Traditional Culture Encyclopedia - Hotel franchise - What does MLM mean?

What does MLM mean?

What is direct selling?

A: There are actual products, and personnel do not develop online and offline sales models, and there are no intermediate links.

What is MLM?

A: There are actual products, and people develop online, offline and pyramid schemes.

What is illegal pyramid selling?

A: In the absence of actual products, people have developed online, offline, pyramid and illegal models to restrict human rights and freedoms.

For example, Amway China Company has an up-and-down line, which used to be called pyramid selling, but later changed its name to direct selling. In fact, it is still pyramid selling, which is supported by the laws of China. It's not illegal pyramid schemes.

Although the state has cracked down on it many times, the pyramid scheme, which uses profiteering as bait to deceive others to illegally sell inferior or smuggled goods and evade taxes on a large scale, has become more subtle and harmful today. And there is a tendency to integrate into the underworld and even develop into an economic cult. So, where is the magic of illegal pyramid schemes? A few days ago, CCTV thoroughly demonstrated the complete "black" cheating chain of MLM organization by exposing the training materials of MLM. These textbooks are not only extremely inflammatory and deceptive, but also have many psychological elements, which are extremely tempting and gullible. The chain procedure of teaching materials weaving is roughly as follows: luring newcomers to join MLM organizations can be roughly divided into: making lists, inviting by phone or letter, showdown, follow-up, and finally coercing them to join.

Try to figure out the psychological list

Through long-term cheating practice, MLM organizations have summed up the skills of making lists, which is usually the first part of MLM textbooks.

The so-called list is to find out who can be cheated. The notes of MLM staff wrote: "There are several objects in this, relatives: brothers and sisters; Friends: five classmates-classmates, colleagues, fellow villagers, the same clan, and the same hobbies; Neighborhood category: around neighbors; Other people you know, such as mentoring, comrades-in-arms, etc. " In short, people who are eager to change the status quo are the main candidates for pyramid schemes. Of course, the MLM organization has fully analyzed the psychology of these people.

For example, the analysis of veterans said: influenced by soldiers, their ideas have changed a lot. After returning home, most of them are uneasy about the status quo, want to do something big or are eager to find a suitable job. Farmer analysis said: the key point is to get rid of poverty and become rich. It is unrealistic to expect to grow rich from grain. Poor breeding channels and lack of capital in business. They are eager to find a way to get rich and stand out among their neighbors. It is believed that laid-off cadres: once laid-off workers are left out in the cold, they will have a serious sense of loss. There is also the temptation of migrant workers, knowing that work is not easy, making money is too slow, and they are eager to achieve success. The speculation on the psychology of trapping people reflects the dark psychology and evil nature of MLM organizers who take advantage of people's danger and hit people when they are down.

Clever invitation to set up a scam

After the list is made, the second step should be to invite. Invite others to join by writing or calling. They know that the reputation of pyramid selling is too bad. In the teaching materials, it is stipulated that "three don't talk" is to talk about the company, the concept and the system. In short, don't talk about the truth of pyramid schemes. According to the other person's mentality, specialty, background and other characteristics, just give a sweet temptation. In order to improve the success rate of cheating, even the tone of calling is stipulated in textbooks. The textbook says: when you speak, you should have a high degree of excitement and a high intonation, which is eight degrees higher than usual. Speak quickly, but the language should be clear and the tone must be unambiguous, giving the other party a feeling of trust. There is a mystery in what you say, so that the other party can't look it up. Don't answer each other's questions directly, don't explain your topic in detail, etc.

Moreover, since the MLM organization has now become a street rat, MLM company has also changed many fashionable names when fooling people into joining, such as franchise chain, interpersonal network, online sales, framework marketing, chain sales, "e-commerce" and so on.

Under the deception of the above lobbying and lies, if the other party is persuaded and willing to join, the next step is to pick up the station.

The MLM organization has clear regulations on the whole procedure, even the way of stopping and clothing. Lu Yubao, deputy director of Guangxi Beihai Industrial and Commercial Bureau, revealed that when the pick-up people organized by MLM enter the station to meet each other, they should run a few steps enthusiastically and shake hands first. At the same time, be sure to dress appropriately, for example, when wearing a tie, people will feel that you must have a certain social status.

When guiding new people to get on the bus, tell them to wash their dust first and then have a light meal in the hotel. Let the newcomers feel that this friend is really good and give them a warm feeling before entering the door.

The Devil's Dictionary gives a strange theory.

In order to encourage others to join, MLM textbooks are often filled with many words with strange logic but strong temptation and incitement. In a way, it is tantamount to a "devil's dictionary".

For example, when you are tempted by huge profits, you say: MLM can shorten your success and make you earn money in a year or two that you can't earn for decades. How can I answer you when you say you have no money? Because there is no money, I want you to find a way to earn it. There's another excuse. You said you didn't have time. It is because you don't have time that you earn money in a short time, then concentrate on your life and have more time.

For this evil act of defrauding relatives and friends of hard-earned money, MLM textbooks throw out such a strange theory to excuse them: after all, the money was paid by their relatives and friends, so should the money be earned? I think it should be earned. Because money is earned, it doesn't make much difference who earns it. If the money is printed and buried underground, it will become waste paper if it is not earned.

MLM textbooks even defend lies in this way: lies are not necessarily bad, and sometimes we should even say that the world is beautiful because of lies.

A showdown threatens to turn your face.

No matter how hyped, beautiful lies will always be exposed. The MLM organization called it a "showdown"

The textbook stipulates that the showdown time is 5 minutes before the lecture. At this point, the other party has been unable to get away. After the showdown, there are two situations. If the other party goes to class and is in a daze, the MLM organization will enter the third stage-follow-up. The specific way to follow up is to lock you in the house, and a large group of people will tell you how they got rich.

Lu Yubao, deputy director of Beihai Industrial and Commercial Bureau, said: "When he lives together, he doesn't talk about anything else. He has no TV or newspaper and is isolated from the outside world. So they talked about it, that is to say, how many people we want to develop every month and how much bonus we can get when we develop online. After a long time, our thoughts will be like being possessed. "

If after giving lectures to the other party and following up the main brainwashing work of this pyramid scheme, the other party is still clear-headed and sees through the scam, then the pyramid scheme will change its face: threatening or stalking.

According to relevant sources, if the other party doesn't want to join, the MLM organization will always follow him, go to the toilet and go to the streets, and threaten that if he doesn't pay, he may not be able to leave home. So this means is very despicable. In this case, the deceived person has no choice but to invest in pyramid schemes and then cheat, so the next vicious circle begins again.

In-depth analysis of the "five-level and three-order system" of MLM habit system!