How to choose a hotel location without making mistakes? It is enough to read this article.

I remember a hotel predecessor said this when talking about the three elements of a hotel: "The first is location, the second is location, and the third is location." This shows the importance of location to the hotel.

If one thing wants to succeed, it must conform to nature and must be "in the right place at the right time." The right place here is the right place.

Not to mention how important the hotel location is, but to say where people are born and where they choose to develop their careers will often determine a person's life fate to a great extent.

How to choose a hotel location? I think it can be summed up in one sentence: make the right hotel in the right place.

It's easier said than done. The author has come into contact with many means and methods of choosing addresses, some of which are ridiculous and some are wonderful.

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Hotel and geomantic omen

Maybe it's because people's lives are getting more and more comfortable. Many people will ask Mr. Feng Shui to see if it is suitable when building houses, buying shops and decorating offices.

Not to mention building hotels, most of the owners who invest in hotels are rich families. The owners I have contacted, whether state-owned or private, rarely do not invite Mr. Feng Shui before building hotels.

Feng Shui is a science. Because it is handed down from one family to another, few people really understand Feng Shui.

There are two kinds of feng shui masters. It's mysterious and weird, and what they said is groundless. They can be called yin and yang masters, also known as fortune tellers, and cheat money for a living.

There is also a well-read, proficient in astronomy and geography, familiar with folklore, environmental science, architecture and other knowledge. This kind of person can be called a master of Feng Shui.

Site selection is to choose an excellent geomantic treasure-house that can help people prosper and make future generations rich. Hotel location belongs to the category of architectural geomantic omen, based on the influence of environment on architecture.

The geomantic omen in architecture originated from the royal palace building. A set of geomantic omen system (i.e. written code of environmental impact) was established with the royal architects in ancient feudal society of China as the representative.

Geomantic omen in architecture is to conform to nature, strive to integrate architecture with nature, beautify the overall environment, and arrange architectural layout according to natural conditions, including lighting, ventilation, framing, etc., so as to make residents more comfortable and pursue the return of living environment to nature.

It is understandable that the hotel owner took pains to find a master of Feng Shui, but he should be very cautious. If they hire fortune tellers, they will not only give a lot of money for nothing, but what is even more frightening is that the owners are possessed by evil spirits, which will make the hotel ugly and neither fish nor fowl.

If you really invite a master of Feng Shui, avoid some defects in site selection through expert guidance, and try to make Feng Shui and hotel architecture blend naturally, the hotel will always be in the shadow of happiness.

This kind of master is rare, at least I haven't really met him, because if a feng shui master wants to show feng shui to a hotel, he must not only have profound knowledge, but also know the core content of the hotel.

With regard to the choice of regional orientation, the author summarizes the best orientation, suitable orientation, unfavorable orientation and other related information, and interested readers can reply "orientation" in the background to obtain relevant information.

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Choose a hotel in the city center.

A crowded place is often a good place to build a hotel, because it is convenient for consumers to go to the hotel, and the hotel business is naturally easy to prosper.

The city center can be a financial and commercial district, the seat of the government, the gathering place of bus stations, railway stations and office buildings, or a block composed of residential areas, hospitals and schools.

Building a hotel in such a downtown area should be tailored to local conditions, not to say that any hotel built in the downtown area will be successful.

Because the catering, entertainment and commercial facilities around the city center are generally complete, hotels below three stars or budget hotels are suitable for building in this area.

The land price in the city center is relatively expensive, and hotels generally occupy a small area, so villas and holiday hotels that need a large area should not be built in the city center, and some high-rise hotels similar to tubular buildings are suitable for building in this area.

Four, five-star hotels are suitable for high-end financial business districts, government locations, universities or hospitals.

However, the premise of building such a hotel is to have enough parking spaces. High-end hotels should have a certain number of parking spaces on the ground in addition to the parking spaces on the basement, because most of the guests who come to the hotel for consumption are high-ranking officials and wealthy businessmen, and many of them are unwilling to park their cars on the basement.

In order to meet the needs of guests as much as possible, when planning, we should leave enough open areas in front or behind the hotel, so that some of them can be used for parking.

For five-star hotels, if the front lawn area is short, don't consider building a five-star hotel when planning, otherwise it will not only affect the momentum of the hotel, but also affect the brand of the hotel, and naturally affect the efficiency of the hotel, thus failing to achieve the real purpose of investors.

Four-star and five-star hotels located in downtown areas should not be too short. If the surrounding buildings are taller than the hotel, unless the hotel has a large span, it will affect the operation of the hotel.

Bus stations, railway stations or ordinary office buildings are not suitable for building five-star hotels, because these areas are generally crowded and it is difficult for new hotels to get enough floor space. Moreover, tourists in such areas are mostly mid-range or low-end consumers.

Four-star hotels can be high-end hotels, and it is more suitable to build hotels below three stars. Of course, the benefits of brand economy hotels should be the best, because most consumers in such areas are passing by in a hurry, mainly for business trips and sightseeing, and what guests need is a cheap, hygienic and clean living environment.

Because the hotel doesn't have any catering and entertainment projects and doesn't need too many parking spaces, it is most suitable to build this hotel in such a crowded place.

However, whether building a four-star hotel, a three-star hotel or an economy hotel in this place, rooms should have a certain scale, preferably more than 200. The more rooms, the lower the comprehensive cost, and the more profits.

For the downtown area composed of ordinary residential areas, primary and secondary schools and tertiary hospitals, it is suitable to build hotels with less than three stars or economy. The business circle in this area mainly serves ordinary people, and consumers' requirements for hotels are affordable.

If a four-star hotel, especially a five-star hotel, is built in this area, it will be out of harmony with the surrounding business atmosphere, and high-consumption people will not be willing and used to coming to hotels in this area.

As a result, either the hotel puts down its airs, and the five-star hotel sells four stars, or the hotel sticks to its self-esteem and is unwilling to be nice to mid-range guests. Both of these situations will hurt the hotel and lead to a decline in its quality and efficiency.

The specific location of urban hotels is also particular. The best location is the roadside of urban main roads, because urban main roads are often the most crowded places, and they are also the easiest places for tourists to find and remember.

High-end hotels with more than four stars are best located on the roadside of main roads or secondary roads, because the frequency of guests entering and leaving the hotel is much higher than other hotels with lower grades, so the traffic around the hotel becomes an important condition for the location of high-end hotels.

If the high-end hotel is not on the main and secondary roads, and the road leading to the hotel is only about eight meters wide, then there can be no commercial pavements and residential areas on both sides of this road, and there can be units with low traffic such as government agencies, colleges and universities, and the road only leads to the hotel, otherwise it is not suitable to build hotels in such a crowded area.

Three-star or economical hotels can be built in hutongs at a certain distance from the main and secondary roads. But the hotel should not be more than 200 meters away from the alley. There should be no countless small shop vendors on both sides of the alley. The path is at least six meters wide and can be driven in both directions conveniently. After turning into the alley from the main and secondary roads, you can reach the hotel directly, but you can't turn into another alley to reach the hotel. Because the hotel brings inconvenience to the guests in traffic, the guests will not choose unless they have to.

Investors should also be reminded that no matter what level of hotels, they should not choose to be built next to viaducts or on one-way streets in cities.

Of course, many viaducts were built many years after the hotel was built, so you need to check with the government planning department about the urban construction plan for the next ten years before choosing the site. If the viaduct will be built near the planned project address, investors need not take such risks.

In addition, investors can ask relevant experts to demonstrate the possibility of building a viaduct, so as to make decisions when the government's planning intention is unclear.

However, the government's urban planning is also changing with the times. What if the government wants to build a viaduct after the hotel opens?

After investigation, the author found that those hotels located at the side of the viaduct above 80 meters have little impact on their business. If they are above 100 meters, the front apron of the hotel is spacious and the hotel operation is basically unaffected.

Therefore, it is possible to build a hotel at the address of a viaduct in the city center. Never design a low-rise hotel building, otherwise it will not be easy to make money after the hotel is built.

Finally, I want to talk about hotels built on a one-way street in the city. Because the vehicles entering and leaving the hotel are inconvenient, it will naturally affect the operation of the hotel. Some roads leading to hotels have travel time restrictions, that is to say, no vehicles are allowed to pass at a certain time during peak hours, which often makes drivers feel at a loss and makes taxis reluctant to take passengers to such hotels. So, how to operate such a hotel?

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Hotels in remote areas

Ten years ago, the transportation and communication industry was underdeveloped, so it was unthinkable to choose to build hotels in the suburbs or beyond, especially four or five-star hotels. Most hotels will lose money if they are not built in a bustling urban area.

With the popularity of mobile phones, the development of transportation and the diversification of information means, the concept of hotel geographical location has been given a new meaning.

For example, in the urban-rural junction, it is suitable to build four or five-star and economical hotels, because the urban-rural junction economy in each region is more active. Many relocated households and migrants in the city center have settled in this newly developed area, and local farmers have also received considerable compensation for land acquisition, which has great consumption potential. As long as the roads are smooth, it is convenient for units or individuals in downtown areas to go to hotels in this area for consumption.

Therefore, places like this are no longer remote and cold areas, and investors can rest assured to consider the hotel construction plan.

What I want to focus on here are those hotels that are neither in tourist attractions nor around, and have no consumers. This kind of area is not suitable for building hotels below four stars, of course, budget hotels are also included.

If the owner wants to invest, he can build a five-star hotel, but the premise is that the following conditions must be met:

1 is the road. The road leading to the hotel should be worry-free, and it should be connected with other main roads with good road conditions.

2. To control the total investment of the hotel, try to use the investment of three-star or four-star hotels in the city to build the hotel into a five-star standard and grade.

Because the land price is cheap, it is not necessary to adopt the form of tubular building, which can reduce the construction cost and operation cost.

3. Charge at a price slightly lower than that of a four-star city business hotel, and attract guests with a cheap strategy, but the service is not discounted.

4. It is necessary to have business highlights and win the favor of guests with special services.

5. To consider the consumption radius of the guests, we usually consider the tourists around the hotel. In fact, the consumption radius of high-end hotels should extend to 5 km, 50 km or even 300 km. Investors should study and calculate the potential consumption objects in this radius area, because this radius is the maximum distance that guests can travel back and forth on the same day.

By the way, hotels above three stars should not be built near the exit of expressway. The hotels I contacted near the exit of expressway didn't have good benefits, so I tried to think of this problem as a role of driving out of expressway and entering the city.

Many friends have had this experience. When night falls, after driving off expressway and entering the toll booth, although you are very hungry at this time, will you immediately choose a nearby restaurant for dinner?

My friends told me that most of them would choose to continue driving to the city center. First of all, they are worried about the poor service of restaurants in this place. Secondly, they are afraid that these restaurants will cheat customers. More importantly, they don't have the habit of stopping for a nap when they get off expressway.

In fact, the same is true for choosing a hotel. Guests are worried that the quality of hotel service on the edge of the city will not be guaranteed, and it is not convenient to stay in a hotel that is still some distance from the city center, whether for pleasure or business.

The most important thing is that consumers' subconscious thinking habits drive them to move on, because a person who just got off expressway doesn't want to stop immediately, but wants to drive slowly for a while, so that the nervous brain can have a natural relaxing process.

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Choose hotels built in tourist attractions.

It pains me to see that many historical sites and landscapes in China have been destroyed by some service facilities. So, don't build hotels in these areas unless necessary.

Some landscape tourists can't enjoy themselves for a day or two, so they must live in the scenic spot. Therefore, the hotel should be as far away from the central scenic spot as possible, and the design should follow the trend as much as possible to avoid destroying the natural landscape. No matter how modern the interior decoration of the hotel is, the exterior decoration of the hotel must be coordinated with the scenic spots.

Hotels in tourist attractions should not be built as high as tube-shaped buildings, but can develop horizontally in a large area. Building decoration materials should use rich local materials as far as possible, and the architectural style should be consistent with local buildings and folk customs as far as possible, and the situation of mountains and rivers should not be changed as much as possible. This is what investors must pay attention to when choosing a site.

This area is suitable for the construction of a small number of five-star hotels, and the supporting service facilities can not only meet their own requirements, but also provide consumption needs for other hotels, such as entertainment and leisure projects, for other hotel guests who do not have these projects to choose and consume; Laundry, for example, can also provide laundry services for some hotels without laundry rooms.

More budget hotels can be built in this area, which only provide breakfast service except accommodation. It is not suitable to build one to four-star hotels in this area, because some high-end conference and tourist guests can choose to stay in five-star hotels, and the rest can be received by budget hotels with low prices and good quality.

The price of such hotels can be adjusted in the off-season, so investors should consider it clearly when calculating.

In short, hotel location has been given a new concept. In addition to the traditional choice of places with large traffic, it depends on whether the road leading to the hotel is worry-free and whether there will be frequent traffic jams. It also depends on whether the hotel has enough parking spaces and whether parking is convenient; It also depends on what kind of hotels are around, whether the hotel you want to build is different from them, and what type and scale of hotels are most suitable. Hotel investors should think twice.

-The end?

About the author: Xin Chen, columnist of Swan Club. Member of Jiangsu Branch of Chinese Writers Association. From 1998 to 20 16, he served as the general manager of several high-star hotels. 20 16, general consultant of Fang Ting (hongkong) hotel management company, hotel consultant of Hunan, Sichuan, Jiangsu and other provinces. Published 18 translations and monographs.