How can people who can't sell do a good job in sales?

People who can't sell can't live a good life. The essence of life and work is trading, and trading needs sales.

This is a particularly good topic, at least we should solve the problem about the importance of sales ability first. Need sales ability anytime, anywhere.

Your sales ability determines your quality of life.

1, first realize one thing: everything in life is just a transaction. If there is a deal, it needs to be sold. Therefore, it is no exaggeration to say that the sales ability determines the quality of your life. You can quickly say: what kind of behavior in life is not a transaction? Welcome to the market, you think it's not a trading case?

If you understand, you will begin to feel chilling: sales and transactions are everywhere, but I just don't want to face this reality.

Then the question comes: since everything is a transaction, what determines the quality of the transaction? Is the ability to sell.

Therefore, sales ability plays a decisive role in the transaction. Sales determine the quality of your life.

Similarly, if you just think that selling products to customers at work is sales, then you can't do your business well and you can't get the life you want.

2. How to improve your sales ability? One core, three basic points: by integrating this model, you will be invincible and win everywhere: many experts and friends will give you many suggestions to improve your sales ability, but they are either not systematic or bring you real promotion. How to effectively improve sales ability?

Combined with years of practice and thinking, I give you such a model, welcome to exchange and discuss:

This model is: one core and three basic points.

Just expand it in turn to help you build the model:

It is no exaggeration to say: if you can't know yourself better than the other person, you have to accept the consequences of his not knowing yourself.

Say one more thing to help you understand:

This is different from the sales cut-in that many experts talk about. In fact, it is very simple: it is your sales, and you should receive it through your perception. The other party's receiving system is nothing more than watching, listening, touching and then feeling. This is the most essential point.

Correspondingly: your sales ability is through what you do (behavior, let him hear, see and feel); What to say (hear); Draw something (what you actually see, what you think).

You can think about it, is the sales ability like this?

3. From sales to marketing, the lifestyle is upgrading. Similarly, you will be more and more in control of everything you want and truly become the master of life. The last thing to say is to upgrade sales to marketing.

For example: Are you selling yourself to a person or marketing a person? Do you want to sell, or do you want to sell skillfully? The result may be completely different.

Limited space, no longer help you expand.

The ancients said: inaction. In fact, behind inaction, there is something. A master is to lay out the game and wait for the desired result.

The difference between success and ordinary: what seems to be the result depends on whether you have sales ability, whether you are in sales or marketing.

There is only one core of sales: humanity. You have to know TA better than the other party to have a chance to win.

There are only two problems in the competition and difference between people: first, can it be sold; Second, do you know how to market?

Never listen to other people's advice, adhere to the reverse multidimensional thinking. Pay attention to Peng Ge, find Peng Ge for entrepreneurship, pay attention to entrepreneurship empowerment, middle-aged entrepreneurship and debt entrepreneurship. How to make good sales is a very scarce topic. There is a view that "marketing, usefulness is truth", and Comrade Xiaoping called it a black cat and a white cat that catches mice is a good cat. The same result, the crowd is good, some people have high emotional intelligence, some people will choose products, some people will choose platforms and so on. In short, sales that can promote transactions are good sales.

Today, I will share with you a good sales scene: promotion.

Promotion, the core of which is profit, is a win-win sales model. Consumers get lower prices and salespeople get more traffic. There are many ways to promote sales, such as:

1, borrowing power

2. Increase added value

3. Expand the characteristics of finished products

Step 4 present

5. Theme promotion

6. season

7. remuneration

8, spell a single, free trial.

9, pricing, full delivery

10, finite type

1 1, alternative promotion

12, commemorative money

13, combination boxing

So much for sharing benefits today. Mind mapping tools provide methods of sharing and obtaining:

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I have been in sales for six or seven years. Let me share how I worked hard step by step to win the 24-month sales champion and become the sales director. I hope I can help you.

I think people who can't do sales should be familiar with product knowledge, develop customers, keep customer records and do customer service with heart.

0 1 Familiar with product knowledge As a salesperson, if you want to sell your own products, you must first know your own products like the back of your hand, and you should also have a proper understanding of similar products of your peers, so that you can answer questions when you meet customers, when you ask customers about products, or when you compare peers. Let customers feel that you are professional and reliable.

Think about it, if you need to buy a product and consult a salesman, he always prevaricates and can't answer your questions, and you immediately lose expectations for the product. Therefore, no matter what kind of sales you are engaged in in in the early stage, you must be proficient in the products to the point of charting. Just like a waiter in a restaurant, when you go to order food and ask what it tastes like, she always answers seriously, as if she has tasted every dish carefully. You need to have such professional product knowledge. What he really does is exactly what he needs. You just happen to be a professional.

Combine our own advantages, develop a large number of customers and be good customers. After we are familiar with the professional knowledge of products, the next step is to enter the sales and develop customers well. There are many ways to develop customers, such as WeChat group, market strangers, telemarketing, or online channels to find your favorite customers.

I remember when I first entered the company, my colleagues all went out to visit the market to find customers. I also tried to follow them out to visit strangers several times, and later found that I couldn't deal with people at all, and I didn't get anything from hitting a wall many times. After returning to the company, I thought about it carefully, and this is definitely not possible. Thinking about it, I thought about it. Didn't I have experience in telemarketing before? So I collected all the customer information discarded by my colleagues in the company, and it took me about a month to accumulate the first batch of intended customers.

As a salesman, to spend the whole life of sales in the early stage is to continuously develop and accumulate more customers. As long as the sales skills are not too bad, the performance will not be bad.

I once made an analogy with my team partner to illustrate the importance of customer accumulation: if there are three apples in your basket, and one of them is a little rotten, you will make it up and throw it away. But if there are 300 apples in your basket, rotten apples, you can take them out and throw them away. The same is true for the number of customers. If you have a small number of customers in the early stage, even if some customers are of poor quality, you don't want to lose them, because without them, your customers will be few. And often these customers with poor quality or even no intention to buy will not only waste your time and energy, but also have poor performance efficiency. Some salesmen didn't understand this truth at first, and finally got stuck here.

As a salesman, the enthusiasm of entering the company at first will be better than that of the old employees, but this state will gradually fade with the passage of time based on the freshness of the new environment and work. In this state, you need to make great efforts to complete the first step of customer accumulation.

Make customer records and customer classification.

When you develop customers, you must make detailed customer records.

For example, when I am developing customers by telemarketing, I will take notes with a pen every time I call. Which customer doesn't need it, which customer said to contact in a few days, which customer is using other similar products, and which customer has customer needs, let them send messages or make an appointment to meet. ...

After I have made these records, I will classify the records of intended customers according to these records after the telephone development customer time is over every day. Divide it at ordinary times

A. BC

A. Have demand and spending power

B. have the ability to spend but the demand is average.

C. Consumption capacity that is not needed at present

At the same time, according to the 28 Law, 80% of the performance comes from 20% of key customers. I recorded the key customers in detail in my notebook and followed up. Because at that time, we were doing offline courses in business management. I will make the following records: the size of the client company, how long it has been established, what studies I have participated in before, how many times I have contacted him, and what is the customer's feedback? ...

And this customer record book, I basically take it back to my residence every day to review it. After all, there are more and more customers, and a good memory is not as good as a bad writing. When you keep looking at the customer record book, it will be clearer how you arrange the follow-up plan. Many times, customers will encounter follow-up problems or have no follow-up ideas. When you open the customer record book and look at the detailed records of previous follow-up, you will gradually have ideas and become clear.

In the process of sales, it is basically what I have to do every day to keep a good customer record and consult the customer record book. Sometimes, I fall asleep when I look at the client's notebook, and I dream about the client at night. Some customers, you may have only met two or three times, but in retrospect, it's like showing a movie in your mind. We will feel familiar when we meet again, like old friends.

Therefore, in the sales process, customer records and customer classification must be done well. This will help you focus more on your target customers and achieve better results. And the key customer notebooks I recorded have indeed created a lot of achievements for me with my efforts, and many of them have become my good friends.

Doing customer service sales with heart is a job that needs to be done with heart. You are not the only one selling this product in the market. Customers will shop around and choose the one with high cost performance as the partner. When I am in the sales business, sometimes, as soon as I step out of the customer's company, my colleagues will go in with their hind feet. We also met several times in the client company.

At this time, customers choose you, depending on whether you are careful. There is a saying: customers will not be tempted if they don't pay attention.

Many people think that intention is a very broad concept. Let me share how I apply "intention" to sales work.

I remember wechat was not popular at that time, and we would communicate with customers through SMS. At this time, I classified some customers: for example, a customer talked about team cohesion in the process of communicating with her, so I sorted out some methods of team management. Some customers may pay more attention to their health in the process of contact, and I will find some health knowledge. Some customers may be worried about children's education, so I will find a good content about children's education to share. ...

Edit Tibetan poems, doggerels or couplets on weekends and holidays, and express blessings through SMS. I remember one year after the Spring Festival, our team spontaneously went to the market to choose fruit baskets and sent faith blessings to customers. I also bought a greeting card specially at that time, and edited a New Year poem with the customer's mobile phone number and gave it to the customer ... They were very happy when they received it.

And every time I go out to study abroad, in my spare time, I will go to the local area to have a look, some cosmetics stores, famous hotels, clothing stores, or automobile stores. Whenever I see something good, I think of my clients. For example, some stores are very well furnished, and I happen to be a customer of a cosmetics store, so I will send her a text message to share what I saw in the store. Some in-store services are very distinctive. I will call the customer of a well-known hotel directly and share the customer service experience with her. ...

In sales, you don't just show up when customers need products. In sales, products are the medium, in fact, it is more about how to deal with people.

Here, I also remembered a story about insurance sales: a friend worked part-time as an insurance agent in a university, and he didn't open a few bills for almost half a year. He has been with a client for a long time and has not made much progress. One weekend, he went to this client's house again. During the chat, he found that the client's child was studying painting, and the exam was coming soon, but many professional painting knowledge had not been mastered. It happened that this friend's college major was painting, so he went to tutor the client's children to paint and helped them pass the exam smoothly through a period of hard work. This customer asked this friend how his insurance business is doing at present, and finally let him buy two or three million insurances. Let him win this month's team sales champion immediately. ...

The purpose of telling this story is to tell you that selling is not just selling things to others. Is to help others solve problems. When you go to help customers solve problems. Customers will also help you solve the problem.

Finally, I'd like to share the three levels of people-to-people interaction mentioned by Wang Zhigang, a domestic strategist:

The first level: let others not exclude you.

The second level: let others like you.

Level 3: Let others live without you.

These three levels of dealing with people are the continuous improvement of building trust between people, and you can also apply them to your sales process. In sales, when you constantly improve your professional ability and reflect your value among customers, when customers think of you when they think of this problem, your sales will gradually enter the feeling. In this way, I went from selling Xiaobai to winning the monthly sales champion for two consecutive years, and was promoted to the marketing director.

Doing sales is a job, and it is also the wisdom of dealing with people. As long as you want, it can have a lot of room for development and play. You will also accumulate wealth and contacts through your own efforts. If you don't know anything about sales, start from being familiar with product knowledge, develop many customers, keep customer records and provide good customer service. I believe that from these basic skills, you will do better and better! Come on!