Traditional Culture Encyclopedia - Hotel franchise - What is the organizational structure suitable for large hotels, hotel management companies and hotels operated by groups?
What is the organizational structure suitable for large hotels, hotel management companies and hotels operated by groups?
1. Entrust management: The rights, obligations and responsibilities of both parties are stipulated in the management contract signed by the hotel owner and the management group, so as to ensure that the management group can export professional technology, management talents and management mode to the managed hotel with its own management style, service specification, quality standard and operation mode.
And charge a certain proportion of "basic management fee" (about 2% to 5% of turnover) and "incentive management fee" (about 3% to 6% of gross profit) to the hotels under management.
2. Franchise: it is a business model with the transfer of franchise as the core, and it is a business development model that uses the proprietary technology of the management group and combines the capital of brands and hotel owners to expand the scale of operation. By subscribing for franchise rights, manage the brand names with intellectual property rights of the Group,
The management method of transferring the right to use intangible assets such as registered trademarks, stereotypes, business methods, operating procedures, reservation systems, procurement networks, etc. to franchised hotels, and collecting franchise transfer fees or franchise fees at one time, as well as franchise service fees that fluctuate monthly according to operating income.
3. Capital management: the hotel management right is obtained through direct or indirect investment such as sole proprietorship, holding or equity participation, and the management methods of the same brand identity, the same service process, the same reservation network, the same procurement system, the same organizational structure, the same financial system, the same policy standards, the same corporate culture and the same business philosophy are implemented for its subordinate hotels.
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