The case of excellent business plan is explained in detail, and the success is clear at a glance.

Earlier, I introduced the core content module of a business plan and what should be paid attention to in its presentation.

Then in this content, we will show you the structure of a business plan through two cases.

The first case comes from Airbnb.

I believe many friends should know that it is a company that enjoys space. It is as famous as Uber in the world and enjoys a leading or representative position in the economy. They like many houses and host families all over the world.

After less than ten years of development, their market value has now surpassed many global hotel industry leaders, and they may be the second largest company in the world, next only to Marriott and SPG Starwood Group.

So let's take a look at this BP.

This BP comes from the early days of Airbnb and is also a financing BP of its Angel Wheel. This BP is exquisite, but its performance is also very standard. Let's have a look.

The first page, BP, explains what we do in one sentence. We are air mattress. Broken chest, this is the first point.

Second, we will directly state some demands and pain points of the current market.

At present, the problems that our tourists have when traveling and staying are: the price is relatively high. The hotels we stayed in were all standardized, so it was difficult to experience the local customs. Many landlords have a lot of idle houses, so how can we generate value?

Because this is a bilateral demand, both sides have pain points.

Then the third page will tell you how I solved this problem.

I can save money for users and make money for the landlord through this solution, and then you can experience the local customs during your trip.

So after we tell you this demand and solution, we want to tell you how big the market is.

We use two pages to tell you the size and future prospects of this market.

Then we will tell you in detail what form my product is. We will tell you all the pages of the product and how we can solve this problem.

It will also tell you how we make money and what our business model is like. We have very good business expectations for the future, and I will also tell you what my promotion plan and planning are for the future.

Who are our competitors in this market? Compared with them, what are our characteristics and advantages?

And the people who make up our team, which module are they responsible for, and where are their own experiences? What is the value of our realization of this project?

Then we said that in addition to the data of this operation, we also have some media reports on us and user feedback.

Next, I will tell you how much money I need to raise to achieve this goal. This is my financing condition.

This is a very clear and simple business plan.

Next, let's look at an old venture capitalist, Sequoia Capital, and their recommended business plan template. This template is also very clear and can be used by you.

Then let's take a look at this content of Sequoia Capital.

First of all, it is also a description of what to do in one sentence, a description of the project.

Second, what are the pain points and problems of the current target users? What are the solutions to these problems today? What can be improved?

Then the third question is how do we solve this problem? Our value lies in.

We show specific products, specific scenarios, and then tell him why it is better for us to solve this problem now and how big our market is.

What is our analysis of competition, how to develop our products, and what is the development path of our products? What is our profit model, our pricing, our sales and distribution.

Finally, who will do this in my team, we will add some financial expectations.

This is a very concise business plan of Sequoia.

Of course, we can make some adjustments to the logic of this template of the business plan.

You can refer to this logic in the content of our business plan. This kind of logic will make people who read this business plan have a kind of coherence and logic of thinking, and it is easier to read your business plan like a story.

All right, that's it. This is the end of our whole series of business plans.

In this series of contents, we have spent a short space in each section to tell you how to write a good business plan, what is its content, what is its presentation form, and what are the specific cases.

If you encounter problems or difficulties in the process of writing a business plan, you are welcome to communicate with us.

I hope this series of content can provide you with a lot of valuable content, help you write a very good business plan, so that you can get your financing as soon as possible and realize your entrepreneurial dream as soon as possible!