Traditional Culture Encyclopedia - Hotel franchise - What is an online hotel?

What is an online hotel?

An online hotel is a hotel room that is sold as a commodity on the Internet.

Online hotel is an OTA hotel agent, which mainly enters large OTA platforms such as Ctrip, Meituan, Qunar and Zhu Fei as a hotel supplier. Then, after adding the reserve price to the hotel resources already discussed, upload them to the platform for sale and earn the intermediate price difference.

Although there are a large number of hotels in the market, the proportion of economical hotel chains in the accommodation industry is still very low. Among the 66 1 cities in China, there are 43 first-and second-tier cities, accounting for only 6%, and the limited hotel market has little room for development.

The high occupancy rate of third-tier cities shows the development advantages of budget hotels. Low rent, low labor cost and geometric growth of consumer demand have promoted the development of budget hotels.

The potential of online hotels:

1. Investing in a hotel may cost a lot of money, which is beyond the average person's ability. However, as a third-party agent of the hotel, you can sell hotel rooms online through various channels without investing a penny to open a hotel, which is a thinking mode of light entrepreneurship.

2, there is no pre-sales resources and after-sales treatment for the client, and it is easier to make money by selling a single order. Compared with the traditional e-commerce model, there are not many complicated modules.

3. The industry is relatively closed. At present, information is scarce and there is a certain technical threshold. The market is still blank, and there are basically no competitors.