Traditional Culture Encyclopedia - Hotel franchise - What do you think of the phenomenon of ostentatious tourism?

What do you think of the phenomenon of ostentatious tourism?

After the National Day holiday, the term "fashion tourism" came into public view. "Staying in a daze in a hotel", "staying at a B&B and playing with mobile phones" and "traveling in a small 18th-tier town without any strategy" have become true portrayals of some people's vacations. The "fashion-style travel" of "lying somewhere else" or "playing with your mobile phone somewhere else" that I used to sneer at has become really popular during this year's National Day holiday. (Oriental Network, October 23)

This method is completely different from the previous tourism: they do not join in the fun, do not go to popular cities and Internet celebrity check-in places, the public prefers to choose an unknown destination for vacation, Staying in a hotel and eating takeout is quiet and relaxing. As a result, some unpopular cities have come into public view. Intentionally avoiding the crowds, "disguised tourism" obviously opens up another way of leisure.

Regarding this phenomenon, some commentators believe that it reflects that young people’s travel "taste" has changed and they no longer favor popular scenic spots; some people disagree and regard it as a temporary change under normalized epidemic prevention and control. Some people believe that this phenomenon is not worth making a fuss about; some people interpret that this is a change in the tourism "track", which heralds the coming of an era of major changes in the tourism industry.

In fact, some tourists go to non-popular small tourist cities to check in. This phenomenon has already existed. This aspect benefits from the continuous improvement of infrastructure in small cities. For example, many small cities now have high-speed trains and even airports, and the hotel conditions are not inferior to those in popular tourist cities, with better cost performance. On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some Niche attractions with good value for money can be noticed and "planted", and then have the opportunity to attract some tourists to check in offline.

The popularity of "show-up tourism" has brought multiple revelations. Enlightenment 1: It is a general trend for Chinese people to diversify their travel concepts and leisure methods. From group tours of cultural monuments and famous mountains and rivers, to free travel, self-driving tours, and "budget tours"; from in-depth tours, adventure tours, rural tours, to peripheral tours, "micro tours" and "casual tours", this is Specific manifestations of trends.

Revelation 2: It will become increasingly difficult for popular scenic spots to rely on "resting on their laurels" and "resting on their laurels". During every holiday, some popular scenic spots are crowded with people, have poor experience, and have low consumption value for money. They are being criticized by more and more tourists (especially young people). "Shoddy tourism" means they express their displeasure and "vote with their feet." A way worth pondering.

Revelation 3: Less popular cities (regions) also have great potential to develop tourism. As the infrastructure of some small and medium-sized cities continues to improve, the original tourism resources have not been over-exploited and commercialized, and the original customs and customs have become more and more attractive. In addition, they have the advantage of being a latecomer, which has greatly enhanced the development of tourism. confidence.

From this point of view, the parties concerned should neither turn a blind eye nor make a fuss about the popularity of "shoddy tourism", nor should they label it as "online". Instead, they should keep a clear mind and act solemnly. We must grasp new trends, target new demands, integrate resources according to the trend, introduce new products according to local conditions, and provide more attractive leisure products for the tourism market.