"On-site Chinese New Year" has brought about changes in the customer base. How does the cultural tourism market cope with the new challenges?

Some traditional tourism products may not be so attractive if they stay in the local area for the New Year. How to meet the needs of people who celebrate the New Year on the spot has become a new proposition in the tourism market.

In response to this new demand, various OTAs have planned or launched some "local new year's goods" tourism products, such as combining hotel and scenic spot tickets with New Year's Eve for discount promotion. Ctrip said that it will further use its own resources for outdoor hiking, mountaineering, skiing, cross-country self-driving and cycling, and plans to release a collection of Zhou Bianyou-themed tours before the Spring Festival, focusing on car rental+selected hotels+outdoor activities.

Dani, dean of Chengda Tourism Culture Industry College, believes that "celebrating the New Year on the spot" is a realistic need for epidemic prevention and control. From the perspective of cultural tourism market, the customer base will mainly be tourists from outside the province. "Then, when local tourists are familiar with all kinds of cultural tourism products, cultural tourism practitioners are required to innovate the design and packaging of cultural tourism products on the premise of ensuring safety, with the focus on a' new' word."

He suggested that capable scenic spots should try their best to develop some products suitable for Chinese New Year, such as Sunac Ice and Snow World, Longquan Mountain Urban Forest Park and other new attractions, which can enrich the supply of holiday tourism products according to their own characteristics and activate new consumption potential.

Extended data:

"Celebrate the New Year in Place"-Hotel reservations around Chengdu are as high as 5 times.

The reporter learned that many OTAs such as Ctrip, Qunar, Zhu Fei and Mawei have recently released relevant statistics. In the past week, the search volume of tourism products in various platforms, especially multi-item packaged packages, has increased to varying degrees, and some platforms have increased by more than 40%.

Ctrip's recent search and booking data show that the search volume of local tourism products has increased to varying degrees during the Spring Festival, and the booking volume of hotels around Chengdu has increased by 150% compared with the same period of last year, among which the hotels in ski resorts and hot springs in the province have the highest increase.

Judging from the heat, Qingcheng Mountain in Dujiangyan, Qiliping in Emei Mountain, Dayi Huashuiwan and Luding Hailuogou are the hot spots in this year's Spring Festival. Among them, the number of hotel reservations in Dujiangyan has increased fourfold, and the number of characteristic hotel in Dayi Hot Springs has increased fivefold. Driven by the Ding Zhen phenomenon, the number of hotel reservations in western Sichuan has increased by more than five times.

China Net-Is it hard to find a room during the Spring Festival? The search volume of local tourism products soared.