Wolf marketing, how to expand the scope of market influence?

Only the strong can survive now, especially in the field of marketing. Wolves can survive in a dangerous environment because of their unique wolf nature, so should marketers, and use their unique wolf nature to open up markets.

In 200 1 year, the brand del floor founded by Rujiyong was established. After more than ten years' efforts, Del Group currently has the largest production scale and capacity in Asia and the second in the world, and its annual sales area exceeds100000, ranking the top two in the domestic wood board industry. The reason why we can achieve such good results is that the Del people have expanded the floor market step by step by relying on the wolf's innate keen sense of smell and quick action.

I like bright yellow You Jiyong, deeply rooted in his quiet personality. At the same time, he never stopped thinking and kept up with the changes of the times. His silence allows him to make quick and accurate judgments when facing risks, act immediately and be fearless in the face of pressure. Therefore, You Jiyong's writing style in marketing operation is brilliant: in 2002, he invited Rosamund Kwan, a famous Hong Kong film star, as the ambassador of Der image; In 2003, he boldly signed Beckham, Cristiano Ronaldo and Zidane, the six giants of Real Madrid, as international ambassadors of Der. In 2005, he even pushed down the advertisement of CCTV special weather forecast 1+ 1.

In an instant, the heat of Der swept through every corner of China in the shortest time. You Jiyong carried out a series of attacks. After taking the lead in launching the humanized and personalized high-fidelity double-lock floor system representing 2 1 century, you not only applied for and obtained the national patent, but also affixed the "Der" sign on every floor produced by the original factory of Del Company, and promised fifteen years of quality guarantee. Similarly, the direct selling mode of "franchise chain" is adopted in the marketing network, and the products sold are guaranteed nationwide, thus realizing the concept of "global networking".

In this way, after careful consideration, although every decision will have unexpected risks, Del marketers quickly and ruthlessly seized the development opportunity, and gradually Gendre entered thousands of households.