Christmas marketing planning scheme of four-star hotel

Marketing planning scheme of Christmas Eve, Christmas Day, Carnival Night, New Year's Eve and group worship meal

20 10 Christmas is coming! In order to better implement the hotel management concept, we should stick to the road of high-end hotel development and management. At the same time, in order to let consumers realize the splendid brand momentum and unique Christmas cultural atmosphere of Mingyuan Hotel, and strive to have a warmer Christmas atmosphere than several hotels nearby, we strive to highlight novelty and uniqueness in commercial operation and on-site decoration and layout; And increase the advertising efforts in Xiangtan City, while increasing economic benefits, maximize hotel visibility and brand influence. Details are as follows:

First, the theme of the event: Merry Christmas! Joy in celebrities! Celebrity invites you to have a Merry Christmas!

Second, the purpose of the activity: to expand the popularity of famous gardens, stabilize existing tourists, expand new markets and improve economic benefits.

Third, target positioning: business guests, VIP guests accumulated by the hotel, agreement units and enterprise teams.

Fourth, in-store activities:

1. On the day of the event, the price of dishes was raised by about 15%, and some seafood was raised by 20%.

2. The minimum consumption hall in the balcony 1588 yuan, the balcony for eight people 1388 yuan and the balcony for two people 10- 1488 yuan.

Luxury boxes above 3888 yuan include the price of drinks.

3. Hall activities

A. Hire a professional performance team (the cost is under negotiation)

B. Actors interact with guests (discuss specific issues with the performance team)

C. Give out gifts and shake them out happily. Cost 1500 yuan.

4. Guests who open a new card and recharge it on the same day will be given a coupon 200 yuan for every 2,000 yuan of recharge.

5. From 165438+1October16 onwards, VIP guests will be given gifts as soon as they spend in 600 yuan, and coupons will be spent on the specified date (65438+February 24th, 65438+February 25th), which is worth 300 yuan. (Another scheme: guests who spend more than 1200 yuan can get a discount card on the specified date, with the value of 1200 yuan. It can be used four times on average on Christmas Eve, Christmas Eve, Carnival Night and New Year's Eve)

With this card, you need to make an appointment three days in advance.

Verb (abbreviation of verb) promotes the article:

1, 20000 copies of newspaper DM. The cost is 4800 yuan.

2. The owner's SMS group is 65438+110,000 yuan.

3. Pre-store publicity. 1000 yuan

Intransitive verb Hotel layout and activities during Christmas.

1. There is a tall Christmas tree outside the hotel, and the lights should be on. About 3000 yuan.

2. Decorate with lights from the hotel sign at the top of the door to the top of the door. About 2000 yuan.

The lobby is decorated with a classic Christmas area, which is helpful for guests to take photos as a souvenir. About 1000 yuan.

On Christmas Eve on April 24th, there should be a welcome guest in a western-style white dress at the door, and gifts should be distributed to every guest who arrives at the store (peace gift package, which contains a peace card, and the guests should fill in the relevant contents and put them in the prize box. Guests will draw a lottery on it after checking out. If they touch their own cards, they will be rewarded. If they touch others, they will put them back.) 500 yuan.

5. Shi Shenghaoting will arrange 2000 yuan.

It costs 2000 yuan to put a bunch of flowers and a bottle of champagne in all the boxes.

On Christmas Eve, 7th and 25th, turkeys were transported in large quantities. Santa Claus sent delicious Orleans turkey to every box guest.

Seven. income

According to the table of hall 19, it is1588 *19 = 30172 yuan.

1488 * 26 = 38,688 yuan, calculated by 26 tables in a box.

3*(30 172+38688)=206580 yuan according to the three-day activity.

Calculated by 66% gross profit, 206,580 * 66% =136,342 yuan.

While increasing revenue, it also created the brand influence of our Mingyuan Hotel, which laid the foundation for future operation.

Planning: direct love for Wu