Traditional Culture Encyclopedia - Hotel franchise - How does the hotel increase the occupancy rate?

How does the hotel increase the occupancy rate?

As follows:

1. Improve employees' welfare, including dormitories and staff meals, and enrich employees' spare time life, which can improve employees' work enthusiasm

2. Save energy and reduce unnecessary consumption. Hotel is a big consumption industry, with tens of thousands of energy costs every day, which is a very big cost when the consumption of cleaning supplies and disposable articles in rooms is added. If we take measures to save energy and reduce consumption, we will save a lot of money every month.

3. Add special services and personalized services. Hotel is a very competitive industry. Guests stay in the hotel at will, so the first impression of the hotel on the guests is very important. Increasing the hotel's characteristics and personalized service can attract guests and attract repeat customers and more tourists.

4. Logistics support is very important for hotels. Hotels need to consume a lot of items every day, such as drinks, food raw materials, disposable items, spices, etc. If the logistics work is not done well, these items will be out of stock and affect the hotel's operation. Therefore, to ensure the logistics of the hotel, we must first ensure that the supply of daily consumables in the hotel can not be interrupted.

5. Provide high-quality services. In this way, word of mouth is one of the important ways for us to expand customer resources.

6. Strive to cooperate with several big travel agencies and win team customers. Team customers are the guarantee of long-term interests and the guarantee of improving occupancy rate. In this regard, it is necessary to provide preferential treatment to team customers and be financially convenient. In addition to travel agencies, I think other travel agencies that often organize groups also strive for it as much as possible. Of course, this requires the efforts of managers and hotel marketing teams.

7. In developing customer resources, VIP customers should be given some corresponding preferential policies and personalized services, so that VIP can enjoy exclusive honor here. Let these people feel that they are not a mass group. For some long-term and important VIP customers, price concessions are insufficient, and humanized services (legal services, of course) are needed, which gives important customers a different feeling and is very important to ensure the occupancy rate in the off-season.

8. Do a good job in hotel service marketing. Now hotel marketing should be carried out in many ways, such as TV, newspapers, brochures, especially using the advantages of the network for marketing, and advertising in the website forums that everyone often goes to. For example, forums, post bars, Zhihu, Weibo and so on.

9. The front desk is the image representative of the hotel and the window of the hotel, and its position is very important. For the front desk staff, it is required to do a good job according to the prescribed procedures, and treat every customer who comes to the hotel with a smile service, even if he comes to borrow the toilet.

1. Do a good job in employee training. The competition of service quality among enterprises is mainly the competition of employee quality. It is hard to imagine that employees without good training can have high-quality service. Require employees to know well in thought and do well in action.