The Development Course of Taobao Real Estate

Easy-to-rent network → word-of-mouth real estate → Taobao real estate.

2002-2005 Easy Rent Network (Easy Rent Market)

On March 9th, 2003, E-Lease.com Hangzhou Railway Station was born, and the new domain names elease house leasing and house sale _ E-Lease market were launched.

On September 18, 2003, six substations were opened in Hangzhou, Shanghai, Guangzhou, Zhengzhou, Chongqing and Chengdu.

June 5438+1October 28, 2003 Easy-rent market-rent-free, second-hand housing market!

June, 2003165438+1October, 2003, Beijing Sub-station and Nanjing Sub-station were newly opened.

In April 2004, seven new substations were opened in Wuxi, Tianjin, Wuhan, Ningbo, Suzhou, Shijiazhuang and Shenzhen. The website was renamed "Easy Rent Network". In May 2004, Tianjin, Dalian, Jinan, Yantai, Qingdao and Fuzhou substations were newly opened.

In June 2004, Changsha Substation and Wenzhou Substation were newly opened.

In July 2004, 1 1 substations in Kunming, Xi, Changchun, Hefei, Nanchang, Taiyuan, Xiamen, Nanning, Shenyang, Harbin and Guiyang were newly opened.

On August 9th, 2004, Yi Bei's favorite function was released.

August 2004 10 was released on Yi Bei short rent Apartment Channel.

In September, 2004, Easy-to-Rent Broker Channel was opened.

On September 7th, 2004, 26 substations were newly opened, including Quanzhou, Jiaxing, Jinhua, Yiwu, Huzhou, Nantong, Changzhou, Xuzhou, Yancheng, Zhenjiang, Yangzhou, Dongguan, Huizhou, Foshan, Kunming, Haikou, Danzhou, Zhuhai, Urumqi, Lanzhou, Hohhot, Jiaozuo, Nanchang, Changchun, Guilin and Zunyi.

From June 5, 2004 to 10, the most popular cities in Yi Bei were Hangzhou, Shanghai, Guangzhou, Chongqing, Chengdu, Nanjing, Shenzhen, Wuxi and Wuhan. At that time, the profile was changed to "China's largest rental and second-hand housing market".

On June 24th, 2004, 10, e-Rent Bao launched a new house display function.

In June, 2004, 165438+ 10, the name of the website was changed to "China's largest new rental, second-hand housing and real estate market", and the Hangzhou real estate channel was added.

In 2004165438+1October 19, Yi Bei ranked 9th among the top ten real estate websites in China.

On June 26th, 2004, 65438+E-Rental Hangzhou launched the short message subscription housing service.

On February 20th, 2005, Yi Bei strengthened the identification of information released by landlords and intermediaries.

In May, 2005, eRent launched "RSS subscription housing function" and cooperated with Canada's nestmatch.

On June 1 day, 2005, the number of registered members in Yi Bei exceeded 430,000, and the average daily visits exceeded 1.5 million. The latest global website ranking entered 2000. In August 2005, e rented treasure. Com pioneered the application of map to find a house. This attempt is the first time that GIS map technology has been really applied to the rental and second-hand housing market in China.

In September, 2005, 17, e-rent treasure was merged into word of mouth and renamed as e-rent treasure real estate. Word-of-mouth network takes classified information and life yellow pages as its wings, relationship circles as its clues, electronic maps as its features, industrialization as its direction, and bases itself on major and medium-sized cities in China to build the largest localized community in China.

On June 1 65438+1October1day, 2005, the e-rental real estate channel "Online Community" was officially released.

June 5438+1October 65438+February 2006, based on the three-dimensional map technology of E City, Koubei.com took the lead in launching the first three-dimensional life map in China, and took the lead in finding a house with the three-dimensional map. This service was opened in Shanghai, Hangzhou, Foshan and Qingdao.

In February, 2006, the new version of real estate information audit of Word of Mouth was released in the background. Word-of-mouth network is the first company in China to strictly distinguish between intermediary and landlord in the field of real estate service, and has specially strengthened the editorial department in team building.

On February 28th, 2006, the new version of Word of Mouth "Online Community" was released.

On June 30th, 2006, 10, Alibaba Group officially announced the strategic investment word-of-mouth network.

On June 2006, 5438+065438+ 10/2, the new version of the real estate channel was released. Geographical circle is a brand-new highlight of the new version, and it is also the first time that domestic websites use tag to publish and query real estate information. Users can identify the location of houses according to local popular place names and some unofficial regional names when publishing information or looking for information. At the same time, as the content implantation partner of Yahoo Real Estate Channel, it serves the real estate users of Yahoo China.

June 65438+February 65438+June 2006, Word of Mouth and Taobao jointly established Taobao Word of Mouth Real Estate Channel.

In July 2007, there were more than 5 million pieces of information about renting and second-hand houses, and more than 20,000 pieces were updated and released every day.

In July 2007, CUHK Henderson signed a strategic cooperation agreement with Word of Mouth, and the two sides carried out in-depth cooperation in the field of renting and second-hand housing.

In August 2007, Word-of-Mouth Real Estate announced the official launch of the intermediary online shop "e-room treasure".

In August 2007, the mobile phone word-of-mouth network opened the function of finding a house, making it a simple task that can be completed anytime and anywhere.

June 5438-1October 065438, 2007, Word of Mouth joined hands with 3G portal, the largest wireless Internet portal in China, to jointly build a brand-new wireless search platform and launch comprehensive local life information search services such as catering, real estate and classified information.

From June, 5438 to February, 2007, Word of Mouth acquired a professional search engine for houses and restaurants-Anywhere. On June 5438+February, 2007, at the real estate forum of the 4th online merchants' congress, Koubei signed a strategic cooperation agreement with the China headquarters of 2 1 Century Real Estate, which will set up 400 e-Fangbao intermediary online stores nationwide.

In August 2009, Yahoo China broke away from word of mouth and word of mouth merged into Taobao, which became an important part of Taobao.

2010101On October 27th, Word of Mouth Property was officially upgraded to Taobao Property.