Traditional Culture Encyclopedia - Hotel franchise - What does dosm position mean?

What does dosm position mean?

DOSM stands for DIRECTOR OF SELAS AND MARKETING, which means marketing and sales director

The sales director is a company position, and its responsibility is to be responsible for the entire sales department. The sales director is an executive The sales director should also be the decision-maker, so that the sales director's market leading ability and rapid market response ability can be fully reflected.

If the business owner is the strategic decision-maker, the marketing director is the commander and practitioner of policy formulation and tactical application. Even more often, the latter assume the role of decision-maker because they are close to the market and understand the market better.

The career development path of the sales director:

The predecessor of the sales director may be a sales manager or a small salesperson. He can do this through continuous accumulation of experience and experience. The prestigious position of Sales Director. Generally speaking, if you can reach the level of director, you have a lot of marketing experience.

At the same time, he has accumulated a lot of experience in team management. He can be promoted to the deputy general manager in charge of marketing based on his outstanding performance. If the experienced sales director has good logic and management theory literacy, he can be promoted appropriately. Training and promotion, you can also do consulting work.

Of course, the premise is that you have enough interest to consult. The recruitment of such talents is mainly carried out through headhunting and closed negotiation meetings for mid-level and senior talents.