Where is the future development direction of the hotel industry in transition?

Where is the future development direction of the hotel industry in transition? 1. Catch families and family tourists.

According to the survey data of China Hotel Industry Development Prospect and Investment Strategic Planning Analysis Report by Prospective Industry Research Institute, about 60% of couples' travel needs are concentrated in budget hotels; Family parent-child travel, 44.44% of the demand is concentrated in high-end hotels; In terms of group tours, 73.82% of the demand is concentrated in budget hotels and non-standard accommodation; Consumers who travel and choose high-end hotels account for 4 1.39%. "It can be seen that the demand for mid-to high-end hotels by families and parent-child travel groups has exceeded that of business travel. In recent years, the proportion of family parent-child travel is increasing, and the proportion of such people choosing high-end star-rated hotels is also increasing.

2. Talents are always the core competitiveness of enterprises.

The competition of hotels in the future will be the competition of talents. At a time when the brain drain rate remains high, how to improve the efficiency of human resources and innovate the training mode of outstanding talents has become a topic of general concern to the participants. High-quality and highly educated talents are the mainstay of the sustainable development of the industry in the future.

3. Humanization has become the development trend.

Humanization actually refers to "people-oriented", and humanization and personalization are different. Personalization is a special, personalized and professional service for different needs of different guests, while humanization is universal, that is, for all guests. With the general improvement of people's living standards, the humanization of hotels has become a prominent development trend, and should be included in the standardized content for research.

In recent years, in the economic downturn, customers pay less and less attention to star rating when choosing hotels, but pay more attention to brands, services and characteristics, and pay attention to customer experience, which is very popular. In the future, the hotel industry should pay more attention to the mass market.

4. Forward-looking Industrial Research Institute Project Cooperation

Research report, business plan, feasibility report, park planning, internet plus transformation market research, enterprise strategy research.

The future development direction of budget hotels is 1. Highly intelligent management; 2. Fully humanized supporting facilities; 3.BBH business model. (It will break the current pure BB mode and add H (health) elements. )

What is the future development direction of liquor industry? There is no trend. Online entrepreneurship is the trend. What you don't agree with now is a trend

The future development direction of iron and steel industry China's iron and steel manufacturing industry is overcapacity, and there should still be a market for seamless color steel and special steel. When the competition of the same quality products in any industry reaches a certain limit, it will inevitably force the technical content of the whole industry to improve.

The future development direction of auto repair industry is the maintenance of hybrid power system, electric vehicle and turbocharged engine.

Where is the future development direction? New energy, smart city, service industry and environmental (air and water pollution) governance.

What is the future development direction of Taiyuan home furnishing industry? Generally speaking, it is still developing in the direction of light decoration and heavy decoration, and simple home types like IKEA will become more and more popular.

Future Development Direction of China Petrochemical Industry In the next 5 ~ 10 years, new energy will be one of the new growth points of China Petrochemical. The business covers the comprehensive utilization of biomass energy such as geothermal energy, fuel ethanol, bio-aviation coal, biodiesel and solar energy, wind energy, biogas, power batteries and clean energy, forming a diversified, clean, low-carbon and integrated new energy industry system. Sinopec plays new energy, and Xiaoshi thinks this is the rhythm of self-revolution.

What is the future development direction of edible fungi industry? I don't know what you mean by this edible fungus industry. It is still an edible mushroom health care product that is now hyped. If it was planted, Its market prospect is very good. If it is a so-called health care product. The prospect is worrying.

Where is the future development direction of China advertising industry? According to the normal market rules, the development of a market will inevitably lead to the perfection and development of related industries in this market. But where is the development of advertising in China? Where is perfection? We don't know. In 2006, Ogilvy's acquisition of Black Arc caused quite a shock in the industry. As Mr. Song Zhiming, Chairman of Ogilvy Greater China, said, "Black Arc is familiar with the real estate advertising business, and we are familiar with the creation of brands. This will be a complementary cooperation." This more or less illustrates a problem. The most obvious advantage of local advertising industry is only commercial resources, and the formation of this advantage can only benefit from our location, that is to say, this advantage in commercial resources is only our local regional advantage. It is for this reason that while the advertising market in China is going international, our advertising industry is not going international. On the contrary, it is being annexed or marginalized by international advertising companies. Why did the advertising industry in China come to this stage? In fact, if we knew some other facts, we wouldn't be confused about the current situation of China's advertising industry. For example, in the past two years, the "Oudian" floor incident and the "National Tooth Prevention Group" incident were quite influential, and there were countless other false small advertisements and bad advertisements investigated. During my contact with the advertising industry, I heard the most familiar sentence about advertising from people in the industry: "Blow, blow within a reasonable range." This understanding is a misunderstanding of brand communication and a distortion of FromEMKT marketing understanding. The formation of brand is an ongoing long-term strategic issue. At this point, China's advertising industry lacks an obvious understanding attitude, which is more based on the level that tends to endow the brand with connotation, while ignoring one of the most basic factors of the brand, that is, the issue of integrity. Of course, this understanding is also related to the market environment in China. Let's analyze a fact first, that is, the cooperation between advertising companies in China and enterprises in China. At present, most domestic advertising companies lack long-term strategic cooperation mode, and more are only short-term cooperation or one-time cooperation. In this mode, the quick success of enterprises and the impetuousness of advertising companies encourage each other. Enterprises pay service fees, requiring advertising companies to make their products have obvious returns in the market in a short time, and such a gesture directly affects advertising companies' operational analysis of the market and tends to create short-term sensational benefits. Such a gesture is contrary to the long-term strategic nature of the brand. Therefore, advertising companies in China have fatal defects in brand strategy. This lack of understanding also leads to the limitations of China advertising companies' understanding of marketing, which makes the marketing thinking independent of the strategic construction of the product brand itself and too inclined to means and creativity. Of course, paying attention to creativity and means may take advantage of consumers' psychological weakness and win huge market benefits in a short time, but in the long run, this is completely an overdraft behavior. Short-term market sensation is based on sacrificing long-term market interests, which makes the market lack of sustainability. Because of this, it is difficult for enterprises in China and advertising companies in China to have long-term cooperation. Of course, the root cause of these two consequences is that the advertising companies in China have lost their own positioning. The vast majority of domestic advertising companies are completely passive in the relationship with customers and are vassals of enterprises. They mainly cater to customers in brand or marketing, but lack strategic or constructive leading role. In fact, they belong to an executive level. Advertising companies are different from enterprises. An enterprise can completely focus on the market at the beginning, and to some extent, it can complete the original accumulation of capital at the expense of the brand. When it develops to a certain extent, considering the brand strategy, it can draw a clear line with all previous market behaviors and start again. But at this time, under the guidance of the new market concept or brand strategy, the advertising companies in China have long been the reason for these enterprises to reject China advertising companies in the eyes of those enterprises that started the brand strategy. This is why excellent enterprises and brands in China choose to cooperate with international advertising companies instead of local advertising companies. It is in this case that the role of local advertising companies began to be marginalized, or as a pure advertising agency, or as a pure advertising production company, or as a pure publishing platform, or as an executive company of some activities of enterprises, they are getting farther and farther away from the core part of advertising creativity-marketing and brand communication. In this way, the local advertising industry can't go international, and international advertising companies have become the protagonists of the advertising industry in China. In the final analysis, local advertising companies lack their own advertising creativity. If local advertising companies can't recognize such a grim fact, then the result is that the advertising industry in China has completely fallen, and the final outcome will only become the publishing channel or platform of international advertising companies, that is to say, the advertising industry in China can only play an intermediary role, and the most valuable core part will be mastered by international advertising companies. So is it possible for China advertising companies to change this ending? The answer is yes. Yes, first of all, advertising companies must get rid of such impatience at present. In cooperation with enterprises, we should establish a long-term strategic cooperative relationship and closely integrate our own development with that of enterprises in China. The growth of enterprise products is the growth of advertising companies, and the growth of enterprise brands is the growth of advertising industry in China. That is to say, China's advertising companies should be tied together with enterprises, and at the same time be independent of enterprises. If such a self-positioning problem is solved, then China's advertising companies have more advantages than international advertising companies. First, in terms of media channels, local advertising companies can use various resources more skillfully than international advertising companies to integrate and maximize the communication effect. On the other hand, local advertisers know more about China's cultural traditions and China people's aesthetic values than international advertising companies, and can make targeted efforts to maximize the advertising effect. When China's advertising industry has both international characteristics and our own characteristics, then the real prosperity of China's advertising industry is not far away. I believe that by that time, the unique charm of China's advertising industry will bloom in the international advertising industry, and our advertising industry will gradually go international with the development of China's advertising market, instead of such an embarrassing situation. Related links: Related links: Guizhou Screen Culture Media Co., Ltd. (hereinafter referred to as Screen Media) is located in Kaili City, Guizhou Province. Screen media are mainly high-end film and television advertisements and international short films. 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Development and Prospect Screen Media will further implement Scientific Outlook on Development, implement the strategy of strengthening the country through talents, continue to carry forward the spirit of reform and innovation, implement the development strategy of cultural industry in Guizhou Province, moderately extend the focus of film creation to related fields, establish a multi-functional, professional and high-level film and television production institution, and build screen media into a new media company that always maintains a leading position in the industry and has certain international competitiveness. Company Address: 3F, Nanhua Mountain Villa, Kaili Economic Development Zone