Tourism management thesis

With the continuous development of tourism education, the significance of practical teaching to the cultivation of tourism management professionals has become increasingly prominent. Practice teaching is an important way and teaching method to cultivate the professional ability of tourism management professionals. The following is my thesis on tourism management for your reference.

Model essay on tourism management 1: Suggestions on the reform of tourism management system

In recent years, domestic tourism has developed rapidly, and the reform of tourism management system has gradually gone through three stages: starting, developing and deepening, which has greatly promoted the modernization of tourism and is of great significance to the sustained and stable development of the tertiary industry. However, with the continuous development of China's social economy and the promotion of market economic system reform, the development of domestic tourism has also begun to expose some problems, which puts forward new requirements for tourism management, which also hinders the healthy development of tourism to a great extent. Therefore, based on the current situation of the tourism management system, this paper puts forward some suggestions and measures for the problems existing in the tourism management system, with a view to providing reference for the development of China's tourism industry and the reform of the tourism management system.

Tourism is a pillar industry of China's national economic development and an important part of China's economic income, which has been concerned by all sectors of society. In order to further promote the healthy development of tourism, in recent years, the construction projects of domestic tourist attractions have gradually increased, and the number of tourists has also increased. With the seemingly prosperous development of the whole tourism industry, some problems are gradually exposed in its management system, which greatly restricts the healthy development of tourism. Under the background of the gradual improvement of socialist market economy, it is of great significance to reform and innovate the current tourism management system for promoting the sustained and healthy development of tourism and even the whole national economy.

First, the analysis of the current tourism management system

(A) the lack of macro management. In recent years, our government attaches great importance to the development of the tertiary industry, and has also introduced many preferential policies for tourism. Most departments and units have set up tourism, transportation, catering and other enterprises, but the personnel rights and property rights of such enterprises belong to different investment units, so it can be said that each travel agency belongs to different systems. Therefore, the domestic tourism system is complex and scattered. Especially in some seasons when the number of tourists is insufficient and the market as a whole is depressed, the phenomenon of price competition among tourism enterprises decreases, which leads to more confusion in the market and sharp contradictions within the industry. For tourism management agencies, they do not have the right to examine and approve the construction, can not use macro-control means, and it is difficult to carry out effective management.

(2) Relevant policies and regulations need to be improved. As for the tourism management system, according to the demand of current social development for tourism, the tourism management system is also constantly reforming and innovating, but it rarely involves the level of policies and regulations, and still uses the past policies and regulations. According to the actual situation of tourism management at this stage, some unscrupulous merchants and criminals use loopholes in policies and regulations to organize illegal activities in the tourism industry, which greatly disrupts the order of the tourism market and harms the actual interests of tourists.

(3) The tourism management system is not perfect. Because tourism is a special industry, it has a very close relationship with other related industries, and is closely related to transportation, catering and accommodation. With the rapid development of social economy, the service industry in China has also developed rapidly, and many departments have direct economic ties with tourism. However, there is no scientific and effective management system for these related industries. In order to attract tourists, some travel agencies take bad market competition measures, which greatly damages the legitimate interests of tourists and restricts the development of tourism.

(D) imbalance in the industrial structure of tourism. At present, the development of domestic tourism commodities is still relatively backward. Tourism commodities are the key source of tourism economy, with the characteristics of high efficiency, low cost and high labor intensity, which is helpful to promote the development of traditional industry and commerce. However, due to the uncoordinated production and sales management of tourism commodities, tourism commodities have been in a spontaneous state. In addition, the types of tourism products are relatively single and lack innovation ability. At the same time, there are also some problems in the packaging and transportation of commodities, which can not really play the value of tourism commodities. On the other hand, the development of transportation industry can't keep up with the development of tourism, which further leads to the imbalance of tourism industry structure.

Second, the tourism management system reform proposals

(1) Improve tourism management institutions.

On the one hand, the National Tourism Administration, the Tourism Association, the Industrial and Commercial Bureau, the Transportation Bureau and the Cultural Relics Bureau should make joint efforts to establish a national tourism management system and conduct unified planning and management of the national tourism market. To formulate the overall planning for the overall development of tourism, and formulate relevant regulations and policies; Closely supervise the implementation of various rules and regulations, and find and solve problems in time; Adjust the relationship between management departments in time to solve internal contradictions; Formulate and implement domestic and international tourism market development strategies, strengthen publicity, and improve China's core competitiveness in the international tourism market; Strengthen the training of domestic tourism talents and comprehensively promote the development of tourism. On the other hand, it is to comprehensively improve the local tourism management institutions. Some local tourism management agencies should actively learn from the experience of pilot tourism management in provinces and cities, and combine their own development characteristics to formulate management plans suitable for local tourism development. The Tourism Management Committee, composed of provincial tourism administration directors and responsible persons, is the highest comprehensive tourism management coordination department in the region, and has various functional offices to coordinate the relations among cities and departments.

(B) give full play to the role of trade associations

With the gradual development of market economy, the position and functions of government departments in tourism are constantly changing. Giving full play to the functions of tourism industry associations and strengthening industry self-discipline will inevitably become an inevitable choice for the reform of China's tourism management system in the future. In the current new environment, the state should guide and help all departments of the tourism industry to form tourism industry associations according to their own development, gradually separate the tourism industry from government administrative organs, and rely on market regulation to ensure the sustained and healthy development of the tourism industry. Specifically, the organizational structure of domestic tourism industry associations usually includes three parts: decision-making body, executive body and supervision body. Decision-making bodies are generally composed of representatives of various departments and enterprises in the tourism industry, and their main functions are to review and decide the rules and regulations in the industry. The executive body mainly sets up the board of directors, which is composed of three institutions: management, operation and service, and is mainly used for the implementation of relevant decisions; The supervisory organization shall set up a board of supervisors to exercise its supervisory power within the tourism industry and the association. In addition to the above functions, regional tourism industry associations must also play a leading role, inform the member units of relevant policies and regulations of the industry at the first time, give full play to the role of industry intermediary organizations, organize various tourism industry knowledge training activities according to the specific needs of the industry, strengthen exchanges with similar organizations at home and abroad, and promote the development of tourism in the direction of internationalization and modernization.

(3) Actively develop tourism enterprises.

Different from the past planned economy era, the market economy system pays attention to the dominant position of enterprises, and so does the development of tourism. Therefore, we should promote the development of tourism enterprises and give full play to their leading position in the tourism industry. It is necessary to give full play to the macro-control role of government departments, push tourism enterprises to the market, give them more independent development rights, do not interfere more in the management of tourism enterprises, and only appear as supervisors to supervise and guide the tourism industry; At the same time, tourism enterprises must operate and manage according to the law of market development, and realize independent operation and self-financing. Only in this way can we ensure the continuous improvement of tourism service quality, and finally promote the development of tourism enterprises, and then promote the development of modern tourism. On the other hand, tourism enterprises can choose to take the road of intensive development, constantly adjust their own enterprise structure, and build a variety of cross-regional enterprise patterns, such as large enterprises, specialized medium-sized enterprises, networked small enterprises, etc., so as to enhance the competitiveness of domestic tourism enterprises, attract more idle funds, and then build a diversified market operation mechanism.

(4) Establish and improve the system of public participation.

In modern tourism management activities, the public occupies the main position of tourism management, which largely determines the ultimate success or failure of tourism management system reform. Therefore, the public participation mechanism should be improved as soon as possible to effectively supervise tourism management.

1. In the process of formulating tourism development plans and making relevant decisions, the tourism management department must give the public the right to know and make suggestions in advance to ensure the effectiveness of the public's dominant position. In the process of formulation and implementation, we should also ensure that the public can give full play to their supervisory power and supervise tourism management activities.

2. To avoid the system of public participation becoming a mere formality, it lies not only in the public's expression of opinions on tourism management or their understanding of relevant information, but also in whether they can substantially participate in the specific decision-making and implementation process.

3. To create diversified ways of participation for the public, we should not only have institutionalized ways of participation, such as litigation or letters and visits, but also provide non-institutionalized ways of participation, such as the public can rely on the media or other voluntary activities to participate. At the same time, government departments can also understand the public's views through consultation, investigation or appraisal activities, and then comprehensively evaluate and judge the tourism management system and adjust it in time.

Third, the conclusion

In short, the healthy development of tourism is not only related to its own development, but also has a great impact on the development of the national economy. Because domestic tourism started late but developed rapidly, coupled with the support of government departments and other factors, it further promoted the development of tourism. In view of the current tourism management system, we should reform, further standardize the behavior of government departments in the process of tourism development, actively learn from the accumulated experience of western developed countries, and form practical industry associations in combination with our own actual situation. Through the above measures to ensure the standardized development of China's tourism industry, so as to give full play to the important role of tourism in the national economy.

Tourism Management Model II: Teaching Reform of Applied Talents in Tourism Management Major

In recent years, Dalian University has made some achievements in the construction of tourism management specialty, but it needs to be further improved and strengthened in the aspects of teaching staff construction, curriculum construction, teaching reform, practical teaching equipment and teaching materials, and students' innovative consciousness. Compared with the index system of specialty construction in Liaoning comprehensive reform pilot. In the future teaching reform construction of tourism management specialty, we should focus on constructing talent training mode and concise professional characteristics; Improve the structure of teachers and build a teaching team; Pay attention to the declaration of scientific research projects and improve the level of scientific research; Strengthen the construction of teaching materials and enrich the teaching content; Establish practical teaching system and cultivate innovative ability; Strengthen comprehensive quality education and improve professional quality; Implementing professional reward mechanism to promote teaching reform; Improve the teaching management system and strengthen quality control.

Keywords: tourism management major; Applied talents; model of instruction

1 Current situation of teaching reform and construction of tourism management major in Dalian University

1. 1 Improve the professional training plan based on social needs.

The college revised the training plan and curriculum outline of tourism management specialty, and completed the revision of the training plan, teaching plan and curriculum outline of tourism management specialty of grade 20 14, which made the training plan of tourism management specialty more reasonable and practical, the curriculum outline more standardized and specific, and enhanced its enforceability.

1.2 Strengthen the construction of teaching staff under the guidance of teaching team.

According to the need, the tourism management major is divided into three teams: management team, tourism planning and development teaching team and application practice course team. Create a teaching team with reasonable age, knowledge, education and professional title. At the same time, by strengthening internal training and external introduction, we will continue to strengthen the construction of teachers. Organize all teachers to participate in all kinds of teacher training at all levels. Actively contact the top management of tourism enterprises to hold lectures for teachers and students, strengthen the contact between academia and industry, and strengthen? Double-qualified? Construction of teaching staff.

1.3 take the training goal as the core and shape the characteristics of the professional model.

Highlight the training characteristics of tourism management specialty under the new situation, and take tourism leisure management and exhibition tourism as the characteristic direction of talent training. In the teaching process, we should attach importance to the cultivation of students' foreign language ability and tourism practice ability, strengthen English teaching continuously for four years, offer Japanese courses, carry out bilingual teaching, and let students go to international group enterprises and overseas practice bases for production practice and establish? Knowledge+ability+quality? For the main line of the teaching system, shape? Strong foundation and application, diversification, strong foreign language, high quality and ability? Professional characteristics, build a talent training mode of integration of production and education.

1.4 Promoting the Construction of Course Textbooks with Teaching Reform as the Carrier

Make a curriculum development plan, take the construction of top-quality video courses at provincial, municipal and school levels as the goal, and form a number of basic courses, professional core courses and characteristic courses. Focus on building a professional core curriculum group consisting of tourism introduction, tourism economics, tourism planning and development, tourism marketing, tourism psychology, tourism management and other courses. At the same time, taking the teaching reform project as the carrier, the teaching content, methods and assessment system are reformed. Combine the compilation of teaching materials with the construction of teaching staff and courses, and take the compilation of teaching materials as the carrier to promote the improvement of teachers' teaching and scientific research level and the development of disciplines.

1.5 Promoting practice teaching based on practice base.

Strengthen practical teaching and build a diversified practical teaching system. Strengthen the management of practical teaching, establish and improve the two-way guidance system, strengthen the cooperation and innovation between schools and enterprises, expand the types of practical teaching bases, and open up teaching practice bases such as tourist attractions, travel agencies, exhibition companies, exhibition centers, museums, leisure and entertainment centers, and large-scale festival organizing committees. Strengthen the construction of campus practice base, establish cooperative relations with Dalian University Creative Hotel and Museum, and carry out practical training activities. Relying on the comprehensive experimental center of liberal arts in the school, a multi-functional training room and etiquette training room are established. Establish a multi-level integrated internship and employment base relationship with more than 30 high-star hotels, scenic spots, travel agencies and other tourism enterprises such as Dalian, Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Hainan and Macau.

1.6 Strengthen the monitoring of teaching quality on the basis of routine management.

Give full play to the positive role of the college teaching steering Committee, supervision team and student information officer in teaching quality monitoring; By establishing a three-level management network of colleges, teaching and research sections and students, a teaching quality monitoring and information feedback system in colleges and universities is formed. Actively implement the three-level attendance system and implement the "leading cadre attendance system"; Do a good job in the routine teaching management at the beginning, middle and final stages, and strengthen the management and quality control of various teaching activities by strictly implementing the teaching plan, organizing teachers' symposiums, students' symposiums, students' evaluation of teaching and teachers' evaluation of learning.

2 problems in the teaching reform and construction of tourism management major

In recent years, although some achievements have been made in the construction of tourism management specialty, there are still many shortcomings and weak links compared with the index system of comprehensive reform pilot specialty construction in Liaoning Province, which need to be solved in the future professional construction.

2. 1 The teaching staff needs to be strengthened.

The title structure and academic structure of the existing teaching staff of tourism management specialty are not reasonable enough, and the number of teachers with doctoral degrees and industry experience is insufficient. Focusing on the construction of the pilot specialty of comprehensive reform of tourism management, we should continue to introduce a group of young doctors with excellent academic performance, train outstanding young teachers and strengthen the construction of teachers' echelon. At the same time, it is also necessary to strengthen the doctoral degree training of existing teachers. In addition, because tourism management is a practical major, the practical teaching ability of professional teachers needs to be further strengthened.

2.2 Curriculum construction and teaching reform need to be deepened.

Curriculum construction and teaching reform need to be deepened, such as the lack of fine courses and low level; The number of teaching achievements is small, and there is a lack of teaching achievement awards at or above the provincial level.

2.3 Educational reform achievements need to be broken.

The number of teaching and research papers published by teachers is insufficient, and the teaching and research projects and teaching and research achievement awards at or above the provincial level need to be improved. The reform of education and teaching still stays in the reform and exploration of curriculum teaching methods, and there is little research on the overall construction of specialty and curriculum system.

2.4 Practice teaching equipment and books and materials need to be improved.

The average number of teaching experimental instruments and equipment (including software) and the number of paper books and materials for tourism management majors are insufficient. Need to buy necessary paper books and electronic books for tourism management; Need to buy simulation training software.

2.5 Students' innovative consciousness needs to be improved.

Students' awareness of participating in all kinds of competitions at all levels is not strong, and the proportion of participating is not high. The enthusiasm and initiative of students to participate in comprehensive quality practice activities need to be improved, and their innovative consciousness and ability need to be strengthened.

3 major initiatives in teaching reform and construction of tourism management major

3. 1 Build a talent training mode and condense professional characteristics.

According to the demand of China's social development for tourism talents, we will continue to explore and promote the practice of training tourism talents. Talent training is based in Dalian, facing Liaoning, radiating the whole country and being perfect. Strong foundation and application, diversification, strong foreign language, high quality and ability? Characteristics of personnel training in tourism management. Establish? Professional teaching? Campus training? Internship at the base? Serve the society? Four links of socialized collaborative training platform, to build a talent training mode of school-enterprise cooperation.

3.2 Improve the structure of teaching staff and build a teaching team.

Through implementation? Welcome in and send out? Strategy, take the form of internal training and external introduction, improve the academic level of teachers, enrich the practical experience of the industry, hire visiting professors and part-time teachers for practical teaching, and improve? Double-qualified? Proportion of teachers. Increase the introduction of young doctors, strengthen the training of existing teachers' doctoral degrees, increase the proportion of teachers' doctoral degrees, and improve the structure of teachers through on-the-job doctoral study.

3.3 Pay attention to project declaration and improve the level of scientific research.

Promoting teaching by scientific research and promoting teachers' all-round development. Encourage teachers to actively declare all kinds of scientific research projects at all levels, actively write academic papers, and contribute to domestic and foreign journals, especially high-level core journals. Actively participate in the research of scientific research projects, declare different levels of project approval, especially make breakthroughs in national projects. Build scientific research team, improve scientific research level and enhance scientific research strength.

3.4 Strengthen the construction of teaching materials and enrich the teaching content.

Deepen the teaching reform and try to implement large-scale open online courses, flip classrooms, case teaching, situational teaching and other teaching methods. Establish teaching standards suitable for modern tourism and form a curriculum system with ability training as the core and equal emphasis on knowledge, ability and quality. The integration of classroom theoretical teaching and practical teaching. Actively promote bilingual teaching and further strengthen the construction of teaching materials.

3.5 Establish a practical teaching system and cultivate innovative ability.

In terms of establishing an integrated internship and employment base and building a professional practice platform for students, we actively signed cooperation agreements with tourism enterprises to build high-level and diversified internship and employment bases at home and abroad. To encourage full-time teachers, we must first go out and go deep into industry practice. At the same time, industry elites and part-time teachers with rich practical experience are invited to join. Reasonable arrangements for off-campus internships lay the foundation for students to go to work; Promote innovation and entrepreneurship education.

3.6 Strengthen comprehensive quality education and improve professional quality.

Continuously expand bilingual course teaching and promote the process of cultivating international talents with international vision; Actively explore and implement research-based teaching methods to highlight the cultivation of students' creative thinking ability; Explore ways to broaden students' horizons by offering seminars. Increase support for students' comprehensive quality education, and increase the proportion of students participating in innovation and entrepreneurship activities, scientific research projects and comprehensive quality practice activities.

3.7 Implement professional incentives to promote teaching reform.

Continue to implement the incentive plan for specialty construction, encourage teachers to pay attention to the innovative research and exploration of teaching system, teaching content, teaching methods and teaching means, and concise teaching characteristics, so as to lay the foundation for the comprehensive implementation of the combination of research-based teaching and practice in the future.

3.8 Improve the teaching management system and strengthen quality control.

Establish and improve teaching management rules and regulations and teaching quality monitoring, strictly implement various rules and regulations, continuously improve management effect and efficiency, fully mobilize the enthusiasm and creativity of all professional teachers, and ensure the realization of education and teaching objectives.

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