[25] How to change from new elements to new species

1. How to make use of the new elements that are not generated by the iteration of industry experience, but refer to the new elements of cross-industry to make the original products become new species.

2. New element 1: Find a good location in the physical space.

Three Elements of Internet Commerce: Product, Traffic and Conversion Rate

Four elements of physical commerce: product, space, flow and conversion rate.

Yaduo example

Atour Hotel Management Company:

1) Define the quality of service of Atour, including but not limited to software and hardware requirements;

2) Provide the decoration scheme of Atour vision system;

3) General manager of export and human resource manager of each hotel;

4) Training and assessment for all employees;

5) The whole network opens the Atour network reservation channel to inform the landlord to settle the hotel income items in time;

6) Carry out image promotion and public relations publicity for the brands and stores of Atour.

Landlord:

1) There are many requirements for finding a local house suitable for opening a shop. Lot, location and rental price are determined by the landlord;

2) Decorate according to the decoration scheme to be provided;

3) Recruit all employees of the hotel except the general manager and HRM, and settle the salary in time according to the assessment standard given by Atour;

4) Pay all expenses incurred by renting, decorating and hiring personnel in advance.

Synergy: mutual empowerment.

3. New element 2: Change "consumer" into "consumer"

Crowdfunding:

1) The number of participants is wider.

2) In addition to the investment income, investors who participate in crowdfunding can also obtain the corresponding level of hotel consumption rights.

3) The most enthusiastic supporters of crowdfunding are users and loyal members.

The "consumer" model has become the most important ally of Atour brand expansion.

Traffic Innovation: Crowdfunding, Consumers

4. New element 3: IP hotel

IP is an emotional departure, a scene, and a flow.

Yaduowu hotel

1) community activities

2) Reading space

3) E-commerce scenario

Make use of Wu Xiaobo's brand scene and the built community traffic to optimize the occupancy conversion rate.

Lot brings its own traffic and IP brings its own traffic.

5. Element 4: Scene e-commerce

You can buy everything you experienced in Atour.

6. User experience: Hotel is still a hotel, but it has actually become a new species, because traffic patterns, financing channels and income sources have all changed.