What is the management mode of Hilton Hotel?

Hilton hotel management mode refers to the expansion of the market by franchising, brand diversification development mode, brand image shaping with smile, innovative personalized service projects and comprehensive marketing.

1, franchise to expand the market

Hilton's development model has gone through several stages, such as self-built model, management contract and franchising. Before 1950s, Hilton continued its self-built model, and the development of the group was slow, thus losing the opportunity for development.

The management contracting law established by Hilton in 1960s rapidly expanded the group's market network through management output, and the brand's international influence was rapidly enhanced. In the 1990s, Hilton began to expand by way of "franchising", and gradually sold its own hotels, retaining only the right to operate and the right to franchise brands.

Hotel management companies gradually shift their business focus to high-end profit areas: brand maintenance, marketing and other advantageous areas. In 2004, the franchise proportion of Hilton brand has exceeded 70%.

2. Diversified brand development model

Hilton adopts brand diversification strategy. On the basis of careful classification of the market, Hilton adopts the brand diversification strategy of "main brand+series of sub-brands", using different hotel brands to provide different grades of services to meet different customer needs and specialize in various market segments.

3, smile to shape the brand image

Hilton defines the corporate philosophy as "providing the best service to those customers who trust us", and promotes this concept to brand culture, which is implemented in the thoughts and behaviors of every employee, thus creating a unique "smile" brand image.

4. Innovative personalized service projects

Hilton Hotels Group attaches great importance to innovating hotel products and services according to customers' needs, thus bringing surprises to guests.

5. Develop marketing in an all-round way

Hilton Hotels Group's first-class market performance is closely related to its first-class marketing. First of all, Hilton attaches great importance to market research to grasp the market demand. It has a special department to collect market information from airlines, tourist offices and government agencies around the world as the basis for group marketing and product development decisions.

Extended data:

service area

Conrad, an award-winning ultra-luxury hotel in the world 18, is located in the capitals and exotic resorts of Europe, America, Asia-Pacific and Middle East/Africa.

By establishing and maintaining the highest level of service, Conrad adheres to the famous concept of "Conrad service culture" and creates value for business and leisure tourists. The hotel rooms are comfortable and exquisite, the restaurant is noble and elegant, the health club is fully equipped, and the conference facilities are high-grade and complete.

Between 2005 and 2007, Conrad also plans to build five more hotels in the United States, Thailand, Japan and the United Arab Emirates (Dubai). All Conrad hotel guests can enjoy the services of Hilton Worldwide Reservation Center and its famous customer, loyalty programs Hilton HHonors (R). Hilton Hotel in America is owned and managed by Hilton Hotel Management Company (HHC).

Baidu encyclopedia-hilton hotel