Annual activity plan

Annual event planning article 1 1 purpose

1. 1 Through this activity, we will further publicize the hotel and expand its popularity.

1.2 Further tap potential customers and increase the number of customers.

1.3 Deep fusion of dishes to form a new style of dishes.

2. Marketing objectives

This activity focuses on family consumption groups, especially families with cars (note: during the National Day, all kinds of business banquets and official banquets decreased, while family consumption became the mainstream, especially families with cars, whose parents were either high-income private enterprise bosses, white-collar workers in business circles or mainstay in politics. Usually there are a lot of official activities, which can bring a lot of customers. The main purpose of this activity is to consolidate and improve the group's understanding of Yongjing through this activity, so as to stimulate normal operation.

3. Theme of this activity

"Enjoy tropical beauty and taste green food" ——XXXX's first green food culture festival (note: if Hakka food is provided, Hakka culture can be highlighted as the theme, otherwise marine culture can be the theme)

4. I-word duration

4. 1 is the publicity preparation stage from September xx to September xx.

4.2 The implementation phase started on September xx and ended on June xx, 10.

5. Publicity of activities

5. 1 publicity measures

5. 1. 1 Put up a banner outside the store: "Enjoy tropical beauty and taste green food"-warmly congratulate the opening of the first green food culture festival of XXXX.

"Make new friends and repay old friends" _101October1_101October 8, the Food Festival launched various preferential activities grandly.

5. 1.2 in-store poster

A, poster B, Yi Labao C, hanging pictures

5. 1.3 leaflet (note: it can be distributed with XX Evening News)

5.2 Main contents of posters, leaflets, etc

5.2. Text introduction of1xxxx Ecological Park (which can be simply modified according to the previous contents), main pictures of the Ecological Park, main landscape pictures, address and telephone number, etc.

5.2.2 Main course introduction (omitted)

5.2.3 Promulgation of preferential measures (see 6 Preferential Measures)

5.3 If the theme of the storefront environment layout is Hakka culture, it is necessary to arrange pictures of Hakka folk customs, folk customs, folk houses and eating habits. And essays with Hakka ethnic customs. If the theme is marine culture, it is necessary to arrange pictures of marine knowledge and small handicrafts made of shells and corals.

6. Preferential measures

6. 1 Special dishes, every customer who comes can get a special dish (special dishes should be selected from our golden dishes or key promotion dishes, and there will be no discount after giving them away).

6.2 Anyone who spends more than _ _ yuan can get a membership card of our store (this item needs to be determined according to the Yongjing membership card issuance table).

6.3 Anyone who spends more than _ _ yuan on food can get a bottle of _ _ liquor (because there are many drinks brought by family consumption, it can be combined with suppliers, and the drinks are provided free of charge by suppliers).

6.4 In-store lucky draw, anyone who spends more than _ _ yuan can participate in the lucky draw, and the prize is the Spring Festival (or New Year's Day) reunion dinner with the amount of _ _ yuan (this can stimulate subsequent consumption, and the prize can be designed in several grades).

6.5 Small gifts: According to different Hakka cultures, small Hakka ornaments can be given, and marine culture can give handicrafts such as shells.

6.6 preferential treatment for vehicles (omitted)

Annual activity planning 2 I. Activity background:

The company's tenth anniversary celebration.

Second, the purpose of the activity:

Celebrate the company's 10th anniversary.

Show the company's enterprise spirit of "honesty, dedication, cooperation and innovation"

Through the review of the company's ten-year development, let employees know how the company grew up step by step, reflecting the company's vigorous development vitality; Through refining the company's performance over the years, we will strengthen the belief that employees rely on the stable development of enterprises and make common progress; Through the affirmation of the hard work of employees in the process of obtaining various work achievements, we thank all employees for their unremitting efforts for the glory of the enterprise today.

Three. Activities:

1, "10th Anniversary"-Opening Ceremony

Make PPT and review the development process of the company 10 anniversary (major events, milestones, touching events, etc.). ).

look into the future

Select * excellent employees

2. "Talent Show" cultural performance

The whole company is divided into 8 groups according to departments: electronic workshop 2 groups, machining workshop 4 groups and office 2 groups. Each group performs 1~2 programs (at least 1 program) with unlimited content. In order to avoid the singleness of the program, it is necessary to report the content of the program in advance, give priority to final confirmation, and adopt the principle of "reporting first and then approving" to encourage individuals or free groups to sign up for performances.

Program Awards: First Prize 1 Second Prize 2 Third Prize 3.

3. "Team PK- Treasure Hunt" interactive activity

The whole company is divided into four groups according to departments: electronic workshop 1 group, machining workshop 2 groups and office 1 group.

Each group extracts each group's treasure map through the game (see Annex 1 for the specific game). Choose a team that performs well in completing the task.

Lottery: Before the activity begins, everyone will be given a post-it note with a number written on it, and the corresponding number will be put into the lottery box. Finally, five lucky employees will be randomly selected by relevant leaders, and the lucky employees will get the opportunity to draw the 10 anniversary prize.

Introduction to the lucky draw: There are corresponding prizes on the back of the words "Honesty, Dedication, Cooperation and Innovation", and lucky employees will draw the lottery according to the order in which they are drawn.

Fourth, activity preparation:

1, the company develops the production of PPT.

2. The preparations for the cultural performances of each group.

3. The design of the game.

4. Activity equipment preparation and award setting.

5. Division of labor on the day of the activity.

Predictability of verbs (abbreviation for verb):

1, PPT production: who will make it, the collection and screening of content, etc.

2, how to mobilize the enthusiasm of employees, especially the cultural performances.

3. Attractiveness of activity design and controllability of specific activity links.

4. In terms of personnel arrangement, especially in specific activities, some employees need to participate in the logistics of the activities, understand the process of the whole activities, and ensure the smooth development of the activities.

Intransitive verb budget:

1, site layout

2. Activity props

Step 3: Bonuses

Annual activity planning 3 I. Purpose of the activity

This year marks the XX anniversary of the restoration of the lawyer system in China. In order to better promote the development of lawyers in our city, promote the construction of lawyer culture and publicize the advanced models of the lawyer industry, the annual lawyers association, the annual TV station and the annual evening news jointly launched the 30th anniversary of the restoration of the lawyer system.

Second, the media.

Daqing TV Station, Daqing Radio Station, Daqing Evening News.

Third, the way of publicity.

(1) Daqing TV Station

1, the lawyer's representative or leader, visited the "Citizen Room" live broadcast room. This paper reviews the course of the restoration and reconstruction of the lawyer system and shows the fruitful results of the development of Daqing lawyer industry in the past 30 years.

2. Lawyers' representatives reviewed the course of lawyers' entrepreneurship, development and growth in our city in XX years by means of on-site interviews.

3. Making TV program feature films to reproduce the development course and brilliant achievements of Daqing lawyers.

(2) Daqing Radio Station

1. Conduct a special interview to show the brilliant achievements of Daqing lawyer industry in the past 30 years from different angles and sides.

(3) Daqing Evening News

1, in important pages, through prominent reports and series of reports, comprehensively and systematically publicize the achievements of Daqing lawyers in the past 30 years.

2. Each lawyer assists a legal case and continuously reports the handling of lawyers' legal cases.

(4) Heilongjiang lawyer magazine

1, published a special report on this celebration in Heilongjiang lawyer magazine, with pictures and texts.

(5) "Lawyer China"

1, published a special report on this celebration in China Lawyer magazine, with pictures and texts.

The fourth chapter of anniversary planning, 20xx65438+1October 2 1, is the fifth anniversary of the opening of our hotel. In the five years since the opening of the hotel, with our joint efforts, all the staff are United and forge ahead, and their performance is increasing day by day, which has been praised by many city and county leaders, making Manganese Hotel a bright pearl in Xiushan!

I. Theme of the event:

Warm congratulations on the fifth anniversary of the opening of Manganese Capital Hotel and the triple celebration of Christmas and New Year's Day. Manganese Capital has infinite charm, infinite gratitude and feedback, and infinite friendship between guests and hosts.

Second, the purpose of the activity

On the occasion of the 5th anniversary celebration of the opening of our hotel, namely, Christmas Day on February 24th, 65438+and New Year's Day on October 24th, 65438+1New Year's Day, with the help of the intersection of the 5th anniversary celebration, Christmas Day and New Year's Day, we will expand the hotel's popularity, establish the hotel's image to the outside world, strengthen the emotional ties with business customers and brother industries, further enhance the influence of Manganese Capital Hotel in Xiushan area, stabilize and consolidate old customers, and carry out emotional marketing and training.

Three. Activities require

1, festive scene layout, the whole set off a relaxed, cheerful and lively atmosphere. Pay attention to the grand, generous, simple and festive atmosphere. 2. Hotel anniversary planning scheme. Closely combine celebrations, Christmas and New Year's Day to decorate hotels and venues.

Four. Activity content

1. Invite Brother Group, major hotel customers, old customers and cooperative guests to attend this anniversary celebration.

2. The art designer of the marketing department is responsible for the whole process of taking photos, marketing customers, new and old customers, guests of various brothels and sponsors.

3. Layout of the internal and external environment of the hotel.

The fifth anniversary celebration of the hotel will be held in the multi-function hall of the hotel.

5. Each department of the hotel organizes programs by itself (4 in Marketing Department, 4 in Human Resources Department 1, 2 in Finance Department 1, 2 in Leading Group, 2 in Engineering Department 1, 2 in Front Office Department, 3 in Catering Department, and 2 in Housekeeping Department), friendship programs of brotherly friendly units, interactive friendship programs between guests and hosts, celebration gratitude feedback lottery activities, and on-site appraisal and commendation activities.

6. Hotel drama performance.

7. Hotel leaders and department managers are on-site judges (specific personnel are designated by the Human Resources Department).

8. On-site awarding guests (hotel leaders).

9. Award-winning essay speech (I am a native of manganese), and comment on the third prize and the first prize (cash prize 300 yuan, cash second prize 200 yuan, cash third prize 100 yuan).

10, grand prize of literary performance appraisal, 1 first prize (cash 600 yuan), 1 second prize (cash 400 yuan), 2 third prizes (cash 200 yuan) and 3 third prizes (cash 100 yuan each).

1 1. Anyone who participates in the prize-winning essay speech will be rewarded with 50 yuan (applicants before the deadline 10).

12, guests' live lottery (prizes can be food and beverage coupons, room coupons, recreation department coupons, Christmas celebration mascot gifts, etc. ), there are 1 grand prize, 1 first prize, 200 yuan dining vouchers, 2 second prizes and 3 third prizes for 98 yuan entertainment vouchers.

Xx。 When the hotel judges outstanding departments, teams, employees and management personnel, it can be awarded by the leaders of Manganese Capital on the spot at the celebration (the specific prizes will be awarded according to the bonus system of the hotel), which can also be carried out at the end of the year and decided by the leaders.

Five, the hotel's internal and external environment layout

Electronic display content:

1, warm congratulations on the fifth anniversary of the opening of Manganese Hotel! Celebration, Christmas and New Year's Day are triple celebrations!

2. The prologue of "Five Years Thanks for Manganese" promotion month has been started, please come!

3. Dream City Hotel sincerely thanks friends from all walks of life for their support and love!

Sixth, the venue layout

1. If the celebration is held at Christmas, the hotel lobby will be decorated with Christmas trees, various Christmas stickers and ribbons.

2. Balloon colored doors are placed at the entrance of the multi-function hall.

Seven. Activity arrangement (activity flow of celebration association)

1, 65438+February 24th 18: 00— 18: 30 celebration launching ceremony. (Leaders speak, guest representatives speak)

2. 18: 30-22: 00, cultural performances, on-site awards, etc. (See detailed program list for specific process)

At 3.22: 00, after the party, all managers escorted the guests out of the store.

Eight. budget

1. The existing cash reward in the plan is 2800 yuan.

2. Excellent managers, employees and teams of the hotel are rewarded. (According to the hotel reward system, this can be done at the end of the year)

3, various small gifts, Christmas celebration mascots and other gifts 500 yuan.

4. Guests will draw a lottery on the spot. (Free standard room 228 yuan per night, voucher 550 yuan, third anniversary gift)

5.500 yuan will be arranged in the store and at the venue.

The total cost is about 6000 yuan.

Nine, advertising

1. Make a simple leaflet. (internal formula)

2. The Marketing Department sends an invitation. Loyal customers, sponsors, friendly units, etc. )

Put a sign welcoming water in the hall.

4.LED display.

Activity theme: 17 years of rain and wind, enjoy its birthday.

Activity background: In the new semester and new journey, the Love Society has gone through 17 years of ups and downs. In order to celebrate the birthday of the Love Society, enhance the feelings among the members, and at the same time leave good memories for the old members who are about to leave, let's get together on the beautiful cool river and enjoy nature.

Event leader:

Chief planner: Qin, Qin Jingqiong

Step on the spot: Mo, Tang, Tang Kejuan, Lin Hongjia

Food and necessities procurement: Tan Xiaolian, Long Xiaoling

Party leaders: Mo Chunli, Mo.

Activity content:

Before the event: the person in charge counts the number of participants, the person in charge of purchasing buys food and necessities according to the situation, the person in charge of stepping on the spot is responsible for contacting the place and stepping on the spot, and the person in charge of the party is responsible for the party arrangement.

During the activity: 1 1 gather in front of the red house, the person in charge will count the number of people, and then take the bus in four teams (bring your own change and don't fall behind) to reach the activity destination. Upon arrival, the general manager arranged to set up tents, collect firewood, cook and so on. After dinner, there is a free activity, then a party, and then a midnight snack. The next morning, I can go back to school after breakfast.

After the activity: the person in charge leads the team back to school.

The plan to go to Liangfengjiang:

Route 1: Take the Second Ring Road from Medical University and get off at the intersection of Baisha Nanjian, then walk 100 meters and transfer to bus 30 1 to reach Liangfengjiang.

(Second Ring Road 2 yuan/person, 30 1 Road 3 yuan/person, bus to Chaoyang Square 1 Yuan/person, round trip *** 10 yuan, ticket 36 yuan/person, 46 yuan).

Shopping list: lighters, corn kernels, fresh-keeping bags, cakes, realgar, rice, glutinous rice flour, pork, salt, vegetables, chopsticks, melon seeds, oranges, carrots, chicken essence, soy sauce, avocado, noodles, chopped green onion, ginger, eggs, paper towels, brown sugar, peanut oil, Chili powder, dumpling skin, cabbage and lotus root.

Party flow:

1 Opening remarks by the host

2. Speech by the Standing Committee and Chairman

Three old members of the Standing Committee spoke.

All the members sing a birthday song together.

5 program performance begins

6 programs interspersed with games

7 all members interact and communicate.

8. Relevant personnel shall do a good job in health.

Article 6 of the annual activity planning 1. Activity background:

Since mid-September, consumers' purchasing power has been relatively weak in a year. This month's goods are in the stage of discount clearance, and autumn goods will be listed one after another, and all businesses will launch corresponding promotional activities. This month is the off-season of sales, and consumers' desire to buy is generally not strong, but our anniversary can stimulate the market and promote sales through a series of promotional activities. Increase sales revenue through celebration activities, visit old customers, and further enhance the reputation of shopping malls.

Two. Activity theme and content introduction:

With the theme of "Ten Years' Progress Together", the celebration will review old customers, benefit consumers, let consumers feel the culture and service of the enterprise, and put forward valuable opinions on the service of the enterprise. Enhance the company's image in the government and consumers. Promotion time: It is divided into three stages: the first stage: the forecast period (September 20xx1-September 7 of 20xx) and the second stage: the implementation period (September 8 of 20xx-September 20xx 14). Through the first stage of the forecast period, thank customers for their strong support to department stores for many years and avoid the pre-celebration period. During the second phase of implementation, various activities were launched to really give back to customers and celebrate the tenth birthday of the department store with them. Not only has the sales volume been greatly improved, but it has really benefited all customers.

Three. Specific content and implementation of activities:

During the celebration, all employees of the department store wear the department store anniversary badge, which can better let customers feel the quality service of professional department stores in the department store.

The first stage: (9. 1-9.7) Announce the information of the store celebration notice period to consumers through newspapers, radio, in-store posters and other media, so that consumers will have a great desire to buy and increase sales.

1, VIP discount priority: from September/kloc-0 to July, VIP users will have special activities, and some goods in the store will be fully discounted. All VIP users can spend money in the store with VIP cards, and * * * will experience the happiness of department store celebration. Mainly to avoid too many customers during the celebration, leading to VIP users unwilling to patronize, thus reducing the sales of department stores. Special time for VIP celebration: during the celebration week, VIP card users can enjoy Park Jung Su-free sales activities one hour after closing the store every day. owner

If there are too many customers during the day, VIP users will be reluctant to patronize, which will reduce the sales of department stores. This form can avoid the above problems.

2. Lucky Turntable: Lucky Turntable will be launched during the warm-up period to stimulate customers' consumption and increase sales with preferential measures. During September 1-7, customers who arrive at the store on the hour every day (limited to 20 minutes) can turn the turntable once, and according to the discount indicated by the pointer, customers can get the corresponding discount amount.

3. Ordering colorful autumn clothes samples: A department store autumn clothes ordering meeting was held on the fifth floor of the department store. Through the large-scale commodity ordering meeting, we not only contacted each other's feelings, but also laid a good foundation for the supply of autumn products.

The second stage: (9.8-9. 14) In the previous stage, consumers eagerly participated in it through a lot of publicity in newspapers, in-store posters and other media. At this time, it is necessary to increase the publicity of the day's activities and let all consumers "move".

1, long live the discount: all products are sold at 6-20% discount in grades.

2. Send all kinds of small items such as washing powder 100.

3. Low-priced area, limited time to snap up: limited time to sell by time and by product will help solve the problem of dead ends and let the goods in all corners of department stores be better displayed. For example, some shoes are sold in a limited time from 8: 30 to 9: 00; 12: 00- 12: 30 Some women's dresses are sold in limited time; 15: 00- 15: 30 Some men's wear are sold for a limited time; 18: 00- 18: 30 Some leather bags are sold in limited time.

4. Big Lucky Roulette: On the 8th anniversary, the big lucky roulette was held in 10: 18, 14: 18, 17: 18 respectively. At this time, customers who come to the department store have the opportunity to turn the big lucky wheel, and customers will turn the big lucky wheel.

Four. Result evaluation

Summarize the success and shortcomings of this celebration, calculate the sales growth of shopping malls, pay a return visit to customer satisfaction, and provide experience and reference for the next event.

Annual activity planning 7 I. Promotion objectives

1. Advocate a culture in the whole city to make golf consumption enter the homes of ordinary people.

2. Establish a good corporate image of Jiahui Golf Club and make Jiahui Golf Club synonymous with Changsha golf culture.

Second, the promotion principle

Many factors should be considered in the formulation of promotion, the core of which is the target market. According to the analysis of market opportunities and industry situation, combined with the situation of Jiahui Golf Club, the following planning principles are determined:

1, advocate fashion consumption and start with culture.

"Golf no longer belongs only to aristocratic life, but has become an elegant leisure way", "There are rich cultural connotations behind the beautiful swing" and "It is our unshirkable responsibility to further tap the cultural resources and wealth of golf". Golf is a culture. Let's start with Jiahui Golf Club.

2. The key breakthrough is to establish the brand image of enterprises and products and advocate Changsha culture.

Third, the formulation of promotion strategy.

(1) target market selection

Select the target market correctly, define the service object and service content of Jiahui Golf Club, and understand the different demand characteristics of consumers through market segmentation. In the last consolidation and promotion plan, we have classified and studied the target market, so I won't say much here.

(2) product selection

1, tangible products

According to the current situation, a new product mix will be formulated as soon as possible to meet the needs of various target markets.

2. Intangible products

Including the overall corporate image, indoor environment layout, mural style deployment, environmental music layout, overall cultural style and cultural characteristics of Jiahui Golf Club; The service and polite language of the waiter will play a key role.

(3) Promotion principle

1, using various forms of advertising to promote enterprises and products. Magazine advertisements, outdoor advertisements and mail advertisements mainly aim at the anniversary celebration of Jiahui Golf Club. At the same time, the company's image is promoted through email advertisements, and soft advertisements (knowledge articles) are widely used to show the cultural characteristics and golf culture of Jiahui Golf Club, deepen the positioning of golf culture in the market target, and recommend the brand of Jiahui Golf Club to the audience.

Advertising promotion is divided into three steps:

The first step: advertising is invested in the early stage of the celebration, and the frequency of advertising expenses should be high, giving consumers the feeling of a strong brand.

Step 2: invest in the celebration day, including the planning of the anniversary celebration. In addition to its own arches, balloons and banners, we will increase some activities that can encourage everyone to participate, live interaction and cocktail parties, expand the well-known scope of enterprises and deepen the impression of consumers. Enhance the influence of enterprises by means of special celebrations.

Step 3: After the celebration, the daily advertising investment takes the festival or new service as an opportunity. Actively carry out various activities, do a good job in public relations with large and medium-sized western restaurants and high-end hotels, and hold various special activities and pick-up competitions.