, which has the most tourists, is 1.5 million. The lease period of Xiangxue Park is only three months from opening to closing. Just four years ago, Wang Xuefeng and his wife rented a shop room for 50,000 yuan. Since then, the rent has increased by 1 ten thousand yuan every year.

The couple are not local to Xiang Xue. In addition to renting stores, they also need to find a place to live. In order to save rent, the couple sleep on the floor next to the radiator after closing the shop every day. Sometimes, when the shop closes late, Wang Xuefeng's wife sleeps in the small bathroom.

In order to earn more money, Mr. and Mrs. Wang Xuefeng still add breakfast in the restaurant, close at 2 am and get up at 6: 30 to sell breakfast. When there are many tourists, the couple can only sleep for more than 4 hours a day. No matter how hard and tired they are, as long as they can make money, both of them think it is worth it.

I hired a waiter when I first opened the store. Later, there were fewer tourists eating, and I didn't even need a waiter. Wang Xuefeng said. He is a cook and his wife is a waiter.

When they are not opening a restaurant in Xiang Xue, Wang Xuefeng and his wife will work in a restaurant outside the province. After running a restaurant in Xiang Xuehai in the first year, they really made money. At the best time, the daily turnover can reach 2000 yuan. Don't be angry with others and don't worry about being owed wages. Wang Xuefeng said.

At the end of 2008, the "Guo Xue Smuggling Incident" caused heavy losses to Guo Xue, and also deterred tourists who planned to travel to Guo Xue.

I just want them to see what Xiang Xue looks like now. In order to reassure more tourists who want to go to snow, Wang Xuefeng even opened an account on the live broadcast platform. In addition to the live broadcast of his cooking, he also introduced the scenic spots in the scenic spot. After a period of live broadcast, although there were only 1000 fans, some netizens did watch Wang Xuefeng's live broadcast and really came to Wang Xuefeng to play with snow and eat out.

"Snow Mushroom" in China Xiangxuehai Scenic Area

Take jiaozi as an example. It is a plate of pork and cabbage in a restaurant in Wang Xuefeng. There are 20 jiaozi in a plate. Most restaurants in Xiangxue Seaview District sell 38 yuan. Wang Xuefeng believes that if the rent can be reduced, the cost will be reduced, and the price of tourists' meals will also be reduced.

According to another restaurant owner who asked not to be named, before the opening of Xiangxuehai Park every year, in addition to the rental and purchase expenses, a deposit of 50,000 yuan should be paid to the management of Xiangxuehai. If tourists complain, they will be fined as appropriate, and the fine will be deducted from the deposit.

The restaurant owner agrees with this form and thinks it is also for the better development of Xiang Xue. But at the same time, I complained that after Xiang Xuehai closed the park, it would take about half a year to return the money to the merchants, and even there was no fine.

In addition, as far as he knows, Xiangxuehai Scenic Area is centrally heated except for utilities, but the heating cost is slightly higher. The heating fee standard is 65 yuan per square meter, while the non-residential heating fee standard in Harbin is 43.3 yuan per square meter.

"Snow country refers to snow. Once civilized, it is over. " 65438+1At noon on October 5th, Wang Xuefeng looked at the falling snowflakes under the eaves and said.