Restaurant event marketing plan

Restaurant event marketing plan (5 general articles)

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare a specific, detailed and highly targeted plan in advance Activity plan, activity plan is actually a planning document formulated for factors related to the activity. So the question is, how to write an activity plan? Below is a restaurant event marketing plan (5 general articles) that I have carefully compiled. You are welcome to read it. I hope you will like it.

Restaurant event marketing plan 1

1. Purpose of the event

To gather popularity and stimulate consumption through Mid-Autumn Festival promotional activities and advertising to increase sales revenue On the other hand, it aims to leave a good impression among consumers, strengthen the confidence of consumers and corporate employees in Swan Lake Restaurant, enhance brand awareness and reputation, and influence consumer brand loyalty.

/p>

　X day of x month to x day of x month (specific time to be determined)

IV. Activity content

1. On-site guessing activity

A special lantern riddle area is set up, and colorful lanterns (red lanterns) with riddles are hung at the event site. All lantern riddles are regardless of difficulty. Anyone who guesses correctly will receive xx yuan in consumer coupons.

During the event, xx lantern riddles can be displayed every day, and xx can be displayed during the Mid-Autumn Festival.

The lantern riddle cards are small wood-carved cards, about the same size as amulets, with a simple appearance and great collection value. One side has the Swan Lake restaurant logo and the other side has a lantern riddle. If the guest guesses correctly, they can take it off and send it to the prize collection area. The lantern riddle plate is wrapped in a red sachet and given to the guest. (The Swan Lake logo is also printed on the outside of the sachet)

2. Giant mooncake

Make a mooncake with a diameter of x meters, place it in the hall for publicity, and give it to the scene on the day of xx A big treat for each guest.

Prepare cameras and printers. If guests want to take photos with giant mooncakes or themed areas, we can provide services. Guests who spend more than xxx yuan can take photos for free, other guests will be charged x yuan each time.

Contact the giant mooncake manufacturer in advance. If the restaurant cannot make it, you can contact other places to use it as a promotional selling point.

Giant mooncakes should have an auspicious name. The specific name can be collected from the society and hyped by newspapers. Confirmed adopters can get a table for the August 15th reunion banquet provided by Swan Lake, worth xxx yuan.

After 7pm on August 15th, guests who spend money in the restaurant can participate in the giant mooncake tasting event. The restaurant executives, employees and guests held a cake-cutting ceremony together and delivered it to the customers. Guests who cut the cake can also wait for the honor of delivering the cake they cut to their family and friends in person to express their deep affection.

3. Send peace

Set up a Mid-Autumn themed area in the dining hall, decorated with themes such as the moon, rabbit, Chang'e, Wu Gang, osmanthus, etc., and the production materials are foam, etc. Items are enclosed by a courtesy fence and cannot be approached.

Hang the peace charm on the laurel tree used for decoration in the hall, symbolizing peace, reunion and preciousness. The peace symbols are made of red silk and small wooden plaques, each of which is novel and unique. Guests who spend money in the restaurant can choose a peace charm they like and give it to their family and friends to wish them peace and happiness.

Each table will receive one peace talisman. If necessary, each can be sold for xx yuan.

4. Family portrait reunion banquet

The head chef launches the August 15th family portrait reunion banquet set menu, ranging from xxx yuan to xxx (can be determined according to the actual situation of the restaurant) .

During the event, all guests who book a reunion banquet package with a meal reservation of less than xxx yuan will receive a free fruit plate, free photos with the scenery in the restaurant, and free lantern riddles.

During the event, guests who book a reunion banquet package of more than xxx yuan in catering will receive a free luxury fruit plate, a Swan Lake mooncake gift box, free photos with the scenery in the restaurant, and free lantern riddle guessing.

During the event, guests who book a reunion banquet package of more than xxx yuan in catering will receive a free deluxe fruit plate, a deluxe Swan Lake mooncake gift box, free photos with the scenery in the restaurant, free lantern riddle guessing, and you can do it yourself Write a blessing on a Kongming Lantern.

5. Couple’s Banquet

The head chef will launch a set menu for the August 15th Couple’s Banquet, ranging from xx yuan to xxx (can be determined according to the actual situation of the restaurant).

Guests who book a couple’s banquet package will receive a free fruit plate, take photos with the scenery for free in the restaurant, and guess lantern riddles for free. Restaurant event marketing plan 2

Through the publicity before and on the 6.1xx Father’s Day, we will provide warm reminders and gifts to dining customers, as well as provide customers with a series of other value-for-money services to impress customers. And increase customers' emotional attention to our spicy style Furong Club, continue to focus on spicy style, thereby increasing our turnover, customer return rate and loyalty to our spicy style Furong Club brand.

Through our emotional marketing (providing value-for-money services), we continue to increase the share of our Spicy Furong Club in the Langfang catering market, and continue to stay ahead of our competitors.

It is an act for us to complete our brand strategy.

2. Activity time: 20xx-06-xx

3. Activity location: Spicy Furong Hall

4. Activity content

1. Customers who come to our restaurant for dinner on Father's Day can make a free phone call to their father, whether it is local or domestic long distance. Time limit is 15 minutes.

2. Customers who come to our restaurant to dine on Father’s Day will have the opportunity to take a photo for free and send it to their father for free;

3. If there is any problem on Father’s Day, Guests who invite their father to dine in our restaurant can enjoy the following benefits: (1), a free photo; (2), a free photo frame; (3), 13 special dishes to commemorate Father’s Day; (4), free A gift (tie, etc.).

4. If you treat your father to dine, in addition to the above discounts, you can also enjoy a 12% discount on the entire order;

5. For fathers whose birthdays are on Father’s Day, I The store provides free Father's Day family set meals for one table for up to 10 people. (The father’s birthday must be based on the date on the second-generation ID card, he must be at the legal age for marriage for more than one year, and he must have photos with his children)

5. Publicity and atmosphere creation

(1) External advertising

1. 2 issues of print media advertising; 2. 2 issues of TV advertising;

3. Online advertising;

4. High-end building advertisements

(2) Bulk text messages.

Text message content: Father’s Day is here on 6.15. All the staff at Malafeng wish your father or you as a father good health and happiness! Fathers whose birthdays are on that day (6.15) can enjoy free family packages! There are more surprises Na! Ordering phone number:

(3) Through the placement of various advertisements (pictures and text) in different locations inside and outside the store, all-round and three-dimensional publicity is carried out to create a strong Father's Day feeling in the store. cultural atmosphere. The specific work arrangement is as follows:

1. The water sign outside the store reminds customers for the first time;

2. In-store advertising and atmosphere creation:

(1) , 3 X display racks;

(2), 30 inkjet pictures;

(3), special Father’s Day menu;

(4), free Father's Day family package;

(5), desktop soft articles (from Children's Day on June 1st to Father's Day on June 15th); (6) Background music: "Go Home Often" by Chen Hong , Cui Jinghao and Liu Hegang's two versions of "Father" are played in a loop;

(7) Employee greetings: Happy Father's Day! Wait for the second and third Father's Day reminders to customers to make them feel The emotions of Father's Day may remind you of your father in your hometown or the hardships and difficulties of being a father, which will pave the way for subsequent emotions!

　3. On-site interaction:

< p> (1). Give father and son (daughter) a pair of heart-to-heart dishes.

Blessing: I wish all fathers and sons and daughters in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Dubbing: Dear leaders, come and let us leave this eternal moment on this unforgettable day of Father’s Day! We will send it to you or send it to you;

(3) For the fathers present Let’s toast to the fathers all over the world with a glass of blessing wine and a toast: Today is Father’s Day. I wish the fathers here and the fathers far away in my hometown a happy holiday and good health!

　(4), (after the toast) ) said: Dear leaders, my assistant and I will present a song "Father" to the fathers and guests present. I wish you and your Father's Day a happy and healthy Father's Day again! (Pushing the atmosphere to a climax)

6. Notes

1. Promotional documents and emotional expressions must be appropriate, accurate, and in place. If they are too much, they will appear false. If they are not enough, they will not be able to create emotional resonance with customers, and it will be difficult to impress customers.

2. All employees should be trained on the content of Father’s Day activities so that they are familiar with it.

3. Father’s Day discounts cannot be enjoyed at the same time as other discounts.

4. Fathers who come to our store to celebrate their birthday on Father’s Day must make an appointment in advance.

5. When my father celebrates his birthday in our store or invites his father to dinner in our store, we must organize the management to say a blessing to his father. Restaurant Event Marketing Plan 3

Activities Theme: I am single, I am happy

Activity slogan: Let Singles’ Day go to hell

Activity purpose: Increase the restaurant’s sales and increase the restaurant’s popularity

Activity location : Hall

Event time: November 11, 20xx

Event background: This year’s Singles’ Day has also attracted special attention. More and more singles in society want to show off The living status of singles, because our restaurant launches Singles’ Day activities to meet the needs of singles and avoid singles on the next Singles’ Day.

Contents of the event:

1. On the night of the event, both men and women can pass, and one is free. The minimum consumption is 150 yuan. The time is from 7:00 to 23:00 on the same day

2. With the payment receipt, you can participate in the big carousel (prizes include roses, dolls, and exquisite small gifts)

Event promotion:

1. One large poster at the entrance of the first floor, 3 K display racks in the store, and 4 small posters in the elevator;

2. 13 X display racks from the marketing unit of the planning department, and 3 posters of different specifications Zhang

Promotional content: (SMS, display rack, web page)

To hell with Singles’ Day, two men and women can go together, and one person is free of charge.

Act quickly and say goodbye to your singleness at Huarong Restaurant!

11.11 Singles’ Day gives you a chance to find your other half! Restaurant event marketing plan 4

Event theme: "Singles' Day Dinner"

Event slogan: Being single is guiltless, cherish tonight

Singles' Day on November 11 is a holiday for all singles , is also a stage for all single friends to show themselves. The heavy psychology needs to be released, the lonely heart needs friends to comfort it, and the ordinary life needs a little excitement and romance. I hope that you, who are single, can relax in our restaurant, drink, relax, be happy, and make more friends in life. Maybe you can meet your favorite person here. Promote restaurant marketing while delighting customers.

Activity implementation:

1. Activity time: "7:00 -- -10:00" on the evening of November 11th

2. Activity objects: All singles and his (her) relatives and friends

3. Activity procedures

(1) The restaurant manager makes an opening statement to explain the significance of this event;

(2) Play "Single Love Song" in the restaurant;

(3) Beat the drums and pass the flowers, and the winners will receive free dishes;

(4) Pass the apple game. Men and women sit in a row apart, hold apples between their necks, chins, and shoulders, and pass them around one by one. Whoever drops the apple will be punished with a drink or a drink.

Activity preparation:

1. Sound facilities

2. A snare drum or kitchen utensils instead.

3. Single love songs and music: "Single Love Song", "Alone", "I Think I Will Always Be Lonely"

4. Slogan on the front door of the restaurant: Singles' Day Dinner (Neon Lights) ) Restaurant event marketing plan 5

The Mid-Autumn Festival is approaching, and homesickness for the country and family is lingering in my heart. But for everyone who is far away from home, the brilliance of the bright moon knows no boundaries, and everyone can feel its comfort. Just like the care of the motherland for her people, and the comfort of a mother for her children, they will not be ignored because of the distance across the ocean. , will not be blocked by thousands of rivers and mountains, as the saying goes, "Thousands of miles lead to the beauty of the moon". September 22, 20xx is the Mid-Autumn Festival, an ancient festival in China. Maybe some people still ask why August 15th is called the Mid-Autumn Festival. The simplest explanation is that August 15th is in the middle of autumn, so it is called the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by admiring the moon, eating mooncakes and carrying lanterns.

The Mid-Autumn Festival, like the Lunar New Year, is a time for family reunion. On the night of the Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the brightest and most beautiful. Every household puts fruits, moon cakes and other food on the table in the courtyard. The whole family eats moon cakes while admiring the moon. It is exactly like "the sky brings out the moon cakes, and all the people in the world look up to see it." What a beautiful scene it is. . On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the theme of Mid-Autumn Festival:

1. "Bring the moon home"

During the event, if you spend more than 100 yuan, Give a keychain with a moon hanging on it. The moon keychain has various shapes and is exquisitely made. It has some blessings engraved on it: such as happy Mid-Autumn Festival, blessings for happiness, peace, happiness, etc., as well as some poems and phrases describing the Mid-Autumn Festival and the moon.

Operating instructions:

1. The keychain is customized by the shopping mall, and the customization quantity is determined based on the restaurant’s sales. The customization cost of each keychain is controlled within one yuan.

2. Engraving the name of the restaurant on the keychain can also be combined with a blessing, such as "restaurant x wishes you a happy Mid-Autumn Festival".

3. Go to the designated location of the restaurant with your shopping receipt to collect it, 100 yuan each, 200 yuan each, and so on. Stamp the receipt after receiving it.

2. Random lottery activities

After the customer pays the bill, the cashier can tell the customer to go to the designated location to draw the lottery. The customer only needs to hand the bill to the designated person, and the customer will have A chance to draw a random lottery. The prizes of the lottery can be: "Today all drinks are free", "Today you will get a free serving of xx dishes". Other notes may be "Next time you bring a guest, you will only be charged one share", "You will be given one free dish today". Desserts are free” and other offers. You can set awards according to the specific conditions of the restaurant.

Operation instructions can be carried out by yourself according to the conditions of the restaurant and hotel, and I will not go into details here.

3. Give special discounts to the Mid-Autumn Festival set meals

In order to promote and create a Mid-Autumn dining atmosphere, restaurants have launched new varieties of Mid-Autumn set meals. At the same time, in order to attract more customers to order, we can Special discounts are given for Mid-Autumn Festival packages. The content needs to be carefully planned, so I won’t go into details here, it’s just a reference for the theme activities.

Operation instructions can be carried out by yourself according to the conditions of the restaurant and hotel, and I will not go into details here.

4. Customer Speech Mid-Autumn Festival Night

When customers are dining, the restaurant can tell the guests: "Who is willing to come on stage and give a short speech in 30 seconds or 40 seconds?" The person who gets the most enthusiastic applause will get free meal today.

Operation instructions can be carried out by yourself according to the conditions of the restaurant and hotel, and I will not go into details here.

5. Special guest promotions

The restaurant will issue VIP cards to important guests or specially designate the number of guests tonight. For example, if the VIP card number is 922, it is the most important. guests, there are special services and discounts.

Operation instructions can be carried out by yourself according to the conditions of the restaurant and hotel, and I will not go into details here.