What are the design principles of business and express hotels?

In the design of express hotel, the commercial space should be conducive to the display and display of goods, meet the rationality, regularity and convenience of the display and display of goods, and carry out the overall layout design according to the marketing strategy, so as to facilitate the promotion of goods, bring convenience to the sales service of salespersons, and finally create a comfortable and pleasant shopping environment for customers.

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(2) According to the management nature and concept of Express Hotel design, the attributes, grades and regional characteristics of goods, the characteristics of customer groups, the physical appearance of shops and even the regional environment, the style and value orientation of hotel indoor environment design are determined.

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(3) Commercial Space In the design of express hotels, it is necessary to highlight the goods and stimulate the desire to shop, that is, the goods are the "protagonists", and the methods of interior design and decoration should set off the goods. In a sense, the indoor environment of the business hall should be the "background" of the goods.

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(4) The lighting designed by the Express Hotel plays an important role in displaying goods and setting off the ambient atmosphere. The choice of material and color of the hall should also be considered from the theme of highlighting goods and stimulating shopping desire. Good air conditioning, especially ventilation, is extremely important to improve the business environment.

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⑤ Shopping space should not give people a sense of bondage and intervention, but should create a space atmosphere where shoppers have full freedom to choose goods. In dealing with space, we should be "open" and "smooth" so that people can see, walk and touch it.

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⑥ The facilities and equipment are perfect and conform to the principles of ergonomics. The business hall should make customers move smoothly, shop assistants serve conveniently, fire zones are clear, safe passages and entrances and exits are unobstructed, fire signs are standardized, and there are barrier-free facilities for the disabled. And all meet the requirements of safe evacuation.

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⑦ Outstanding sense of innovation, which can show individual characteristics in the overall design.

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Considering the overall quality of express hotel design, the Association of Commercial Space Planning Designers put forward five criteria for the evaluation of hotel commercial space design, namely:

? Shop planning-pavement planning, management and economic benefit analysis, passenger flow analysis, etc.

? Lighting design-lighting source, illuminance, color temperature, color rendering index, lamp shape, etc. Selected by the store;

? Plastic arts-the overall artistic style of the store, the modeling design of storefront, window, indoor interface, props, logos, etc.

? Innovation consciousness-innovation in overall design