Elong Travel APP Competitive Product Analysis

1. Analysis background

Product market environment: Policy environment: The current epidemic situation in the Yangtze River Delta region is severe, but the epidemic situation in the central and western parts of the country is clear. As of 17:00 on May 17, the current situation across the country is There are 17 high-risk areas and 62 medium-risk areas, including Beijing, Shanghai, Harbin in Heilongjiang, Liaoning, Guangdong, Sichuan, and Hebei. Business travel can be carried out normally in the central and western regions, and most airports and hotels can enter and leave normally with 48H nucleic acid tests.

Competitive environment: There are many competing products. In addition to Yigan Travel APP, there are also strong competitors such as Meituan and Alibaba. They also have organic wine booking functions and rely on their platform traffic.

Purpose of analysis: After the new version and upgrade of Yilong APP has been launched and accumulated development, by analyzing the position of the product among competing products in the market, we will study how to make good use of the first-mover advantage; at the same time, we will learn from the competition. product’s successful experience.

2. Selection of competing products

1. Name of competing products

Ctrip, Qunar, Mafengwo

2. Type of competition: direct Competing products - product positioning, functions are basically the same and target user groups are similar

3. Function comparison

1. Book hotels

Huazhu, Hilton and other hotel apps

Advantages: You can horizontally compare prices of different hotel room types and facilities

Disadvantages: Hotel membership information cannot be synchronized, and you cannot enjoy the benefits provided by the hotel to members

2. Book flights

Competing major airline APPs

Advantages: You can check all flights on the same day at a glance

Disadvantages: There are no promotions, the airlines themselves will Launch holiday activities with more competitive prices