Traditional Culture Encyclopedia - Hotel franchise - A bottle of Coke in a hotel in Shanghai costs NT$22. Which hotel in Shanghai is the hotel involved?
A bottle of Coke in a hotel in Shanghai costs NT$22. Which hotel in Shanghai is the hotel involved?
The Internet did not specify which hotel was involved, but only stated that it was a high-end hotel in Shanghai, and it was a five-star hotel. The video was posted on some short video platforms and caused a lot of heated discussion. Let me summarize for you the cause of the incident. Event sorting.
There is a video about a Shanghai hotel that has gone viral on the Internet. The cause of the incident is this. In a hotel in Shanghai, a man asked the front desk how much a bottle of Coke cost, and the front desk’s answer was 42 yuan. One bottle, the man was obviously very surprised, because the price was more than ten times that of ordinary stores, so the man quickly said not to bother with it.
Anyone would be very surprised by this, because Coke is a drink that most people often drink, and the price is also very low, as long as normal people can afford it , the price in this hotel is more than ten times that of ordinary stores, which ordinary people cannot afford. This contrast can't help but surprise netizens, so it is normal to trigger heated discussions. The nature of the event.
The essence of the incident lies in the different levels of consumption. In some hotels, such as more luxurious hotels, even a cup of boiled water has to be sold, and the price is usually 5 to 10 yuan. Of course, this is what my friend said. Many people think that boiled water is worthless, but hotels dare to sell it for money, which means they are making money from very rich people, because they don’t care about this little money. So they dare to price it like this.
This hotel in Shanghai is also targeted at the wealthy or general high-level and mid-level assets. So he dared to sell a bottle for 42 yuan, because rich people often have different reasons for consumption, so they are willing to spend this money, so he has market reasons for such a high price, reflecting on the incident.
Because the consumption levels are different, the pricing will also be different. It is reasonable if it exists. There must be a basis for people to dare to do this. In fact, this behavior is not logically fraudulent, because Coke's The prices are transparent and everyone knows that if it is too expensive, you don’t have to buy it, so they are not defrauding you. What do you think about this?
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