Behind Ding Zhen is the low-key efforts of a poor county.

For half a month, Ding Zhen, a Tibetan boy named Tian Ye, has put on a series of wonderful performances on the Internet with the momentum of getting six hot searches every day.

First, I was photographed buying instant noodles on the road, and I continued my hot search; After that, the official micro-war was popular all over the network; The latest news is that he has signed a contract with the local tourism bureau to become Ganzi's tourism image ambassador.

Ding is really popular, and the biggest beneficiaries are of course Ganzi Tibetan Autonomous Region and Litang County.

According to Ctrip data, from1October 20th to1October 30th, the search volume of "Litang" soared by 620%. In addition to tourists from Sichuan province, tourists from Guangdong, Shandong, Yunnan, Jiangsu, Beijing, Chongqing, Hunan and Henan are all searching for Litang.

What you may not know is that Ding Zhen is not lucky in Litang, but lucky Ding Zhen is backed by Litang.

Atypical Kangba people

In Tibetan areas, if you meet a man with rough and brave appearance, tall figure, bright eyes and bronzed skin, it must be the legendary Kangba.

Kangba people refer to Tibetan men who live in eastern Tibet and use Kangqu dialect. Kangba people have become the object that tourists are keen to capture because of their bohemian, deep and gentle appearance.

Because of him, a new word "sweet wild child" was born on the Internet-"at first glance, the wildness that comes at you makes you feel like a wolf" and "then melted by his clear eyes and shy smile".

For a time, Ding Zhen became synonymous with Kangba man. People are full of curiosity and imagination about his exotic characteristics: is a Kangba teenager who has lived in Tibetan areas for 20 years made of blue sky, white clouds, mountains and snow?

In fact, Ding really looks like a typical Kangba person. He doesn't have the heroic spirit of Kangba man, revealing a shy and pure youthful atmosphere.

Before, Litang had consciously excavated Kangbaman's "beauty" resources. As early as July this year, Sichuan Ganzi Cultural Tourism Festival held the "Most Beautiful Kangba Man Selection Competition" in Litang County, Ding Zhen's hometown.

The conditions of the selected Kangba men are good, but unfortunately they are not popular. The Kangba people pushed by Litang County didn't arouse much splash, but Ding Zhen, who looks less typical, became popular.

The most beautiful Kangba man, every body is tough. /Tik Tok, the most beautiful Kangba man in Litang

According to the previous script, Ding Zhen will sign a contract with MCN company, settle in various platforms, become a red man with goods, and enter the rapid realization link. But no one expected that the local tourism investment company went directly to Ding Zhen's home, persuaded Ding Zhen's father and signed Ding Zhen.

In a blink of an eye, Ding Zhen became a regular employee of a state-owned enterprise, with a fixed salary and five insurances and one gold every month. Many people are saying that Litang received the first traffic in China with a salary of 3,500 yuan, which is really a good deal.

The benefits are visible to the naked eye. According to Qunar. com. Com data, as of June 25, 2008, the hotel reservation volume in Ganzi area increased by 89% compared with the same period of last year, of which 165438+ 10/7 became the first growth peak, and the hotel reservation volume on that day increased by1160 compared with the same period of last year.

In the following week, the daily booking volume of hotels in Ganzi area also maintained a year-on-year increase of more than 1 times. At present, Litang has become a dark horse destination for New Year's Day tourism.

Everyone says that Li Tang is blessed.

Dingzhenbeihou

It is a poverty-stricken county that struggles silently.

Starting from Chengdu, take the 3 18 national highway to the southwest, pass through Kangding city, climb several mountains with an altitude of more than 4,000 meters, cross the Zheduo mountain pass where it doesn't snow all year round, and reach Litang county.

Litang County is located in the southwest of Ganzi Tibetan Autonomous Prefecture, Sichuan Province, 654 kilometers away from Chengdu, the provincial capital, with an average elevation of more than 4,000 meters, and has the reputation of "the highest city in the world".

It takes 8 hours to drive from Chengdu to Litang. /Map Knowledge Bureau

Its last popularity was attributed to the poet Cangyang Jiacuo. "Crane/Please lend me your wings/Don't fly too far/Bypass Litang and come back." "Litang" in the poem refers to Litang County today. According to legend, there is a woman attached to Cangyang Jiacuo in Litang, but she has never set foot on this land in her life.

In 20 12, Zhao Hui, a college graduate, came to Litang county from Chengdu along the 3 18 national highway. He set foot on this land for the first time, carrying a suitcase and a vague and passionate dream of "supporting the border".

Recalling coming here for the first time that year, Zhao Hui said, "The environment is particularly poor, and the streets are full of pigs, dogs and cows." He remembers that there was only one middle school in the county at that time, with only over 50 students.

Bad weather is a very important reason for the slow economic development in Tibetan areas. /movie "Gon Rinpoche"

According to the Poverty Survey in Litang County, Sichuan Province published in 2006, the dropout rate of local primary school-age children is nearly 14% due to the habit of herdsmen living on weeds.

Zhao Hui said, "At that time, many Tibetans didn't have the consciousness to send their children to school." . So are Ding Zhen's parents. After signing Litang Tourism Investment Company, Ding Zhen's father's first reaction was "Is there no need to make money at home?" His mother's reaction was "No one at home is herding cattle."

Ding Zhen, 20, has never been to school and can't speak Mandarin, let alone write Chinese characters. We can probably imagine Ding's real life 20 years ago-except grazing on the mountain and picking Fritillaria at home, the rest of the time is probably riding with friends and staring blankly on the big lawn.

It seems that Ding Zhen is really "like a wild and shy little wolf king, like the moon in the grass, and like the leader of the tribe when night falls ..."

Lying on the grass all day sounds too extravagant. /time difference island

Behind the beautiful imagination, there may be cruel reality.

In fact, not long ago, Litang took off the hat of a poor county. For a long time, Tibetans here have generally lived a poor life. The other side of Litang County's reputation as a "high city in the world" means bad climate and hard living conditions.

In Litang, Ding Zhen's family made a living by raising livestock and digging up Cordyceps and Fritillaria, which was actually the life of Tibetans in Litang for many years.

The 2006 Poverty Survey in Litang County, Sichuan Province used the word "a long way to go" to describe the local poverty problem. According to statistics, in 2000, 96.75% of the total rural population in Litang County was almost in absolute poverty.

Limited by the harsh natural conditions, Litang agriculture is difficult to develop. For a long time, Tibetans have lived a mixed life, with no clean rice, no sanitary water and no pine oil for lighting. In the local poverty relief office, there is a well-known story: a "well-off family" with 70 or 80 yaks was frustrated by a snowstorm in 1997, and it was difficult to restore the vitality of production and life during 10.

Litang recently withdrew from poor counties.

On the other hand, the paradise-like environment of Litang is the basis for people to imagine Ding Zhen's fairy tales as princes.

Looking at the whole Ganzi area, it is an endless paradise-like tourism resource. There are not only Shenni Snow Mountain, a sacred mountain of Tibetan Buddhism at an altitude of 6,204 meters, but also Shenni V Line, which is known as a god-class hiking route. Along this route, you can see the mountain and sea feast, Rizhao Jinshan, the reflection of snow-capped mountains, and the boundless beauty of mountains and flowers.

Natural tourism resources are abundant, and developing tourism is the best choice for Tibetan areas. But compared with the popularity of Lhasa's holy land, it is still little known here.

It is not an exaggeration to call Litang a fairyland. /Phoenix Travel

Just a week after Ding Zhen became popular, many people predicted that Ding Zhen would soon disappear from public view like Xiao Wu and Ma Xiaoyun, which were once popular. Surprisingly, however, this poor county town, which just got rid of poverty, quickly seized the traffic with a "quick and accurate" attitude.

First, Ding Zhen immediately signed a contract to open Ding Zhen accounts on various platforms and operate in a young and lively way; Later, he planned natural and attractive documentaries such as Ding Zhen's World.

According to the documentary shooting team "Time Difference Island", Litang's media team at that time repeatedly stressed the need for "no travel videos" to show the real Litang from Ding Zhen's perspective.

It seems incredible that such a thing happened in a Tibetan county that just got rid of poverty.

Under a Weibo exploded by Ding Zhen, Zhao Hui, who has been teaching in Tibetan areas for 8 years, commented: "A coincidence that surfaced is behind the silent preparation of countless grassroots personnel."

Behind all the coincidences, maybe they are prepared.

Ding Zhen may be forgotten.

But Li Tang will be remembered.

After Ding Zhen caught fire, Du Dong, general manager of Litang Tourism Investment, was so anxious that he couldn't sleep for several days.

"We don't want Ding Zhen to be a flash in the pan. We must consider Ding Zhen's long-term development, gather everyone's enthusiasm for him, and let it flow longer like a flood. " Li Tang is cautious about Ding Zhen's wave of traffic falling from the sky. "It is not easy to catch fire in a small place at a time."

After Ding Zhen became popular, Litang County Media Center quickly customized a Litang travel guide. /@ Litangrong Media Center

In fact, in order to wait for this once-in-a-lifetime opportunity, Litang has made too many preparations.

After the Ding Zhen incident, the information of "Ganzi 70th Anniversary Celebration, all tickets for 67 A-level scenic spots are free, and the accommodation is half price" spread on the Internet. In the circle of friends, many people sold their air tickets, saying that they would lock Litang on New Year's Day this year, "to realize the wish of meeting Ding Zhen".

In fact, as early as before Ding Zhen's explosion, Litang had already announced the news, which means Litang has been trying to promote tourism since it got rid of poverty.

Subsequently, the name "Litang" quickly aroused people's other Internet memories.

Since June 2020, Weibo writer Da V Sanggege has frequently received some photos of scenery and food. At first, she thought it was just the daily sharing of ordinary readers. After a while, Sanggege couldn't help asking each other. It turns out that this 92-year-old girl is the first secretary of a poor village in Sichuan.

Because she always carries a backpack at work, this female secretary is also called "backpack secretary" in the local area.

In addition to introducing the local scenery, the "backpack secretary" will also mail her some local plateau specialties: yak meat, green radish, chrysanthemum, Fritillaria, Lycium barbarum, Tibetan incense, Tibetan bath herbs, wild mushrooms, yak milk sandalwood soap and yak milk lip balm, and the packaging will be mature.

The other party will also communicate with her the difficulties encountered in poverty alleviation: the poverty alleviation work in the plateau is complicated and manpower is often insufficient. In addition, the "backpack secretary" also wants to upgrade the packaging of specialty products and how to improve the local mailing time and postage.

Sanggege was shocked and moved. 1992 A young girl is changing her hometown in this way. Finally, Sanggege simply said, "I won't send other advertisements on June18 this year, so I will promote them to you."

A special product map sent to Sanggege by "Backpack Secretary".

This young backpack secretary is Ren Min, the first secretary of Rucun Village, Zhuosang Township, Litang County, Ganzi Prefecture, Sichuan Province. Litang County, namely Dingzhen County.

Many people will think of the Kangba men's beauty contest, which is not popular. According to the local media staff, "it has been planned to create an IP image of Kangbaman, develop cultural and creative derivatives, build a film and television base, and drive the cultural tourism experience". In other words, the assembly line is ready.

Although the real Kangba man failed to catch fire, Li Tang waited for Ding Zhen.

The reason why Litang responded so quickly came from the original arrangement plan for the follow-up of the Kangba men's beauty contest at that time, and it could be applied as soon as possible after the iteration. This may show that before Ding Zhen, the poverty alleviation cadres in Litang County were completely familiar with the operation of the Internet.

In the dialogue between "Backpack Secretary" and Sanggege, they also revealed the packaging, promotion, operation preparation and even express delivery of local agricultural special products, which they had long thought of. This may indicate that Litang has made a complete set of basic preparations for live broadcast and launch around June at the latest.

Litang's series combination is so good. /@ Litang Ding Zhen

From a poor county where people don't have enough to eat to a county where internet celebrities have kept up with the popularization and operation of the Internet, we can boldly imagine what happened in the middle.

The words of Zhao Hui, an educator who has worked in Litang for 8 years, may provide some basis for imagination.

He said that over the years, 70%~80% of the students who graduated from Litang two middle schools have chosen to go back to their hometown to work. Most of the students in his 20 12 zone have come back to work. On the one hand, Litang is getting better and better, on the other hand, they have a simple love for it.

Zhao Hui is in a middle school in Litang. /provided by teacher Zhou

Perhaps the most significant thing about the Ding Zhen incident is that through Ding Zhen, a Kangba person, people saw the silent efforts of a poor county and the goodwill of all participants.

According to the laws of the Internet, Ding Zhen may not escape the forgotten fate. But this pure and wild place will be remembered from now on. This is the best ending.