Traditional Culture Encyclopedia - Hotel franchise - Problems with catering services
Problems with catering services
The specific customer relationship management problems in the development of modern catering enterprises include:
First, they do not pay attention to customer development and retention;
Second, There are no obvious measures to develop and retain loyal customers;
Thirdly, the management, marketing personnel and customers of catering companies have not established real communication channels with each other, and cannot handle customers' needs well. Complaints;
Fourthly, the front-line employees in the restaurant do not have a strong awareness of customer service and building relationships with customers. There are not many high-level employees in the entire restaurant, and the selection and training of employees in the restaurant are not strict or unqualified. It is not conducive to restaurant customer relationship management;
Fifth, the company’s front-line service staff cannot convey the internal culture of the catering company well and are not good at developing repeat customers
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