Traditional Culture Encyclopedia - Hotel franchise - Feasibility evaluation of hotel planning and design

Feasibility evaluation of hotel planning and design

After the site selection is completed, an objective and scientific evaluation is needed to ensure the reliability of the investment.

Not only investors need to look at the evaluation results, but all hotel management companies also need to look at the evaluation results to decide whether to accept the entrusted management.

The contents of the feasibility assessment include:

1. Project Positioning

General situation of the location, including the general situation, main business districts, economic situation, tourism situation, traffic situation, tourism development situation, etc.

The development of surrounding areas, including comparable hotels, historical performance, market composition, seasonal analysis, new supply (wine

Shop).

Project location analysis, including location, environment, traffic, location advantages and disadvantages analysis.

You can learn from case introduction and analysis.

Design and municipal supporting analysis, including architectural design, environmental assessment, development management, logistics area, landscaping and hydropower management.

2. Financial analysis

All investment is nothing more than how much is invested, how much is returned, and how many years are recovered.

The financial analysis includes: the main assumptions of the project background research objectives. The contents include:

A. analysis of hotel sustainable development;

1 development land evaluation

2 design strategy

3 energy saving

4 Waste management

5. Protect water resources

6 raw materials

7 customer participation

8 conclusion

9 kinds of precious resources

B. Estimated utilization rate and average house price level

1 Description of research methods

2. Prediction of penetration level of competitive market

3 permeability prediction of the proposed hotel

4 seasonal pattern

5 accommodation rate forecast summary

6 average house price level forecast

7. Hotel accommodation rate, average room price and average income per room forecast summary.

C. Operating cash flow forecast

1 introduction (explain the method and basis of prediction)

2 fixed cost and variable cost analysis

3 Definition (mainly the definition of subsequent income and cost)

4 operating cash flow forecast assumptions

5 Summary of income before interest, tax, depreciation and amortization

Hotel feasibility assessment cannot guarantee or make subjective suggestions. The final hotel investment decision is made by investors according to these objective data and their own subjective conditions.