What are the risks of hotel low-price strategy? When will the hotel take measures to reduce prices?

Hotel low-price marketing strategy is an important measure of hotel management. The premise of implementing the low-price strategy is season selection, and the wrong timing will lead to operational risks. The main contents are: operating losses and losing the initiative of customer groups in pricing. Therefore, the season for hotels to adopt low-price strategy should be the season for tourism to talk about capital. The reason is: in the talk season, hotel room resources are fixed, and fixed operating costs will still occur, so adopting low-cost marketing strategies can attract a large number of individual guests and conference groups to stay. At this time, we will use the low-cost strategy to rent out the empty hotel. Pricing measures mainly consider recovering operating costs and part of operating gross profit, otherwise it will not attract customers. For example, take a group booking discount price, midnight cost price and so on.