Traditional Culture Encyclopedia - Hotel franchise - What are the four principles of hotel VI design?

What are the four principles of hotel VI design?

1. Straightforward

Only if it is connected with the things designated by the hotel vi and reminds people of related products and services, so as to fully embody the concept of the hotel vi design Coming out is the prerequisite for a successful hotel vi design.

2. Uniqueness

Identification is the most important and basic function of hotel vi. Only by innovating from the old and finding breakthroughs in current popular elements can we make it unforgettable and achieve the effect of publicity and memory.

Graphics are one of the important links in graphic design, and hotel vi design is even more important in graphic design. Although the hotel vi sometimes occupies a small area in the design layout, it is an important factor in showing a brand culture. A good hotel vi design not only requires simplicity and elegance, but also highlights the company's own culture, connotation, concepts, etc., making it a symbol of the corporate spirit. At the same time, the hotel vi will also be a huge intangible asset of the company.

3. The center point of power? Point

The point has a characteristic that cannot be matched by other configuration elements, which is the focusing effect. When two points of equal size are in the picture, the line of sight connecting the two points will show special tension. This creates a visual psychological effect of attraction and connection. The form expression of points is also diverse. In addition to the familiar circles, simple polygons can also be classified as points because of this focusing characteristic.

3. The alternation of movement and stillness? Lines

In terms of visual and psychological feelings, lines not only have a kind of dynamic inertia, but are also extremely sensitive. Generally speaking, vertical lines are solemn; horizontal lines are calm and long-lasting; diagonal lines are dynamic and lively; curves are soft and full; and fold lines are jumping and tight. In addition to the emotional expressiveness of the above lines, the visual directionality, continuity, fluidity, far and near spatial performance, and the spatial depth and breadth it generates all provide a broader thinking space for hotel VI design.

4. The best integration of points and lines? Faces

Surfaces are very diverse. It is formed by the single or multiple interweaving of points, lines and surfaces. This also makes surfaces more capable of determining the meaning of shapes than points and lines. The shapes of surfaces are infinitely rich, which can generally be summarized as accidental, geometric, organic and irregular shapes. Surface is also the trajectory of line movement, which is the main element that constitutes three-dimensional space. Therefore, it is particularly important to grasp the overall harmony and unity between surfaces when designing hotel VI.

As for what the four major principles of hotel VI design are, the editor of Global Ivy will share them with you today. If you are interested in website design, page layout, and image processing, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.