Traditional Culture Encyclopedia - Hotel franchise - How to innovate and change hotel management
How to innovate and change hotel management
1. Strengthen effective communication among all departments and levels in hotel management.
(1) Strengthen the effective communication between employees and consumers.
Hotel service is the product of effective combination of tangible products and intangible products. Therefore, hotel management not only pays attention to the promotion of effective products, but also further promotes intangible products in hotel management, that is, hotel services provided by hotel employees to consumers. How to improve the service quality of the hotel requires face-to-face communication with the guests. At the same time, in our daily work, we also need to treat customers as our relatives and understand their preferences, daily life and eating habits, so as to better provide personalized services and targeted services for customers, effectively improve customer satisfaction and improve hotel sales performance.
(2) Strengthen effective communication between departments.
In order to better strengthen the coordination between departments, we can turn the closed offices of all departments into open collective offices. At the same time, we need to hold regular manager meetings every day to effectively enhance the effective communication between departments, so that all departments can form a strong centripetal force and cooperate with each other to do a good job in hotel management, so as to continuously improve the service level of hotel management and enhance customers' satisfaction with the hotel.
(3) Strengthen effective communication between managers and employees.
In the daily work of hotel management, leaders of all departments should actively strengthen communication with employees, because communication is the best way for managers to serve employees and improve the quality of work. For example, we can visit employees when they are sick; When employees are confused in their work and life, we will help them in time, effectively relieve their worries, and enable them to provide quality hotel services to hotel customers with enthusiasm.
Furthermore, through effective communication, employees' mentality can be grasped in time, thus prompting employees to put forward more effective and constructive suggestions for hotel management on the basis of eliminating their confusion. At the same time, we also actively tap the potential of employees, thus stimulating their enthusiasm and creativity.
2. Hotel service should be personalized.
Under the new situation, the key factor for a hotel to attract customers lies in its own characteristic and personalized service, and it is also the key factor for the long-term benefit and development of its own brand. Therefore, if a hotel wants to stabilize its own development and further expand its own market, it must deeply understand and analyze its own services and be familiar with customers' demand for hotel services, so as to effectively adjust the room decoration and layout of its own hotel and the service quality of service personnel and further meet customers' individual needs. Therefore, the publicity effect of hotel management can be achieved through the word-of-mouth of customers, thus further improving the visibility of the hotel.
First of all, hotels can be effectively combined with tourism. On the basis of reflecting local folk culture, hotels should further consider tourists' travel mentality and provide customers with convenient, fast and distinctive services as well as meticulous and enthusiastic hotel services. This business model can not only leave a good impression on customers, but also enable them to choose their own hotels again when they come to travel. At the same time, it can effectively improve the visibility of the hotel, let customers promote the hotel, and let their friends choose their own hotels when traveling.
In addition, we can also provide customers with various preferential packages on holidays, and at the same time, we can provide gratitude feedback activities for old customers, so that customers can enjoy the service as well as the price, so that customers can leave a deep impression on the hotel service, thus strengthening the hotel's choice advantage.
3. Innovative hotel human resource management.
(1) Employee-oriented.
In order to realize the innovative measures of hotel management, hotels should also carry out humanized management on the work system and design a fair and just performance appraisal system for employees, so as to effectively guarantee the vital interests of employees and fully mobilize their enthusiasm and enthusiasm for work. At the same time, we can also carry out appropriate quality education and training for employees on a regular basis to improve their own quality and further ensure the quality of hotel services.
Furthermore, we should increase the investment in staff training, because only by improving the professional quality of staff can we really improve the overall service quality of the hotel. Therefore, under the new situation, the hotel management should appropriately increase the input of human resources, effectively improve the service awareness of employees and enhance their sense of belonging to the hotel, so as to bring better service enjoyment to customers, further improve the economic benefits of the hotel and maintain the stable development of the hotel.
(2) Effectively organize the hotel management structure to ensure the management quality. For different management levels in hotel management, it is necessary to clarify responsibilities, restrict each other and supervise each other, so as to effectively complete various tasks in hotel management. At the same time, in order to realize innovative measures and promote their own development, hotel management must establish and improve the communication system between departments to ensure effective communication between departments and promote effective solution and handling of problems and decisions.
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